Sat.May 06, 2017 - Fri.May 12, 2017

#measurePR Recap (April 2017): Measuring Financial Communications

Waxing UnLyrical

Guest Post by Jen Zingsheim Phillips. The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros.

How Social Media Can Make You Healthier

SocialFish

Since the Internet first went public, people have been using message groups, bulletin boards and forums to form communities dedicated to losing weight and leading a healthier lifestyle.

6 Social Media Marketing Lessons That Samurai Can Teach You

agora pulse

The following guest post is written by Rishabh Dev of Mapplinks. Inspiration is everywhere. All that is needed is observation. For marketers, especially, this inspiration can come from the most unsuspecting corners, like the Samurai.

What is Earned, Owned and Paid Media? Here are the Differences and How to Use Them

Pam Moore

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. All three forms of media are important for your business.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

“I’m not a Millennial” and Other Myths F’ing up Your Career

Waxing UnLyrical

I’ve believed this for a while, and it was reinforced to me just the other day: How our future unfolds is determined in large part by whether or not we buy into our own myths. We live in a lovely, 1930s-era Cape Cod.

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More Trending

How to Repost on Instagram Like a Pro

agora pulse

Twitter has retweets, Facebook has shares, but what does Instagram have for sharing great content? To share is to repost on Instagram.

Is Your Content Top of Feed Worthy?

Pam Moore

Marketers have no guarantee their content will be seen on any medium, platform or social network. Creating mass amounts of content is not a sound strategy to get your content read, watched, or listened to.

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How-To: Setting KPIs for Your Team and Your Company

Meltwater

Most people who run a business or part of a large company struggle when it… Read More.

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#CMAD 2017, Interview with Rohit Bhargava, Author and Trend Curator

SocialFish

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Digital Transformation as an Expression of Business

Buzz Marketing for Technology

In much of industry, the idea of “Digital Transformation” has taken root. At the core of this process is the need to replace antiquated and “slow” processes, products, and service offerings with agile, automated, and “smart” processes, products, and service offerings.

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Facebook Ad Conversion Attribution: What You Need to Know

Jon Loomer

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. What is considered a conversion? Which ad gets credit? This post will provide necessary clarification. Ready? Let’s go… What Does Facebook Consider a Conversion?

5 Steps to Brand Reputation Management

Meltwater

Online content adds a dimension to your brand – and ultimately your reputation – because… Read More.

Hot Association Jobs This Week – May 8

SocialFish

Here are some cool jobs, hand-picked by me, that you can find via the SocialFish job board ! We focus on jobs in social media , marketing , communications , PR , advocacy , and digital.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Why You are Probably Analyzing the Performance of Your Social Content Incorrectly

Ignite Social Media

Established marketing platforms like TV, print, email, and digital have a standard way of measuring success. In many cases, these platforms have dedicated companies to measure performance like Nielsen for TV and BPA Worldwide for print.

Social Media for Dentists: How to Get Clients using Social Media

Devumi

Just like any other professional, dentists are always on the lookout for tools that can help them provide better services for their patients. Social media can be one of these tools. It’s not just about promoting their services. There is more to social media for dentists than that.

Social First Content Strategy: Start with Social, End with Success

Meltwater

Marketing campaigns inspire stretch goals. Whether the primary focus is increasing awareness, generating leads, engagement,… Read More.

Infographic: In Your Digital Agency, Which Lego Character Are You?

SocMed Sean

I’m a big fan of infographics…when they are done properly. A great infographic can easily convey a lot of information in a short, easy-to-digest manner, while also entertaining the reader in some way. Whether it’s sharing a hectic day in the life of a social media manager or simply relating the role of a social network in terms of coffee , I love to share infographics that both educate and entertain.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

How Social Insights Can Inform Your Marketing Strategy

Ignite Social Media

One of the key advantages social media has over other marketing channels is the ability to get feedback from consumers in real-time. For more traditional marketing channels, like television, print, etc., it can take weeks or months gather insights from a campaign and then even longer to implement.

25 of the Best Blogging Tools to Make You a Better Blogger

Rebekah Radice

Blogging is one of the best ways to grow your business online. But there’s no doubt about it. Managing a blog can be hard work. Between the setup, design, and content creation… maintaining your blog can feel like a full time job.

SMARTER Metrics: Effective KPIs for Marketing and PR pros

Meltwater

With an ever-growing emphasis placed on connecting marketing actions to outcomes, measurement matters more than… Read More. Blog Marketing Operations

75 Facebook Tips, Tricks, Tools, Resources and Hacks for Businesses

The Social Media Hat

How would you like to be more efficient in your Facebook activity, yet reach and convert far more prospective fans and customers? You need this survival kit

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

How to Promote Music Online, and Become Famous

Devumi

If you are a budding musician, heading online to promote music is definitely a must. The Internet offers plenty of opportunities for indie artists like you to be heard. To get the most out of these opportunities you will need to harness it the right way.

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Consumer Listen to Negative Reviews and Twitter Invests Big in Video | Social You Should Know

Ignite Social Media

A new study shows just how much negative reviews matter, Twitter invests big on video, Facebook tests new features, and our sister company wins a Shorty Award for Small Agency of the Year all in this week’s edition of Social You Should Know. WHY NEGATIVE REVIEWS MATTER AND WHAT BRANDS SHOULD DO.

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Race for Social Media Impact: The Kentucky Derby

Meltwater

Churchill Downs is home to Kentucky's “greatest two minutes in sports” and while fortunes were… Read More.

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This is Why I’m an Entrepreneur

Jon Loomer

Join Jon and his family as they raise money for the Lemon Climb , an event run by Alex’s Lemonade Stand Foundation, raising money to battle childhood cancer. THANK YOU!

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Stories Are the New Social Media Newsfeed

Convince & Convert

The social channels we use are less important now than ever before. Today, it’s all about how you tell your story. Takeaways. Carefully choosing your social channels no longer has the impact it once had on your marketing success.

How to Use Anders Pink for Content Curation

Razor Social

If you’re looking for an effective way to streamline the content curation process, then this one is for you! Whether you are a content marketer or a social media marketer, you know how much time and effort it takes to find, curate, and share valuable content.

Tracking David Lynch’s Launch Strategy with Media Monitoring

Meltwater

David Lynch is a well-known auteur and artist. From his brain emerged Blue Velvet, Wild at… Read More.

5 Ways To Streamline Your Business and Improve Workflow

The Realtime Report

5 Ways To Streamline Your Business and Improve Workflow. Lean consultants charge a fortune to give you advice on how to run your business with less wasted time, energy, materials, people and effort.