Sat.Aug 08, 2015 - Fri.Aug 14, 2015

Realignment #3: Value Propositions Are Not About You


From the new book: The Demand Perspective: Leading From the Outside. Do you know what question stymied association executives the most in the course of my research? It was a simple, straight-forward question: “What do you think is the greatest value members get out of your association?”.

Monday Roundup: Email Metrics

Waxing UnLyrical

In spite of the bad rap email gets because of spammy e-blasts, it’s still one of the best ways to reach your audience. Email metrics can open your eyes to what works and what doesn’t. Learn how to gauge the effectiveness of your brand’s email efforts in this week’s roundup.

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Best Days And Times To Post To Your LinkedIn Company Page


It’s a question we get a lot—what are the best days and times to update a LinkedIn Company Page? To answer that, let’s first take a look at what several different studies on the subject have to say. Best Days And Times To Post To Your LinkedIn Company Page.

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What Makes a Strong Culture?


I came across an HBR post from a few years ago that identified six components of great company cultures: Vision. Values. Practices. People. Narrative, and. Place. Um, no. That’s like saying a beautiful home consists of four walls, a roof, and a door.

#measurePR Recap (August 2015): Big Picture PR Measurement

Waxing UnLyrical

In August, the #measurePR Twitter chat took a big picture look at the field of PR measurement.

More Trending

How to Guarantee Your Editorial Calendar Works

Convince & Convert

Image via Last fall I wrote a review on InboundWriter ; a web-based application (and sponsor of the Content Pros podcast) that forecasts how content will perform before it’s written. The truth is that most blog posts – and most content of any type, really – fails.

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35 Stupendous Social Networking Facts and Stats

Webbiquity SMM

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr,, the term is nearly synonymous to many for the big social networks.

How To Use to Review Your Disavow File

Bill Hartzer

As a US Brand Ambassador for, you probably already know that I’m a big fan of their product, and use it on a daily basis. And as I use it, I am always coming up with new, innovative ways to use the Majestic data.

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5 Things to Do in Facebook to Make Professional Connections


Facebook is one of the most popular social media sites on the Internet. It keeps families connected over long distances while helping businesses and professionals connect to potential clients or employers.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

What Bill Gates Predicted About Content Marketing

Convince & Convert

How important is content marketing? Maybe you should have asked Bill Gates 20 years ago. Gates wrote an article titled “Content is King” in 1996. Maybe this is where the phrase was coined.) He predicted that content would be where most of the money on the internet would be made.

The Transistor Radio and the Dawn of Mobile Media

Waxing UnLyrical

Guest Post by Fay Shapiro. Some of you might remember the transistor radio. In some respects, it was the great grandfather of the iPod. The transistor radio made its debut on October 18, 1954 when Texas Instruments introduced the Regency TR-1 , the first commercially available version of the product.

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Google Now a Part of Alphabet, Uses New gTLD Domain Extension

Bill Hartzer

Google has been officially moved to a new organization called Alphabet. Larry Page, in a letter on their new site, explained that they traditionally don’t do normal things. Sometimes they do things differently because Google isn’t a conventional company.

How to Make Vines that People LOVE to Watch


Ever since it was bought up by Twitter back in 2013, Vine has been taking off at an astronomical pace. In January of this year they claimed to be at around 1.5 billion loops PER DAY. With the platform taking off, more and more people are asking how to make Vines. With the right content, […].

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How to Use Social Media to Delight Current Employees

Convince & Convert

Tweetable Moments We, culturally, have a belief that you’re not going to get anywhere without really good, priceless feedback. CaptnExperience Tweet This. Social Media for HR. Chris Ebbeler is the Senior Manager of Workplace Community & People Branding for Brinker International.

No, A Landing Page Is Not Enough

Jon Loomer

As someone who loosely considers himself a marketer, I’m seeing a group of info-marketers that are quickly becoming dinosaurs. Their refusal to change will ultimately lead to their extinction.

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One Year after Moving to HTTPs

Bill Hartzer

About one year ago, last August 2014, I moved this site from HTTP to HTTPs, and several weeks afterwards I updated the status of traffic, page views, and time on site. Several weeks after moving I some pretty good results, which I believe was a result of my moving from HTTP to HTTPs.

Travel 149

What Twitter’s Latest Move Says About the Industry Shift from Social to Messaging

Visually SM

By itself, Twitter’s announcement that it would expand its character limit for private messages from 140 characters — the limit applied to tweets — to 10,000 can be interpreted as a simple upgrade to a relatively minor feature.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How to Free Your Brain from Marketing Burnout

Convince & Convert

Image via Something has to give, or your brain will collapse. Marketers have a lot tugging at their attention, especially social media marketers.

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6 Ways to Generate Leads Online Today

Small Business Mavericks

No matter what kind of business you run online, there are a ton of ways to generate leads. Here are six powerful ways to generate leads for any business using the tools of the Internet in 2015: Social Media – Social media really needs no introduction, but there are a ton of channels to choose from. Almost any one of them will deliver leads if you work it the right way, but the best approach is to identify which social media channels have a large concentration of your target audience.

11 Little Facebook Tips That Bring BIG Engagement Results

Rebekah Radice

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. A truism whether in life or online. If you can capture people’s attention and ignite emotion, you can inspire interaction.

Social is More Important Than Social Media

Ari Herzog

I bought a Shark steam mop a few months ago and, with a question about the best way to wash its microfiber pads, I first turned to Google. Results suggested different customer opinions. I wanted to know what the company thought and didn’t feel like clicking around its website.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Create a Content Library in 5 Easy Steps

Convince & Convert

Image via According to a January 2015 study by Regalix , 83% of marketers cite “generating leads” as their number one content marketing objective—but a study by IDC states that as much as 80% of the content created by marketers is never even used by sales.

If You Think You're Good At Telling Stories, Watch This.

Twist Image

Are you stuck? Staring at the blank screen (literally or proverbially)? As a writer, there is nothing more important than having a framework, building an outline and understanding how it all ends, before you even write that first word.

The little word that makes a big impact in your biz

Absolute PA

One of the most important words you can learn in business is a small one. It’s one that you already know. But, it sometimes gets a bad rep. And, I bet you aren’t using enough. It’s a powerful little sucker when you learn to use it, I have and it’s given me the business and lifestyle of my dreams.

5 reasons why you should be using Periscope for business

Lucy Hall

Haven't you heard? Live streaming is HUGE! In this post I set out 5 reasons why you should be using periscope for business . When you run a business and especially if it's online extending your reach and getting to as many customers as possible should be one of your top priorities! And if it is, then ignoring live streaming platforms such as Periscope and Meerkat could see your business or personal brand missing a trick!

What Would You Do for a Free Flight Upgrade?

Convince & Convert

What are people willing to do for a free flight upgrade? If Virgin Atlantic’s new social media campaign is any indication, the answer is a mix of weird, wonderful, and thoughtful offers.

The Future Of Retail In A CTRL ALT Delete World

Twist Image

How do the best brands connect with their consumers? This has been the question that has kept me motivated to be in this industry for over twenty years. All of my work (as diverse as it has been) has been centered around this question.

PR Measurement – New Tools and New Skills

Proactive Report

Of all the new digital skills PR pros need to learn, measurement is perhaps the most important. Unless you know what to measure, and how to measure it, you’ll never be able to show the value of your work. It is a numbers game. That’s what gets the attention of the C-suite.

4 Ways Pinterest Can Help Drive Traffic To Your Blog


This is a guest contribution from Marie-Eve Vallieres. Nobody puts Pinterest in a corner.

Why Content Marketing Hubs Need Social Media Spokes

Convince & Convert

Tweetable Moments If you’re building your business counting on a grand slam, you’re probably going to fail. ArnieK Tweet This. Simplifying Content Marketing.

Are You Insignificant Or A Real Leader?

Twist Image

Have you read the book Sapiens - A Brief History Of Humankind ? It's a huge "wow!" moment. Promise. Homo Sapiens rule the planet, right? How did that happen? According to author Prof.