Sat.Feb 28, 2015 - Fri.Mar 06, 2015

Storytelling: how to for businesses

Sherrilynne Starkie

‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. It’s true that storytelling has been a crucial part of human life since man lived in caves.A good story will be passed along from person to person, and with every telling, a new connection is formed. And that’s why storytelling is so important in business. Stories draw people together, create community and build consensus, trust and loyalty.

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5 Reasons Why Facebook Tabs Are Still Useful

Saying It Social

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network

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Give Your Content Marketing a Human Face

Waxing UnLyrical

Guest Post by Jeremy Miller. Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Yes, effective content marketing will aid your company in search engine optimization, support inbound marketing, and generate more sales leads, but marketing support is just the tip of the iceberg. Image: Doug Hay via Flickr, CC 2.0. Content marketing and becoming human.

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. The directive is simple: Visit us to try these delicious new dishes. Now consider the gray area your marketing team will want to explore in the future. This is the world of location-based marketing.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Meercat jumps on Twitter Video

Janet Fouts

People are jumping on Meerkat , a relatively new app that allows us to live stream video directly to Twitter through the app. Here’s how it works: Download the iOS app to see who is streaming or click this link to see who’s streaming #meerkat on TwitterUse mentions on Twitter to comment or comment through the app and join the conversation there. If you’re streaming a Meerkat video it’s pushed to your followers on Meerkat in real time and viewable on Twitter in real time.

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What Carousel Ads mean for your Business on Instagram

Saying It Social

Find out what the new Instagram Carousel Ads are all about, what it means for ROI analytics, and how your business can prepare for the big change! The post What Carousel Ads mean for your Business on Instagram appeared first on. Instagram Social Media marketing Mobile technology Online advertising sayitsocial social media Storytelling

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Prioritize Your Social Media

The Social Media Incubator

They say life is like a box of chocolates. You never know what you’re going to get. Social media for your business can be the same way. If you don’t do your research, it can be like reaching into that box of chocolates and taking random chances on what result you’ll get! If your business is on social media, it can be a struggle to determine which platforms could be best for you in the long run.

Are you thinking about your blog all wrong

Convince & Convert

Image via BigStockPhoto.com. Not all that long ago, blogs were consumed consistently and comprehensively. A blog was a comfortable slipper of information that fit into your daily (or near-daily) pattern because you were “fed” updates via RSS and/or email. Your favorite blogs (and you could rattle off that list of favorites on command) were oft-updated collections of content from writers you felt you knew, about topics you embraced. Blog consumption is a Mixtape not an Album.

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Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. The directive is simple: Visit us to try these delicious new dishes. Now consider the gray area your marketing team will want to explore in the future. This is the world of location-based marketing.

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How Much do Senior Pros Care About Using Social Media? Not Much

Waxing UnLyrical

CIPR has put it in black and white (and red): senior PR pros in the U.K. really don’t care about using social media. The trouble is, smart strategic PR today demands it. So what will they do about it? PR pros using social media… not. This isn’t just me ranting (though I’ve done so before ). This time it’s the U.K.’s ’s Chartered Institute of Public Relations with its State of the Profession 2015 report.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Don’t Ignore Local Directory Mistakes

Small Business Mavericks

I recently spoke to someone who is very excited about her new job — and part of that job is carefully monitoring the local directory listings of various clients. Some folks would not be excited about sifting through all the places a business is listed on the Internet. It’s a painstaking task and not one that I’d be excited about. But she sees the value in what she is doing. Mistakes in Local Listings Cost Business.

7 Steps for Performing Your Next SEO Audit

Convince & Convert

Image via BigStockPhoto.com. Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. However, most people who have owned a website for very long know their importance. Since 93% of online experiences start with search engines ( SEJ ), you need regular audits to keep your site relevant and ranking well. Even if you have consultants take care of your SEO, it’s still a good idea to understand these seven steps.

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Fetching Friday – 23 Posts on Marketing & Productivity

Kikolani

Fetching Friday is back for week ten of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Four Ways to Increase Social Shares for your Website Content by Greg Miller. 7 Step Content Creation Strategy for Epic Content Marketing by Michael Georgiou. 9 Lessons Content Marketers Can Learn from Traditional Journalism by Aaron Agius.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time. Image credit: Buffer. As its popularity and user base grows, techniques for getting the most out of Twitter, third-party tools that add special-purpose value, and the platform itself continue to evolve.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

5 Things That Turn Email Into Spam

Small Business Mavericks

Nobody wants their email campaign to end up unseen and unopened. But it’s pretty easy to get there, especially when we make the 5 mistakes that will land your email in the spam folder given to us by Aleksandr Peterson on Entrepreneur. Here’s his list: Inadequate permissions — it’s a good idea to have a two-step process to opt in for emails, where a verifying email has an embedded link to complete the sign-up.

The Most Important Content Marketing Skill and How to Master It

Convince & Convert

You’ll need a number of skills to master content marketing. The most important of them is teaching. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts.

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Book Review: The Art of the Start 2.0

Cody Ward

Guy Kawasaki once again shows his entrepreneurial genius with his latest book The Art of the Start 2.0 – The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything. I was fortunate enough to get a pre-released copy of the book and was excited to see the changes from his original version. Guy named the book 2.0, and rightfully so, as it is 64% longer than the original version and packed with ideas. The Art of the Start 2.0

How to Use Instagram to Expand Business Reach

Rebekah Radice

Are you using Instagram to connect with potential customers? If not, now is the time. With over three hundred million active monthly users , Instagram can no longer be overlooked. Sure, Facebook is still the most popular social network. But, let’s face it – fatigue has set in for many businesses. Between the perceived decline of organic reach and frustration over a “pay to play” model, many are looking for an alternative.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Why Did We Care About The Dress?

Small Business Mavericks

If you were online at all last week, you probably saw one of the viral links to either a picture of a dress, or an explanation of why some people saw white/gold and some saw blue/black. I’m not going to discuss what color it is, or why people saw different colors. I want to talk about why we cared about a picture of a dress most people wouldn’t wear. The Mystery of Going Viral. Ultimately, the reason the dress color controversy went viral is because it connected to most people.

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How to Prove Your Social Media Impact

Convince & Convert

Image via BigStockPhoto.com. For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves. Inspired by Jay Baer’s post , I want to share with you how you can prove the value of social media with well-known tools and a little creativity. (If

9 Free Marketing Tools from Google that Anyone Can Use

Devumi

We all know all about Adwords, Google Drive, and Google Docs as useful free marketing tools from Google. But what else is out there that your marketing team, or you as a solo online marketer, can use to push your agenda forward? Here are 9 free marketing tools from Google that I recommend! 1: Google My Business Get this: you can have free advertising on Google. No, really!

34 Speakers to See at SMX West 2015

Bill Hartzer

Whenever I attend great marketing conferences, and I have been doing so since 2001, I try to hand pick a list of speakers that you absolutely must see speak. This is my personal best-of-the-best list. I’ve personally heard all of them speak previously, know the information that they present, and consider them the “best of the best” The bottom line?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Your Experience Counts On Moz

Small Business Mavericks

Moz is asking for your input by announcing the 2015 Online Marketing Industry Survey. Cyrus Shepard’s post has links to start taking this fifth edition of the survey that has been such a benefit to all of us in the past. Once the surveys are complete, the data is compiled and available (without the identifying personal info) to everyone. You can finish the survey in about ten minutes. Some of the topics include: Demographics. Agencies vs. in-house vs. other. Tactics & strategies.

Reduce Your Bounce Rate with Personalized Audio Guidance

Convince & Convert

Your website’s bounce rate is one metric you definitely don’t want to mess with. This can be the death of your site. Not only does a poor bounce rate mean your marketing efforts aren’t working and people aren’t actually entering your site, but it can also lead to lower rankings when it comes to SEO. It is the fate of the web, as Neil Patel says, that there will be some bounce in your website.

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Learning

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

7 Things I learned at SMX West 2015

Bill Hartzer

Well, SMX West 2015 is almost over–well at least it is for me, as I’ll be headed out during the last day of this San Jose conference back to Dallas/Fort Worth after more than a week on the road speaking at multiple conferences. I spoke at the awesome SearchFest conference in Portland, Oregon on Friday, left Portland for California, and finally on to San Jose for SMX West 2015. I spoke about SEO Audits at SearchFest and then on the HTTP vs HTTPS panel at SMX West.

Do You See People Or Numbers?

Small Business Mavericks

One of the most important things in marketing is the ability to see your targeted demographic as the people they really are instead of the numbers you analyze. Most of us can look around and see it happening with other companies, but it’s hard sometimes to see it in your own. Here’s what happens: a small company does a good job connecting with the customer. as a result, there are more customers. because there are more customers, the company gets bigger.

Why Marketers Need to Give Themselves Permission to Let It Go

Convince & Convert

Another month, another excellent round of guests on the Social Pros Podcast. In February, we heard from Southwestern Consulting’s time management expert, a social media champion from Life Time Fitness, BroadSuite’s biggest social fan (iSocialFanz), and the Social Media Examiner himself.

Presentation 2015

Taylor Marek

Lorem Ipsum is simply dummy text of the printing and typesetting industry. Lorem Ipsum has been the industry’s standard dummy text ever since the 1500s, when an unknown printer took a galley of type and scrambled it to make a type specimen book. It has survived not only five centuries, but also the leap into electronic typesetting, remaining essentially unchanged.

You Must Comment When You Are On Social Media

Social Media Network Marketing

You Must Comment When You Are On Social Media ? I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

Stop Learning and Start Doing

Bare Feet Studios

It’s not often you’ll hear such a barking-style suggestion from me. But I’ve decided that analysis paralysis has taken on a whole new realm in the world of using the internet to grow your small business or entrepreneurial venture. Webinars proliferate. Joint Ventures and VIP Days are hot. You’ve got to know all about lead capture pages. What is happening in your. The post Stop Learning and Start Doing appeared first on Bare Feet Studios.

The Magic Pill for Content Marketing

Convince & Convert

Tweetable Moments A blog is free like a puppy, not free like a beer. equalman Tweet This. The Next Big Thing. Erik Qualman is a bestselling author , the founder of the Socialnomics movement , and a professor at Harvard and MIT. He’s been featured on 60 Minutes and in the Wall Street Journal.