Sat.Feb 28, 2015 - Fri.Mar 06, 2015

Storytelling: how to for businesses

Sherrilynne Starkie

‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. It’s true that storytelling has been a crucial part of human life since man lived in caves.A

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Don’t automate your content, humanize it


This post originally appeared on the Fixation blog. You’ve heard all the warnings, you’ve seen the examples of what not to do, but do you fully understand the effect that a social media automation error has on your brand? Unless you’ve experienced it, I’m betting the answer is no.

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Trending Sources

5 Reasons Why Facebook Tabs Are Still Useful

Saying It Social

Check out these 5 ways for your company to effectively continue use of Facebook Tabs in 2015. The post 5 Reasons Why Facebook Tabs Are Still Useful appeared first on. Facebook Strategy Social Media facebook marketing ShortStack ShortStack Apps social media social media marketing Social network

Give Your Content Marketing a Human Face

Waxing UnLyrical

Guest Post by Jeremy Miller. Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

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From Facebook Product Ads to More Retweets: What’s New in Social Media


February: the month of love, whether you love to love it or love to hate it. Now that it’s over, here’s a look at this month’s noteworthy developments in the social media sphere. You may just find something on the list that’s compatible with your social marketing and measurement strategies.

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Monday Roundup: Content Creation Ideas

Waxing UnLyrical

Seeing as how March is Women’s History Month, we’ll be shining the spotlight on women communicators of all stripes this month. To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. Enjoy!

Prioritize Your Social Media

The Social Media Incubator

They say life is like a box of chocolates. You never know what you’re going to get. Social media for your business can be the same way. If you don’t do your research, it can be like reaching into that box of chocolates and taking random chances on what result you’ll get!



In the DC area? You’re invited to join us! “WHAT GOT YOU HERE” EVENT & RECEPTION – MARCH 18, 2015. TIME: 3:00 – 6:00 PM. LOCATION: 816 N St Asaph Street, Alexandria, VA. COST: Complimentary. REGISTRATION:

Are you thinking about your blog all wrong

Convince & Convert

Image via Not all that long ago, blogs were consumed consistently and comprehensively. A blog was a comfortable slipper of information that fit into your daily (or near-daily) pattern because you were “fed” updates via RSS and/or email.

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

How Much do Senior Pros Care About Using Social Media? Not Much

Waxing UnLyrical

CIPR has put it in black and white (and red): senior PR pros in the U.K. really don’t care about using social media. The trouble is, smart strategic PR today demands it. So what will they do about it? PR pros using social media… not. This isn’t just me ranting (though I’ve done so before ). This time it’s the U.K.’s ’s Chartered Institute of Public Relations with its State of the Profession 2015 report.

How to be Twitterific – 39 Expert Twitter Guides and Tips

Webbiquity SMM

From humble beginnings, Twitter has grown to become an indispensable source for online news alerts as well as a vital marketing tool. The microblogging site now boasts more than 255 million monthly active users , and 53% of Twitter users recommend products in their tweets at some time.

What Carousel Ads mean for your Business on Instagram

Saying It Social

Find out what the new Instagram Carousel Ads are all about, what it means for ROI analytics, and how your business can prepare for the big change! The post What Carousel Ads mean for your Business on Instagram appeared first on. Instagram Social Media marketing Mobile technology Online advertising sayitsocial social media Storytelling

7 Steps for Performing Your Next SEO Audit

Convince & Convert

Image via Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. However, most people who have owned a website for very long know their importance.

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Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Five questions your marketing team should be asking about location-based technology

Visually SM

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees.

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34 Speakers to See at SMX West 2015

Bill Hartzer

Whenever I attend great marketing conferences, and I have been doing so since 2001, I try to hand pick a list of speakers that you absolutely must see speak. This is my personal best-of-the-best list.

Fetching Friday – 23 Posts on Marketing & Productivity


Fetching Friday is back for week ten of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Four Ways to Increase Social Shares for your Website Content by Greg Miller.

The Most Important Content Marketing Skill and How to Master It

Convince & Convert

You’ll need a number of skills to master content marketing. The most important of them is teaching. Content Marketing Institute’s Joe Pulizzi hit the concept squarely with his post “Why Education is a Powerful Content Marketing Strategy: 17 Examples.” As usual, Joe’s lesson was off-the-charts.

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How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Don’t Ignore Local Directory Mistakes

Small Business Mavericks

I recently spoke to someone who is very excited about her new job — and part of that job is carefully monitoring the local directory listings of various clients. Some folks would not be excited about sifting through all the places a business is listed on the Internet. It’s a painstaking task and not one that I’d be excited about. But she sees the value in what she is doing. Mistakes in Local Listings Cost Business.

7 Things I learned at SMX West 2015

Bill Hartzer

Well, SMX West 2015 is almost over–well at least it is for me, as I’ll be headed out during the last day of this San Jose conference back to Dallas/Fort Worth after more than a week on the road speaking at multiple conferences.

7 Actionable SEO Strategies You Can Do Today


This post originally appeared on and was written by Dennis Seymour. It is reprinted here by permission. ————– As you dive deeper into the world of Internet marketing, you learn that one thing is usually a constant: SEO takes hard work. It’s why people outsource it in the first place. On the most basic level, we all “know” how SEO works, really… but SEO strategy implementation is a whole other beast, and it’s what most of us often struggle with.

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How to Prove Your Social Media Impact

Convince & Convert

Image via For too long, social’s contribution to business success has been ignored and undervalued. In this post, we are going to start changing that by walking through the steps necessary to finally measure social’s business impact and give social the credit it deserves.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

5 Things That Turn Email Into Spam

Small Business Mavericks

Nobody wants their email campaign to end up unseen and unopened. But it’s pretty easy to get there, especially when we make the 5 mistakes that will land your email in the spam folder given to us by Aleksandr Peterson on Entrepreneur. Here’s his list: Inadequate permissions — it’s a good idea to have a two-step process to opt in for emails, where a verifying email has an embedded link to complete the sign-up.

Book Review: The Art of the Start 2.0

Cody Ward

Guy Kawasaki once again shows his entrepreneurial genius with his latest book The Art of the Start 2.0 – The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything.

9 Free Marketing Tools from Google that Anyone Can Use


We all know all about Adwords, Google Drive, and Google Docs as useful free marketing tools from Google. But what else is out there that your marketing team, or you as a solo online marketer, can use to push your agenda forward? Here are 9 free marketing tools from Google that I recommend!

Reduce Your Bounce Rate with Personalized Audio Guidance

Convince & Convert

Your website’s bounce rate is one metric you definitely don’t want to mess with. This can be the death of your site. Not only does a poor bounce rate mean your marketing efforts aren’t working and people aren’t actually entering your site, but it can also lead to lower rankings when it comes to SEO.

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Why Did We Care About The Dress?

Small Business Mavericks

If you were online at all last week, you probably saw one of the viral links to either a picture of a dress, or an explanation of why some people saw white/gold and some saw blue/black. I’m not going to discuss what color it is, or why people saw different colors. I want to talk about why we cared about a picture of a dress most people wouldn’t wear. The Mystery of Going Viral. Ultimately, the reason the dress color controversy went viral is because it connected to most people.

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How to Use Instagram to Expand Business Reach

Rebekah Radice

Are you using Instagram to connect with potential customers? If not, now is the time. With over three hundred million active monthly users , Instagram can no longer be overlooked. Sure, Facebook is still the most popular social network.

You Must Comment When You Are On Social Media

Social Media Network Marketing

You Must Comment When You Are On Social Media ? I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

Why Marketers Need to Give Themselves Permission to Let It Go

Convince & Convert

Another month, another excellent round of guests on the Social Pros Podcast.

Your Experience Counts On Moz

Small Business Mavericks

Moz is asking for your input by announcing the 2015 Online Marketing Industry Survey. Cyrus Shepard’s post has links to start taking this fifth edition of the survey that has been such a benefit to all of us in the past. Once the surveys are complete, the data is compiled and available (without the identifying personal info) to everyone. You can finish the survey in about ten minutes. Some of the topics include: Demographics. Agencies vs. in-house vs. other. Tactics & strategies.

Show Your Fundraising Data TODAY and help other Nonprofits!


Join the Growing Nonprofit Community Benefiting From Specialized Fundraising Data. Get ready to give your data. The Individual Donor Benchmark Survey is back!

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