Sat.May 18, 2019 - Fri.May 24, 2019

3 Overlooked Ways to Maximize Twitter for Your Business

Social Media Today

Are you getting the most out of Twitter for your business? Check out these tips from contributor Dhariana Lozano

Building Long Term Relationships with Customers and Clients

The Realtime Report

Building Long Term Relationships with Customers and Clients. Instead of working so hard to land new clients, more business owners should work on the clients they already have. Their repeat business should be the lifeblood of your company, and if they’re happy, they’ll refer new customers to you.

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The Social Media Metrics That Matter Most

Likeable

With all of the social media metrics out there, how do you know which ones to look at when measuring success? Given today’s pay-to-play reality, all of your social content should have paid support—so looking at the cost per desired outcome is one of the best ways to measure success.

Instagram announced new designs in Explore

Sherrilynne Starkie

Instagram is introducing new designs in Explore to improve the discovery experience. The new navigation bar features shortcuts to IGTV and Shopping followed by topic channels tailored to the user’s interests, such as Food, Art and Travel.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Best Brand Monitoring Tools – At Any Price

Webbiquity SMM

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How to Create a Controversial Marketing Campaign That Converts

Social Media Today

It's a risky approach, but controversial campaigns can gain significant traction on social media platforms. Here are some tips and examples

How to Craft an Authentic Brand Voice & Maintain It Across Social Media Platforms Successfully

agora pulse

Businesses and social media managers alike have all seen social media accounts that are lively, with engaged followers and distinct, well-formed brands. As much as we’ve admired those accounts, we’ve also hated them (at least a little) and been a tiny bit jealous of how amazing they are.

Benefits of Taking Your Business To A Trade Show

The Realtime Report

Benefits of Taking Your Business To A Trade Show. There comes a time when businesses large and small need to look at how their company is performing. How are the people who are interested in your products converting into customers? What can you do to attract more leads to help boost your profits?

How Recent LinkedIn Updates Can Be Leveraged to Engage Your Audience

Ignite Social Media

LinkedIn has prioritized on-platform engagement over the last few months, developing a handful of new features that encourage dialogue and help facilitate interaction between members. With record levels of engagement – up 24% year over year – it seems those efforts are paying off.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Instagram Adds Support for Landscape Videos in IGTV

Social Media Today

Instagram will now give IGTV publishers the option to upload content in landscape format, a shift in direction from the original focus of the platform

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Eight Tips for Increasing PR Coverage

Meltwater

Landing PR coverage can be tricky, even for some of the biggest brands. It’s easy to see how "cool" brands, like Apple, Nike or ASOS can find stories that would… Read More >>>.

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Advantages And Disadvantages Of Corrective Maintenance

The Realtime Report

Advantages and Disadvantages of Corrective Maintenance. Performing a CMMS is essential, whether your company is large or small and regardless of the industry in question. But do you know which maintenance strategies are most appropriate for you and when you should adopt each one?

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Pinterest Shopping Intent – What the IPO Means for this Network

Ignite Social Media

Pinterest is the top social network for finding and shopping for products among US users.* So it’s no surprise that after their IPO announcement, Pinterest is expanding their lower funnel ad offerings to support shopping intent.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Twitter Permanently Bans Prominent Political Commentators Over Use of Fake Accounts

Social Media Today

Twitter has banned prominent anti-Trump personalities Brian and Ed Krassenstein over their use of fake accounts and purchased interactions

The Power of Social Media in the Age of Influencers

Meltwater

The ebbs and flows of the markets on Wall Street have long been influenced by external indicators found in the media, from press releases to quarterly results, to changes in… Read More >>>. Blog Social Media

The Ultimate Guide to Getting on the Instagram Explore Page

Later

Want to know how to get on the Instagram Explore page? We’ve got you covered! The Instagram Explore page is a super-powerful feature for brands — it’s designed to help profiles and businesses gain more engagement and exposure on Instagram with very little effort.

10 of the Best Customer Data Platforms to Power Cross-Channel Marketing

Oktopost

Almost 1,500 years ago, the general and philosopher Sun Tzu wrote that the best way to win a battle is to “know your enemy.” Change a word or two, and that could be equally solid advice for today’s professional marketers.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook Provides New Detail on the Prevalence of Fake Accounts on its Platform

Social Media Today

Facebook has provided a new overview of the amount of fake accounts on its platform as part of its latest Transparency Report

Ignite Your Week: Micro-channels are the New Brand Channel for Gen Z

Ignite Social Media

In this week’s edition of Ignite Your Week, we’re talking about micro-channels and how micro-channels might very well be the brand new channel for generation Z. Micro-channels for Gen Z.

Instagram Stories Analytics: Every Metric You Need to Know

Later

Businesses are going all-in on Instagram Stories, which means measuring your success through Instagram Stories analytics will become a crucial part of your social strategy this year.

Great Lakes Student Loans

SocialFish

When the time to repay your student loan comes, you may be surprised that you do not deal directly with the US Department of Education. This is because the Federal Government issues out billions of dollars in student loans, but they do not supervise this directly. They instead authorize many servicing companies which then act as go-betweens for processing and answering any loan related questions that the students may have. wpsm_toplist]. Who are they?

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8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Facebook Outlines Key Tips on Creating Effective Ads for Both Stories and in Feeds

Social Media Today

Facebook has recently provided some new tips on creating effective ads on its main platform

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Debunking 7 Myths About Being a Rideshare Driver

The Realtime Report

Debunking 7 Myths About Being a Rideshare Driver. Interested in signing-up with a rideshare company like Uber or Lyft?

21 Ways to Get More Engagement on Instagram Stories

Later

Want to get more engagement on Instagram Stories? First, focus on the views. Second, get creative with stickers! Instagram Stories are a fun, free, and effective way to engage with your audience, even if they aren’t seeing your posts in their feed.

My Fed Loan

SocialFish

If you have taken a federal student loan, there is a 1 in 3 chances that it is being serviced by FedLoan, who are known as AES-PHEAA. That may sound a little confusing, but, don’t worry, I shall explain. Now, all federal loans, are generally assigned to a management and collection company, and borrowers are not allowed to choose which one. This means that, if you got a loan from the US Department of Education, that is not exactly where you are supposed to send the monthly repayment.

Pinterest Celebrates Pride Month with New, Dedicated Features

Social Media Today

Pinterest has announced a new feature for Pride Month 2019, which will turn all related searches into multi-colored text

How Reliable Are Energy Comparison Websites?

The Realtime Report

How Reliable Are Energy Comparison Websites? Utility rates keep on changing. The price that you had before that you thought was cheap may now cost you more. Switching to another utility provider is an effective way to save money on your utility bills, especially as they are on-going expenses.

The 20 communities that are already fueling Rocketman's social buzz

Audiense

It seems that biopics about great stars of the music world are trending. Bohemian Rhapsody, the biopic about Freddie Mercury that premiered at the end of 2018, grossed 900 million dollars at the box office.

10 Important Skills and Traits Your Social Media Manager Will Need

Buffer Social

A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another.