Awario
OCTOBER 5, 2021
Social listening is a buzzword these days, and it's being adopted by more and more businesses. Strangely enough, the focus on the actual use and benefits of the process remains narrow: in most cases, when people talk about social listening, they actually mean brand monitoring.
Jon Loomer
OCTOBER 7, 2021
If the goal of your Facebook campaign is less about volume and more about Return on Ad Spend, you should consider the Minimum ROAS Facebook bid strategy. In this post, we’ll discuss what ROAS is, how to use the Minimum ROAS Facebook bid strategy, when to use it, and things to consider. Let’s go… What is ROAS? Return on Ad Spend (ROAS) is calculated as (Purchase Value)/(Ad Spend).
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Ignite Social Media
OCTOBER 5, 2021
No matter how buttoned-up a brand is, a social media crisis is likely to occur at some point in time. And if the past year has taught us anything, it’s that things can change … quickly. In a past life, I served as a spokesperson for the Governor of Michigan on business issues. I saw my fair share of PR crises. Since then, Ignite Social Media has also helped several world-famous brands manage social media crises.
Social Media Today
OCTOBER 7, 2021
Facebook's looking towards the next stage of digital connection, and playing a key role in facilitating new social and engagement activities.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Convince & Convert
OCTOBER 8, 2021
You’ve probably heard it a million times already, but authenticity and relatability is EVERYTHING. Social justice movements continue to surge on social media platforms and more people are speaking up about matters that align with their own values. It’s taking a lot more than just simple traditional marketing to speak to your audience. . According to the Consumer Culture Report by 5W Public Relations, 83% of people feel that it is crucial that the brands that they choose to support are in alignme
Jon Loomer
OCTOBER 5, 2021
As of October 5, Facebook will begin updating ad set creation to display Estimated Audience Size instead of Potential Reach. The move to ranges will also apply to Interests and Custom Audiences. I don’t have these changes yet, so I can’t yet see the full impact of the changes. But let’s discuss what is known so far. Estimated Audience Size Ranges.
Social Media Informer brings together the best content for social media professionals from the widest variety of industry thought leaders.
Social Media Today
OCTOBER 5, 2021
The new insights will help marketers better respond to changes in data tracking, particularly in relation to attribution and search performance.
Sprout Social
OCTOBER 6, 2021
One of the newest social media platforms to the scene, TikTok , is all about creating short and engaging viral video content. But for brands that are just starting out, it feels like it can take ages to grow a healthy following. To help you ramp up your profile and get more followers on TikTok, we’ve put together 11 actionable tips. Let’s get started. 1.
Jon Loomer
OCTOBER 8, 2021
I hit my 10-year anniversary in business recently, which has given me the opportunity to do a lot of reflecting on the unique journey I’ve had to get here. I was happy to join Shane Sams on The Shane Sams show to provide background on how my business came to be (and a whole lot more). You can listen to the full episode below. Go here to subscribe to The Shane Sams Show on Apple Podcasts.
Audiense
OCTOBER 7, 2021
Data Stories: Leaders at Work is a weekly podcast brought to you by Audiense. Hosted by Rahul Jerome, founder of insight-intelligence.com , the series captures personal anecdotes and career highlights from some of the most talented and brightest minds in the research and insights industry.
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A beginner's guide to social media automation tools and getting automation right.
Social Media Today
OCTOBER 5, 2021
The latest revelations from Facebook whistleblower Frances Haugen show that the company may be losing touch with younger audiences.
Sprout Social
OCTOBER 4, 2021
Social data has become a critical source of strategic insights for businesses of every size and industry. Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.
Amy Porterfield
OCTOBER 7, 2021
Is It Time To Trade In Our Daily Affirmations? While this episode might not exactly feel like snuggling into a Barefoot Dreams blanket with a hot cup of chai… …you, my friend, are still in for a feel-good episode….technically speaking. ;) Today, I’m sitting down with the leading voice in the personal development and transformational […].
Audiense
OCTOBER 5, 2021
When it comes to transforming digital audiences into communities, many brands struggle to find that secret formula. What are the perfect platforms? What are your audiences interested in? How can you get them to engage?
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Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.
Social Media Today
OCTOBER 5, 2021
You'll no longer be able to add audio guests into your Twitter live-streams - but instead, your video broadcast quality may improve.
Sprout Social
OCTOBER 5, 2021
Social justice movements, a global pandemic, climate change and other environmental disasters. Look no further than the news cycle to understand why consumers are becoming more careful about the businesses they support, the products they use and their impact on the planet. Waves of corporations have responded by making pledges to uphold eco-friendly, socially responsible, antiracist business practices.
The Realtime Report
OCTOBER 6, 2021
Factors to Consider When. Choosing a Career in Technology. One of the most vital decisions one has to make in life is choosing a career. Considering that you spend a large part of your life working, you have to carefully think about the career you want to follow. One of the most growing careers today is information and technology. It is evolving every day, fueled by innovation and creativity.
Forbes Social Media
OCTOBER 5, 2021
The MekaVerse is an NFT project that attracted rapid Discord membership in the crypto community. With over 100k members in their Discord, this is one of the most exciting launches in NFT history.
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SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.
Social Media Today
OCTOBER 7, 2021
The change will add more transparency to the AdSense process, and better enable Google to compete with other exchanges.
Likeable
OCTOBER 4, 2021
Live streaming is having a huge moment right now, but it isn’t actually new. In fact, it technically dates all the way back to 1993 , with the first stream being a live concert of a band made up of engineers in Palo Alto, CA. It was around well before social media, and it’s been a slow burn that has been consistently building momentum for several decades now. .
The Realtime Report
OCTOBER 4, 2021
Tips for Overcoming the. Challenges of the Pandemic. 2021 is proving to be a unique, strange, and challenging year for businesses. It is a time where many aspects of life are attempting to return to normality against the backdrop of the pandemic and the many changes to life that this has brought about. Businesses have to learn to live with the pandemic, which is difficult when it can cause so many challenges and disruptions and will do so directly or indirectly for the foreseeable future.
BeingOptimist
OCTOBER 6, 2021
If you’re new to the ?ry?t? s???e, finding the blockchain technology transactions overwhelming is natural. No matter which currency you decide to deal in, the all-time popular Bitcoin, USDT, Lite??in ?nd ?ther emerging ?ry?t??urren?ies, succeeding in the first shot is tricky. However, there is almost nothing that a little strategic approach cannot resolve.
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Learn the 10 worst social media marketing mistakes and how to avoid them.
Social Media Today
OCTOBER 7, 2021
The new partners will help brands create effective, engaging music-based approaches for their TikTok campaigns.
Forbes Social Media
OCTOBER 5, 2021
The New York-based startup Studs, which envisions itself as more economical than a Maria Tash but more upscale than the mall mainstay Claire’s, has raised $20 million in new funding, bringing its total capital to over $30 million.
Digimind
OCTOBER 6, 2021
Winning on social media is not a one-step process. It requires meticulous attention to audience needs to cement lasting loyalty, which some brands do exceedingly well to remain top of mind.
Oktopost
OCTOBER 7, 2021
Julie Preiss, CMO of Appgate takes the hot seat. Listen to the podcast: For more thought leadership on measuring buyer intent check out our Radically Transparent podcast on Apple Podcasts , Spotify , YouTube , or LinkedIn. Watch the recording: Want to hear more from renowned marketing leaders? Catch all episodes here. Meet Julie Preiss. Julie has nearly a decade of cybersecurity marketing expertise.
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Discover just how easy it is to boost SEO with social media.
Social Media Today
OCTOBER 5, 2021
The updated Christmas mini-site provides a range of insights, stats and tips to help inform your marketing approach.
Forbes Social Media
OCTOBER 2, 2021
Known as "cross check," the program was reportedly created to provide an extra layer of review involving high-profile users – but it has apparently allowed the rich and famous or powerful to side-step actual enforcement.
Digimind
OCTOBER 7, 2021
73% of customers view brand experience as an important factor in their purchasing decisions, behind price and product quality.
WebInKnow
OCTOBER 5, 2021
Yesterday Facebook suffered a massive outage across platforms including the Facebook, Instagram, and WhatsApp applications. Into the void came a bunch of people and organizations newsjacking the story.
Social Media Today
OCTOBER 6, 2021
Snapchat's looking to boost its appeal to a broader range of creators, through new payment and brand partnership tools.
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