Social Media Strategies Summit
APRIL 22, 2021
It’s hard to understate the importance of social media in higher education marketing. Why? Because teens – in other words, the ideal target audience for most higher ed marketing campaigns – use social media a lot. According to Common Sense Media , US teenagers average almost 7.5 hours of screen time a day, with about 16% of this spent browsing social media.
Janet Fouts
APRIL 21, 2021
Joy? Really? In these times when life is so challenging? YES, it’s even more important when we are living and working in turbulent times when we are struggling with seeing the source of joy in our lives. Maybe even feeling selfish and a little guilty for being happy. If you are like most of us in today’s busy world you might be feeling like: You know you need to take time to fill your own energy stores, but you feel guilty taking the time for yourself.
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Social Media Today
APRIL 20, 2021
YouTube is expanding its slate of sponsorship opportunities via YouTube Select, giving brands more ways to attach their promotions to specific moments and themes.
Socialmedia.biz
APRIL 23, 2021
From politics and healthcare to news about global problems like climate change, social media disinformation has reached epidemic proportions and is likely to keep getting worse. According to the Pew Research Center, at least one in five Americans admit to getting the bulk of their political news from social media platforms like Facebook and Twitter.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Awario
APRIL 20, 2021
An ad campaign taking a position on social issues often causes backlash. However, it always increases brand awareness. Read how pros use one of the controversial marketing trends and what marketing issues they often struggle with.
Ignite Social Media
APRIL 22, 2021
As our teams dove into Q4 research at the beginning of the year, we notice that our data partner, GWI (formerly known as GlobalWebIndex), recently moved YouTube out of the ‘social media network’ category and into the ‘streaming service’ category. We asked one of our representatives what prompted the move, and the GWI research team replied with the following: We reviewed the social media questions last year and felt that the landscape had changed since they were first intr
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Socialmedia.biz
APRIL 22, 2021
Increasing a local business clientele through social media might be challenging. With such a huge competition on Instagram, standing out from the crowd is getting harder and harder over the years. Instagram is now estimated to have 1.074 billion users, 73.5 million more than its number of users in 2020. Imagine how many of these are brand accounts. The importance of having a brand Instagram.
Audiense
APRIL 21, 2021
Data Stories: Leaders at Work is a bi-weekly podcast hosted by Rahul Jerome , founder of insight-intelligence.com and The Insight Network , co-organised by Audiense. The series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
WebInKnow
APRIL 23, 2021
Less than five minutes into a demo by CEO Kate Chernis Bradley of the Lately artificial intelligence platform for creating social media posts, I knew I wanted to use it in my work. And by the end of our short Zoom call, I knew I also wanted to invest in the company and serve as advisor. It’s been several months since I became involved, and I’m even more excited about Lately now that I have been using it.
Social Media Today
APRIL 22, 2021
Facebook has outlined its latest approaches to refine its News Feed algorithm, which could have an impact on your Facebook content planning.
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A beginner's guide to social media automation tools and getting automation right.
Socialmedia.biz
APRIL 22, 2021
The Intersection of Relationships and Empathy in PR and Influencer Marketing The nature of the job for public relations professional and influencer is to inform, drive and capitalize upon trends and insights, but the emergence of the coronavirus pandemic, the Black Lives Matter movement, and the tumultuous political landscape in 2020 resulted in a re-evaluation of how we approach important.
Hootsuite
APRIL 19, 2021
If you’ve ever scrambled to get regular content published to your brand’s Facebook Page, you’ve probably wondered if there’s a way to schedule Facebook posts ahead of time. Well, there is! When you schedule Facebook posts, managing a social media content calendar becomes far more efficient. Scheduling posts can help your brand post consistently and stay on top of posting schedules.
Sprout Social
APRIL 22, 2021
While TikTok is newer to the world of social media, there’s no denying its popularity – especially with younger generations. Although TikTok content is more specific with its narrow focus on short, viral-ready videos there are many ways brands can still see success. However, in order to know if TikTok makes sense for your brand , you need to understand some basic TikTok stats such as demographics and user behavior that can inform what opportunities exist for your brand.
Social Media Today
APRIL 21, 2021
Facebook has joined Andreessen Horowitz’s Talent x Opportunity Initiative to help provide support for businesses from underserved communities.
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Likeable
APRIL 19, 2021
What do Taco Bell, Shawn Mendes, Bratz dolls, and Elon Musk have in common? We’ll answer for you: All four have recently connected with their audiences by minting and selling non-fungible tokens. In recent months, conversations about NFTs have taken over social media, but many people are still unclear about what they are, why they matter, and how to enter the world of cryptocurrency.
Hootsuite
APRIL 19, 2021
Creator Studio is a dashboard for brands and content creators using Instagram and Facebook. On a high level, it simplifies publishing content and analyzing performance across accounts on both platforms. Keep reading for a full rundown of what you can do with Creator Studio — and what you can’t — plus some time-saving hacks. Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance.
Sprout Social
APRIL 21, 2021
Oscar Wilde said “imitation is the sincerest form of flattery”—and social networks are really taking that quote to heart. Case in point: it took less than a year for the big names in social to start developing their own audio chat product to compete with rising newcomer, Clubhouse. Facebook is experimenting with audio features, Twitter launched Spaces last December, and even Reddit is pursuing its own Clubhouse clones.
Social Media Today
APRIL 20, 2021
Instagram is developing new 'Link' and 'Super Mention' stickers for Stories, as well as new, themed chat backgrounds.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Audiense
APRIL 20, 2021
Looking for entertainment? Look no further. Last Wednesday we attended the second session in the new Contagious sector spotlight series, exploring advertising creativity and innovation across a wide range of industries from automotive and entertainment to FMCG and financial services.
Hootsuite
APRIL 20, 2021
No matter how religiously you follow updates to the Instagram algorithm , getting your posts in front of people isn’t going to do you much good if they don’t actually like what they’re seeing. Social media is ultimately for people, not robots — which means getting true engagement requires appealing to what people like. We already know that visually beautiful or interesting content performs best here.
Sprout Social
APRIL 19, 2021
There’s something very unappealing about picking up the phone to call a customer service number. If you feel similarly, you’re not alone—when it comes to customer service, people are turning to other methods like in-app messaging and social media as their preferred method of choice. Over the last year, for example, social messaging grew 110% as consumers’ preferred outreach method for customer service issues.
Social Media Today
APRIL 17, 2021
YouTube has provided a valuable new overview of how its recommendation algorithms work, and how creators can work with them.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Audiense
APRIL 19, 2021
Audience targeting is about so much more than just finding people to serve ads to.
Hootsuite
APRIL 21, 2021
Looking for ways to boost your professional Instagram skills? Online courses are a great way to stay up-to-date on Instagram’s ever-changing updates and best practices. Whether you’re a seasoned Instagram expert trying to understand the latest algorithm change or wondering whether to switch to an Instagram Creator account or Instagram Business account , taking Instagram courses is a great way to help you build the best Instagram marketing strategy possible.
Sprout Social
APRIL 22, 2021
Overview. For more than a century, Hilton has built its reputation on raising the standards of the guest experience. In fact, many of the staple offerings in the hospitality industry today—room service, the minibar, central reservations systems—were once Hilton innovations. And even though it’s been four decades since minibars made their glorious debut, Hilton continues to innovate.
Social Media Today
APRIL 17, 2021
Here's a new overview of some the key SEO trends of the moment, and data on why search remains a key consideration.
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Discover just how easy it is to boost SEO with social media.
BeingOptimist
APRIL 17, 2021
Books have always been considered to be our best friends. Unlike human beings, books have a positive influence on building our personalities. The prime time to build character is, of course, our youth. The 20s is an exciting decade. It shows the ultimate battle of life. . The dilemma of being someone between a naive kid and a responsible adult makes you more puzzled at this time.
Hootsuite
APRIL 21, 2021
There’s no doubt that the pandemic accelerated a mass shift to remote work, the likes of which we’ve never seen before—and studies are beginning to support the idea that hybrid remote work models are here to stay. More than 20% of the workforce could work remotely three to five days a week as effectively as from an office, according to research from McKinsey & Company —meaning that 3x to 4x as many people could continue working from home as were doing so before the pandemic.
The Realtime Report
APRIL 23, 2021
How to Become Civically Engaged. Being civically engaged means that you are an active participant in your local community. There are countless ways to find a role that fits your interests and your lifestyle. Consider some of the following suggestions for becoming involved. Get to Know Your Neighbors. The best place to start building community bonds is on your own doorstep.
Social Media Today
APRIL 22, 2021
With Apple rolling out its new ATT data tracking prompts in all apps from next week, TikTok has outlined a range of changes to its ad offerings.
Socialmedia.biz
APRIL 21, 2021
Social media tools provide a unique set of opportunities in healthcare, but with these new opportunities come a number of potential challenges. As health care professionals (HCPs) navigate the increasingly complex world of social media, concerns have arisen regarding questions of ethics and professionalism and how the use of social media fits within the social contract between the medical.
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