Sat.May 06, 2017 - Fri.May 12, 2017

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros.

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business.

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6 Social Media Marketing Lessons That Samurai Can Teach You

agora pulse

The following guest post is written by Rishabh Dev of Mapplinks. Inspiration is everywhere. All that is needed is observation. For marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai.

How-To: Setting KPIs for Your Team and Your Company

Meltwater

Most people who run a business or part of a large company struggle when it… Read More.

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“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

I’ve believed this for a while, and it was reinforced to me just the other day: How our future unfolds is determined in large part by whether or not we buy into our own myths. We live in a lovely, 1930s-era Cape Cod.

Course 210

Is Your Content Top of Feed Worthy?

Pam Moore

Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to.

Feed 166

How to Repost on Instagram Like a Pro

agora pulse

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram.

More Trending

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

Energy 206

Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion?

Social Media for Dentists: How to Get Clients using Social Media

Devumi

Just like any other professional, dentists are always on the lookout for tools that can help them provide better services for their patients. Social media can be one of these tools. It’s not just about promoting their services. There is more to social media for dentists than that.

Social First Content Strategy: Start with Social, End with Success

Meltwater

Marketing campaigns inspire stretch goals. Whether the primary focus is increasing awareness, generating leads, engagement,… Read More.

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print.

75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses

The Social Media Hat

How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit

How to Promote Music Online, and Become Famous

Devumi

If you are a budding musician, heading online to promote music is definitely a must. The Internet offers plenty of opportunities for indie artists like you to be heard. To get the most out of these opportunities you will need to harness it the right way.

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SMARTER Metrics: Effective KPIs for Marketing and PR pros

Meltwater

With an ever-growing emphasis placed on connecting marketing actions to outcomes, measurement matters more than… Read More. Blog Marketing Operations

How Social Insights Can Inform Your Marketing Strategy

Ignite Social Media

One of the key advantages social media has over other marketing channels is the ability to get feedback from consumers in real-time. For more traditional marketing channels, like television, print, etc., it can take weeks or months gather insights from a campaign and then even longer to implement.

This is Why I’m an Entrepreneur

Jon Loomer

Join Jon and his family as they raise money for the Lemon Climb , an event run by Alex’s Lemonade Stand Foundation, raising money to battle childhood cancer. THANK YOU!

Sample 115

How to Write a Great Social Media Manager Job Description (and Hire a Top Social Media Manager)

Buffer Social

Writing a great social media manager job description is not an easy task. The job description is one of the first few things potential applicants read and a well-written job description can increase the chances of you hiring the best social media manager for your company.

Race for Social Media Impact: The Kentucky Derby

Meltwater

Churchill Downs is home to Kentucky's “greatest two minutes in sports” and while fortunes were… Read More.

Sports 126

Consumer Listen to Negative Reviews and Twitter Invests Big in Video | Social You Should Know

Ignite Social Media

A new study shows just how much negative reviews matter, Twitter invests big on video, Facebook tests new features, and our sister company wins a Shorty Award for Small Agency of the Year all in this week’s edition of Social You Should Know. WHY NEGATIVE REVIEWS MATTER AND WHAT BRANDS SHOULD DO.

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How to Use Anders Pink for Content Curation

Razor Social

If you’re looking for an effective way to streamline the content curation process, then this one is for you! Whether you are a content marketer or a social media marketer, you know how much time and effort it takes to find, curate, and share valuable content.

5 Ways To Streamline Your Business and Improve Workflow

The Realtime Report

5 Ways To Streamline Your Business and Improve Workflow. Lean consultants charge a fortune to give you advice on how to run your business with less wasted time, energy, materials, people and effort.

Tracking David Lynch’s Launch Strategy with Media Monitoring

Meltwater

David Lynch is a well-known auteur and artist. From his brain emerged Blue Velvet, Wild at… Read More.

Stories Are the New Social Media Newsfeed

Convince & Convert

The social channels we use are less important now than ever before. Today, it’s all about how you tell your story. Takeaways. Carefully choosing your social channels no longer has the impact it once had on your marketing success.

Context is king: Overcoming the language barrier

Socialmedia.biz

Courtesy of Magicatwork. While the use of Natural Language Processing technology is invaluable, social media giants may still have some fine-tuning to do. A s Bill Gates famously said, “context is king.”

Tweaking Your Marketing Strategy: A Systematic Approach

The Realtime Report

Tweaking Your Marketing Strategy: A Systematic Approach By Cameron Davis. Designing a marketing strategy is about more than just establishing a policy, and then following it. It takes endless tweaking to fine tune an approach. If you haven’t been doing this, you should get started.

Race for Social Media Impact: The Kentucky Derby

Meltwater

Churchill Downs is home to Kentucky's “greatest two minutes in sports” and while fortunes were… Read More.

Sports 113

This is Why I’m an Entrepreneur

Jon Loomer

Join Jon and his family as they raise money for the Lemon Climb , an event run by Alex’s Lemonade Stand Foundation, raising money to battle childhood cancer. THANK YOU!

LinkedIn Advertising Improves Drastically: Matched Audiences Improves Performance

Devumi

If you have been using LinkedIn for some time, you probably wished that it had a few more tools that would allow you to reach out to the audience you were looking for. Luckily, the site has been listening to your calls and has been rolling out LinkedIn advertising tools designed for that purpose.

Strategies For Making Your Website User Friendly

The Realtime Report

Strategies For Making Your Website User Friendly. Do you want to know a quick way to lose visitors and traffic to your website? Simply make it difficult for leads and customers to navigate your it. The flow of your website should be intuitive for your visitors , not cluttered and overcomplicated.

Social Sidekick 5.28-6.3: Social Holidays, Themes, and Noteworthy Events

Meltwater

Time to break out the BBQ and the white pants, because it's finally Memorial Day… Read More.

Memes: Should You Use Them In Your Social Media Marketing?

Stay N' Alive

Besides videos, memes have been king of content on social media for quite awhile now. However, its hard to know whether or not they would be appropriate for your business. Would using them be funny and engaging, or appear unprofessional?

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5 Instagram Metrics That Truly Measure Your Efforts

Sprout Social

It’s just another normal day at the office as a social media manager. You start replying to Tweets, scheduling a few Facebook posts and put up a couple pictures of last night’s company dinner on Instagram.

Top 6 B2B Marketing Trends to Leverage in 2017

Oktopost

Marketers who work in the B2B industry face a lot of competition. The best way to outpace your competition is by staying on top of the latest trends. Below, I examine 6 trends that are shaping today’s B2B marketing industry and how you can keep up: 1. Employee Advocacy Now, more than ever, people want to connect with people, not businesses. That’s why … Content Marketing B2B Marketing Customer Experience Marketing Trends

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25 of the Best Blogging Tools to Make You a Better Blogger

Rebekah Radice

Blogging is one of the best ways to grow your business online. But there’s no doubt about it. Managing a blog can be hard work. Between the setup, design, and content creation… maintaining your blog can feel like a full time job.

5 Social Media Innovations Retailers Need To Try!

Stay N' Alive

Over 84% of American smartphone users look up products online before purchasing! Consumers are turning more and more to e-commerce as time goes on, and you need to stay in the loop. Sales went up to $394.9 billion in 2016, that’s a 16% increase from 2015!

How to Create Achievable Social Media Goals

Sprout Social

Only 9% of people who make New Year’s resolutions feel like they succeeded. The most common reason resolutions fail is because they’re too broad to feel attainable. Social media goals operate in the same way. Aim too high in too short a time frame and you’re setting yourself up for failure.