Storytelling: how to for businesses
FEBRUARY 28, 2015
‘Storytelling is the conveying of events in words, and images, often by improvisation or embellishment,’ according to Wikipedia. It’s true that storytelling has been a crucial part of human life since man lived in caves.A good story will be passed along from person to person, and with every telling, a new connection is formed. And that’s why storytelling is so important in business. Stories draw people together, create community and build consensus, trust and loyalty.