Sat.Jan 24, 2015 - Fri.Jan 30, 2015

Top B2B Instagram Feeds You Should Follow Today

Visually SM

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

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The 15 Types of Social Media Know-It-All

Waxing UnLyrical

It’s one thing to educate yourself, including on social media. Education is a good thing. But how can you make sure you’re not constantly running into a social media know-it-all… or, worse, becoming one yourself? That’s a very real danger, in this day and age. There’s a social media “guru” wherever you turn, and it seems as if everyone and their brother is telling you how to do something on social, or not.

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How your brand can win the 2015 Super Bowl

Saying It Social

In this blog we discuss the ways that your brand can come out victorious during the big game in 2015. From organization and preparation tips, pre-game content recommendations, Social Media Campaign ideas, and rules of real-time engagement, SayItSocial has tons of great ideas to help you win the Super Bowl advertising and marketing game! The post How your brand can win the 2015 Super Bowl appeared first on.

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Ways to boost SEO using Social Media

Freelance Social Media

For the most part, these are staple elements of a successful social media marketing campaign, and as with most SEO strategies, it comes down to one basic principle: the better experience you give your users, the higher you’re going to rank in Google. Jayson DeMers a contributor to Forbes.com posted “ 6 Social Media Practices That Boost SEO.”

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

Monday Roundup: 2015 Marketing and PR Trends

Waxing UnLyrical

Whenever we approach the end of a year, we invariably see a flurry of “year in review” type posts, not to mention trend and forecast posts. Here are some of the most interesting posts on 2015 marketing and PR trends we’ve seen. Yes, we read them so you don’t have to… except now you do! You’re welcome. Image: infradept via Flickr, CC 2.0. How 4 Social Media Predictions Impact Email Marketers.

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Mistakes To Avoid In Your Video Marketing

Small Business Mavericks

One of the best ways to capture interest is video. Look around at all the people watching something on their phones! Who knew that one day we could do that? But those videos that folks are watching usually are not like this: infomercial-style. uninteresting to the targeted audience. lots of jargon. variable volume. hard to see on a small screen. poor quality. How Do We Avoid These Mistakes? First, focus on quality rather than quantity.

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What Comes Easy and Natural to You That Others Struggle With?

Ari Herzog

Kathy Caprino believes answering this question helps you understand your greatness and your next life decision. A career coach, Kathy elaborates : If you don’t know what you’re great at, you can’t advocate for yourself strongly enough. Your communication style and the way you present your requests, projects, and ideas will be limp and unconvincing.

Introduction To Real-Time Content Marketing

Visually SM

The marketing world has exploded with social content initiatives in the last few years, and when combined with the urgency and real-time expectations of audience and customers, and new marketing discipline has emerged, one that call “real time content marketing.” ” In the new world of real-time information-sharing, there are many new concepts that businesses must embrace in order to be successful in their Internet marketing efforts.

How to Convince People to Do Your Marketing For You

Convince & Convert

Image via BigStockPhoto.com. What if you could keep your job, score awesome word-of-mouth for your brand, and turn some of your content production over to someone else? Spending efforts on brand ambassador networks are where many marketers are seeing their most epic outreach marketing results. Such is the case with Bhakti Chai , this month’s case study of marketing done well. Bhakti is a nationally-loved chai tea company based out of Boulder, Colorado.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

How Fast Should A Social Media Response Be?

Small Business Mavericks

One of the great things about social media is its immediacy — and that immediacy is also its greatest risk. According to Sandra Fathi at the SMX Social Media Marketing Conference, here are the deadlines for recovery from a social media mistake: on Twitter, you have to respond within minutes, and after two hours it’s too late. on Facebook, you have up to twelve hours to get that response in. on blogs, you have twenty-four hours to respond appropriately.

Who You Are

Ari Herzog

According to Google Analytics , 923 people visited my blog during the month of January 2015. With a wonderful 7% bounce rate (indicating 93% of you are reading more than one page), there was a total of 1,115 sessions. A session is a visit. If you visited my blog every day, that’s 30 sessions. If you visited once, that’s one session. Many returned.

Fetching Friday – 20 Posts on Marketing and Productivity

Kikolani

Fetching Friday is back for week five of 2015! Each week, I’ll share with you the top posts on online marketing and productivity. Without further ado, here are the top posts this week! Content Marketing. Know What Your Audience Wants Before Investing in Content Creation and Marketing by Rand Fishkin. 10 Ideas to Inspire Your Next Blog Post by Liz Jostes. 3 Key Digital Marketing Skills Students Don’t Learn In College by Lee W. Frederiksen.

Let Your Humanity Shine in Social Media

Convince & Convert

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

When Does Content Backfire?

Small Business Mavericks

Are there any commercials that stick in your mind even though you can’t remember what the commercial was actually advertising? That’s a good example of a backfire. It doesn’t help much to create memorable content if the memory isn’t going to connect to your business. Another factor in content backfires is when the intended response doesn’t happen.

Your Socks Should Match Your Trousers

Ari Herzog

It’s apparently a fashion faux pas to match the color of your socks to the color of your shoes. Yet, this is what I’ve been doing for the longest time. It’s only when I recently bought a pair of dress boots and wore them with blue jeans and white socks, sat cross-legged on a Starbucks chair, and looked down at my sock showing itself, that I turned to the internet. GQ, Men’s Fitness, and similar websites told me I was wrong.

6 Essential Split Tests for WordPress Users with Nelio A/B Testing

Kikolani

Have you ever found yourself trying to make a decision about your website’s design or content? If so, then split testing can help you make the best decision possible based on conversions. Nelio A/B Testing is a split testing tool made for WordPress. It makes it easy to test critical elements of your WordPress website that either guide your visitors where you want them to go.

How to Score the Best Clients For Your Agency

Convince & Convert

Image via BigStockPhoto.com. While agencies spend a great deal of time working to clarify their clients’ audiences and provide relevant content and programs for them, they often lack the resources (both in terms of client numbers and research expertise) to gain a reliable understanding of what their own clients and prospects are really looking for in an agency.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Link Building Is Not Dead — Just Different

Small Business Mavericks

There have been a number of posts about link building on Small Business Mavericks because links are essential ranking factors when it comes to search engine optimization. Why, then, do we see all those claims about “link building is dead” when it still is important to SEO? Link Building & Link Earning. Those calling link building “dead” are talking about the artificial manipulation of factors to fool a search engine into thinking the site has value.

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Top B2B Instagram Feeds You Should Follow Today

Visually SM

Instagram was once the digital playground of hipsters and teens looking for a place to share pictures of frappes and puppies. In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy.

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Social Media Marketing Advice 2015: Cross-Platform Marketing

Devumi

An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015. Start recording audio You don’t need to be a rockstar to record audio and release it on SoundCloud.

Can’t Miss Campaign: Your Year with Nike+

Convince & Convert

According to Nike, “Data means nothing if you don’t do something with it.”. Inspired by the amount of running and training stats logged by Nike+ users, the company decided that data should be doing more for the people who matter the most: their community. Enter the, “Your Year With Nike” campaign. In the campaign, Nike and its agency AKQA created over 100,000 personalized one-minute animated films designed by French illustrator-director McBess.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Top Reasons Case Studies Make Good Marketing

Small Business Mavericks

Everybody loves a story — and a case study tells a story. We are seeing a rise in the use of case studies for marketing for several reasons: case studies can be shorter than white papers and easier to read. case studies are flexible so they can be a blog post or one of many formats. case studies that include visual elements are attention-grabbers.

17 Battle-Tested and Data-Backed Writing Tips

Writtent Blog

Image source. Does your content work? If you’re anything like most copywriters, the answer is “well, sometimes.” ” Sometimes we watch our posts earn viral social sharing. Other times, we struggle to gain any engagement in the comments or on social media. What makes the world’s best content objectively good? If you’ve been marketing or copywriting for very long, you know the answer is “it’s complicated.”

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Epic Linkedin Sales Fail

Bill Hartzer

I’ve been using LinkedIn for at least 10 years now. And it’s been a great platform for connecting with business contacts, and networking. But to be honest with you, ever since LinkedIn’s IPO, there have been a lot of changes. I really like the fact that you can publish articles on LinkedIn. I’ve heard reports that LinkedIn is great for generating sales leads. I don’t do that, but I do get my share of sales pitches.

Why Twitter is Not Your Bae

Convince & Convert

Image via BigStockPhoto.com. The real problem with brands saying “bae” and “on fleek” isn’t the slang. It’s the targeting. There’s been a lot of talk lately about brands using youth culture slang, like “bae” — spelled B-A-E — and “on fleek” — which means on point, as in these Jay Today videos are on fleek — and other jargon like that.

Use the Twitter Discover Tab to get More Twitter Followers

Devumi

The absolute worst thing your Twitter account can be is boring. I’m not just talking about how your fans see it, but how you see it as well. If you’re not engaged, and using Twitter to its full potential, your enthusiasm for Twitter will plummet along with your follower numbers. The Twitter Discover tab is there to help you find internet new content, people, and events. You don’t have to go on a wild search all over the Twittersphere to snap yourself out of whatever rut you’re in.

7 Writing Strategies to Boost Traffic on Your Blog

Writtent Blog

Image source. Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. They can make all the difference. Contrary to what newcomers to the blogosphere believe, blogging can be tough. It takes time, money, and experience to build a findable business blog that people want to read and follow, not to mention passion and determination. Then, you still need to deal with the competition. Most niches and industries are saturated.

Using Structured Data? Your Website Could Lose Traffic to Google

Bill Hartzer

If you are using structured data on your website, or marking up your website’s code using schema.org code, it could ultimately cost you page views and visits from Google. By allowing marking using structured data on your website, you are allowing Google to use the data in any way they see fit–and Google is taking full advantage of that.

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#DIYDigital Podcast - Episode 1 - Let's Get Started!

Lucy Hall

It's Here! Episode 1 of the #DiYDigital Podcast. This episode will serve as an overview of what a small business essentially needs to get started on the web. embed][link]. You can also download the episode here. And subscribe to this podcast on itunes here. Podcast

4 Things You Need to Know Before You Pitch

Convince & Convert

Image via BigStockPhoto.com. Not sure where to begin with researching your outreach prospects? BuzzStream and Fractl have collaborated to figure out the most important aspects of publisher personas and pinpoint the four aspects you need to research before you pitch: Education. Work History. Target Audience. Need for Visual Assets.

7 Myths You Believe About Freelance Copywriters

Writtent Blog

While 92% of marketers believe custom content is “very effective” for their business, only 62% outsource their content creation. What’s with the 30% who like content but don’t use freelance copywriters ? There’s a good chance they fall into the category of people who believe one or more of the most common myths about freelance copywriters. Individuals who think that copywriters are unprofessional or don’t have the right business background.