Sat.May 27, 2017 - Fri.Jun 02, 2017

Why AAA Should Be Worried About Getting a C- From Me

Waxing UnLyrical

A couple of days ago, I received a membership renewal notice from AAA. This #inyourface graphic was right at the top: Whoa!!! Panic stations, people, move out of the WAY, Lola, I need to grab my wallet now now now NOW.

Big Announcement! THE Social Media Training Academy and Member Community for Business is Here!

Pam Moore

Do you have social media, digital marketing and branding problems? Good news is we have real answers!

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5 Facebook Ad Tools That Take The Pain Out Of Ad Creation

agora pulse

Facebook advertising can be complex and confusing. Luckily, there are a number of Facebook ad tools that make it easier for business owners, marketers, and even ad specialists to do their job. I set up my first Facebook ad in 2012.

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Teaching Modern PR to Students

Meltwater

One of the challenging parts of teaching modern PR and social media is the fact… Read More.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

This Week’s Association Membership & Marketing Jobs

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Facebook Groups for Business in a Nutshell

Pam Moore

Facebook Groups provide a unique opportunity for brands of all sizes to build community, increase brand awareness, generate leads and even increase sales of products or services. You may be a member of a neighborhood or personal Facebook Group.

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More Trending

Word of Mouth Marketing Is Important: This Is Why

Meltwater

Influencer, referral, and social media marketing are not synonymous, but they are all key aspects… Read More.

Facebook Ads: Create a Value-Based Lookalike Audience

Jon Loomer

One of the primary struggles for new advertisers with a small audience is uncovering the most effective groups of people to target. Facebook is providing yet another tool for advertisers with the addition of the value-based Lookalike Audience.

4 LinkedIn Tools that Will Change the Way You Think About LinkedIn

Razor Social

If you are in B2B marketing or otherwise tasked with sourcing leads for your company, LinkedIn is one of the most powerful platforms you can use to grow your business.

17 Ways to Get More Views, Engagement, and Shares for Your Facebook Videos

Buffer Social

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Over 8 billion videos or 100 million hours of videos are watched on Facebook every day.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Social Media Recap: May 2017

Meltwater

The last few weeks have been busy for the social media world. Instagram and Snapchat… Read More.

#BotsInAction: Hobbynote talks customer service

Audiense

This is a guest post written by Benoît Lewandowski, CEO, Hobbynote. At Hobbynote , we’re committed to creating innovative and creative uses of Twitter at scale.

Dinner is Served: Social Media for Restaurants

Devumi

Restaurants and diners are some of those businesses that always have a steady stream of customers all year round. That doesn’t mean, though, that they can’t benefit from a marketing strategy. On the contrary, social media for restaurants is part of a thriving online campaign.

19 Ideas That Will Inspire a Years Worth of Blog Post Topics

Rebekah Radice

Ever sit at the computer, fingers on the keyboard, ready to write the next blog post, but have no idea what to write about? It happens to the best of us. That blank screen call feel daunting. But today I have good news.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How One Business Refused to Shrug Off Fake Reviews

The Social Media Hat

Fake Reviews of businesses and products is increasingly becoming a problem - so much so that solopreneurs are now at risk

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Profits and Losses: Keeping Your Business Supplied Without Losing Money

The Realtime Report

Profits and Losses: Keeping Your Business Supplied Without Losing Money. Even if your business is going through a bit of a slump, you have to keep up with your supplies without losing money.

The Best Father’s Day Social Media Marketing Campaigns

Devumi

Father’s Day is when everyone marks their calendar to make time with their dads. Brands are also scrambling to get their social media campaigns ready for Dads. In anticipation, and to celebrate it in our way, let’s look at the best Father’s Day social media marketing campaigns of the past. Touching Father’s Day social media […]. The post The Best Father’s Day Social Media Marketing Campaigns appeared first on Devumi.

How to Listen to Social Media Conversations for Your Best Content

Ignite Social Media

You’ve heard the term social media listening , but is your brand doing it? Does your team even really know what it means? You’re probably already listening to what your customers and prospects have to say within other marketing channels, but what about on social? Social listening is essentially monitoring and searching within social communities to see what’s being said about your company/industry/competitors and other relevant topics of interest.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Why I Blog – and Happy 10th Birthday

Ari Herzog

May 2017 marks the 10th birthday of my blog! It’s seen four URLs and numerous layouts. You can visit the archive and read my initial blog posts about apartment life, later posts about digital marketing, and ultimately about minimalism and productivity.

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Understanding The Value of Investment

The Realtime Report

Understanding The Value of Investment. More and more business people are utilizing the internet as a valuable resource to conduct business, with a great number eschewing traditional methods and going 100 percent online now. The benefits of conducting business, such as online trading, are many.

How to Network on LinkedIn: Endorsements for Discoverability

Devumi

LinkedIn is now the most important social network in the professional world. Learning how to network on LinkedIn properly will boost your discoverability. One of the best ways to do that is to optimize your LinkedIn profile by better managing your skills and endorsements.

The 2017 Internet Trends that Brands Need to Know

Pixlee

Mary Meeker is ready with her 2017 internet trends report , which she delivered at this year’s Code Conference in California. At 350 pages, there’s a ton of data, but here are the five takeaways that all brands need to know.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why I Blog – and Happy 10th Birthday

Ari Herzog

May 2017 marks the 10th birthday of my blog! It’s seen four URLs and numerous layouts. You can visit the archive and read my initial blog posts about apartment life, later posts about digital marketing, and ultimately about minimalism and productivity.

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5 Examples of How NOT to Market on Social Media

Stay N' Alive

There are more than 2.8 billion social media users worldwide. In fact, 83 percent of Americans alone are on social media. So, getting the ROI you need from social media should be easy, right? According to Simply Measured , 60% of businesses aren’t getting the ROI they are supposed to.

Summer Challenge Reading

Net-Savvy Executive

Have you set a reading challenge for the summer? This is something different: challenge reading, not a reading challenge. Four books I've read recently that challenge our assumptions and normal ways of working in today's data-centric world. Have fun. Programmed and dangerous First up is Cathy O'Neil 's warning of the unintended consequences of giving decision-making authority to algorithms, Weapons of Math Destruction.

What Your Brand Can Learn from Warby Parker’s Massive Success

Pixlee

In 2008, the concept of buying eyeglasses online was still just that – a concept. Neil Blumenthal, Dave Gilboa, Andy Hunt and Jeff Raider had the audacity to question (1) why eyeglasses were so expensive and (2) why they weren’t sold online.

19 Ideas That Will Inspire a Years Worth of Blog Post Topics

Rebekah Radice

Ever sit at the computer, fingers on the keyboard, ready to write the next blog post, but have no idea what to write about? It happens to the best of us. That blank screen call feel daunting. But today I have good news.

When Artificial Intelligence & Social Media Meet

Stay N' Alive

As we move forward into the future, two tools are getting the spotlight they deserve for their promising ROI and growth potential. These tools are social media and artificial intelligence! Over 2.5 billion- approximately 1/3 of the planet- is on social media. As far as AI goes, a prediction from Forrester states that investment into AI is expected to grow by 300%. You can’t afford to ignore either of these advancements if you want your business to thrive as time goes on.

Why Social Media Is the Best Thing That Happened to Marketing Automation [Infographic]

Oktopost

Marketing automation is no longer a luxury, it’s a necessity. With hundreds of leads to keep track of, B2B marketers don’t have the time to build close relationships with every single one. This is where marketing automation comes in. It can juggle multiple tasks at once, collecting valuable data on prospects and tailoring specific content … Marketing Automation Lead Nurturing Oktopost Website Personalization

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Everything We’ve Learned from Making 4,000 Infographics

Meltwater

With over 4,000 under our belt, we’ve learned a lot about how to make infographics… Read More.

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How to Personalise Your Blog Like These 10 Top Bloggers

ProBlogger

Lots of bloggers seem to do everything right, yet they don’t see much success. They write well-structured posts, they pay attention to SEO, they know the ins and outs of their blogging software … but something’s lacking. That missing “something” can often be personality. It’s the difference between a blog that readers come across and instantly forget … and a blog that makes a connection and an impact. Does your blog need a bit of extra personalisation?

6 (of Many) Reasons Why Your Brand Can’t Disregard Social Media

Stay N' Alive

You need to start budgeting for social media marketing and advertising. Let’s start with a couple fast facts: 70% of adult internet users are on social networks. Social media directs more traffic to websites than Google. Still not convinced? Here are 6 (of many) key reasons why you need to update your strategy: 1. Social Media Has the Greatest Reach. It can reach hundreds of people within hours, and tens of thousands (possibly hundreds of thousands) of people within a month!

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