Mindjumpers

OCTOBER 11, 2011

Tweet More and more people are using Foursquare to check in and share their location. Whether checking out a new restaurant, meeting up with friends, or visiting a favourite boutique, they love to share their adventures. This of course also means that the potential for brands are growing. If you wish to use foursquare as a marketing channel for your brand, here is a list of things you can do when starting on Foursquare: 1.

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Waxing UnLyrical

OCTOBER 12, 2011

“How do you become a social media expert?” That was one of the questions I was asked when I was in Lincoln, Neb., last week. I was speaking to several students at UNL, and while I didn’t get a chance to speak to each of them one-on-one, I could tell that they are serious about being the best professional communicators they can be (this was at the College of Journalism & Mass Communications).

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Almost Savvy

OCTOBER 14, 2011

While it may seem that David Bowie is referring to Facebook when he sings, “Ch, ch, ch, ch, changes.” I’m pretty sure he had something else in mind. Still, the lyrics do include “Turn and face the strain,” which may be how you’re feeling each time you visit the site. The good new is that you’re not alone. I’ve been inundated with questions like, “How do I…?

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Techipedia: Tamar Weinberg

OCTOBER 11, 2011

This is a guest post by Shannon Evans Suetos. Social media, like many things in life, is about relationships. If you don’t build a great relationship (online or offline), you won’t accomplish much. That said, how is social media like dating? You can apply “proper dating etiquette” to just about every aspect of social media. Don’t Just Talk About Yourself.

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Buzz Marketing for Technology

OCTOBER 12, 2011

“If you don’t like change, you’re going to like irrelevance even less.” – General Eric Shinseki, former U.S. Army Chief of Staff. The media landscape has evolved tremendously over the last quarter century. Consumers have evolved even faster with the advent of high-speed Internet-enabled mobile devices and social media. Have your marketing efforts evolved with them?

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Waxing UnLyrical

OCTOBER 13, 2011

If you are reading this blog, chances are you don’t need to be told about the merits of social media. It is ubiquitous. Most of the advice we received from early adopters years ago is hardwired into our brains: Listen first! Respect people’s time! Offer something that is relevant and valuable! Measure! Measure! Measure! This isn’t anything new. These are tactics you would apply to customer/client relations even if you worked in an old-time general store selling beans out of a bin.

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Webbiquity SMM

OCTOBER 11, 2011

Web presence optimization (WPO) is the art and science of being found online. As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.

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Jason Yormark

OCTOBER 14, 2011

I want to be able to use DMs in Twitter, but really it’s such a vast wasteland of spam that it’s practically impossible to do. While I have a column for my DMs setup in Hootsuite, it’s really just for the rare chance that I may actually catch a legitimate message here and there. And even that is highly unlikely. What I fail to understand is that after years of being in existence, how is it that Twitter has failed to deliver absolutely nothing in the form of spam control or filtering for DMs.

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Firebelly

OCTOBER 11, 2011

As social media platforms evolve, so do the ways you explain them when people ask, “How do I use this?” Although it has been around for a while now, Twitter is a social media platform that many have but still don’t know how to use. Here are the ways my answer to the question, “How do I use this?” has changed over the years in regards to Twitter: What do I tweet about?

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Waxing UnLyrical

OCTOBER 11, 2011

Netflix announced yesterday that it would end Qwikster, the company it spawned last month to handle its mail-order DVD service from its streaming service (splitting those apart happened over the summer). As you might imagine, there was a hearty round of, “I told you so!”, “Finally! Netflix does something right!” , etcetera, etcetera, etcetera.

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Josh S Peters

OCTOBER 12, 2011

Productivity is like a drug. There’s something deeply satisfying about looking at a to-do list and seeing a bunch of checks in boxes. It’s like legal work place approved crack. Like any good addict I do what I can to get my fix as often as possible and use what ever tools I can to get that fix. Though instead of a crack pipe or heroin spoon I use Evernote, Xobni, WiseStamp, Delicious, and Bitly.

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Jason Yormark

OCTOBER 11, 2011

I had signed up for Crowdbooster a few months ago, but never really got around to giving it a close look until the past week or so and I’ve become a fan. While there are quite a few social media tools out there that provide similar services, Crowdbooster has it’s share of unique features that I could definitely see myself using fairly regularly. What’s The Same?

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Firebelly

OCTOBER 14, 2011

Without trust there is no “real” community. Community at work… Image Credit: STAN HONDA – AFP/Getty Images . Community is an over-used word these days. Perhaps, it’s more accurate to say that there is a community continuum. Or perhaps – just many varietals of community. In these days, we’re used to brand communities both online and offline.

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Waxing UnLyrical

OCTOBER 10, 2011

It’s been quite a last few days, hasn’t it? . This past Wednesday evening, I was traveling home from a speaking engagement at the University of Nebraska – Lincoln when I was scrolling through my news alerts and found out that Steve Jobs had passed away (note: said scrolling was being done on my iPhone). Now, I was in no way an early Mac adopter, but ever since my conversion last year, I’ve come to love Apple products.

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Social Media

Socialized

OCTOBER 14, 2011

A recent study from Maritz Research / Evolve24 found that 70% of companies ignore customer complaints on Twitter. Many are citing this as evidence that these companies "just don't get it," but I'd rather see it as a huge opportunity for those companies who are not participating. Anyone looking for.

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Sherrilynne Starkie

OCTOBER 12, 2011

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Firebelly

OCTOBER 10, 2011

Part 2 of 2: teenage perspectives on community and trust. While trust can be experienced in countless ways, the meaning of trust might be pretty universal. "What trust means to me" comes to us via the cool kids at Westfield High's "Entrepreneurship 101" class. This was definitely clear to me last week – as I was at Westfield High School’s “Entrepreneurship 101” class – interacting with kids between the ages of 14 and 18 – and their visionary teacher Lauri Russo.

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Waxing UnLyrical

OCTOBER 14, 2011

I’m going to Disney World! OK, I’m not really going to Disney World. I am, however, headed to Orlando, Fla., tomorrow, for PRSA’s 2011 International Conference. I love this conference. It’s my fourth in a row, and thanks to the magic of social media, every time I’ve been back, I get to meet friends from all over the country – nay, world – whom I’d probably never get to see otherwise.

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Direct Marketing Observations

OCTOBER 10, 2011

No man is an island entire of itself; every man. is a piece of the continent, a part of the main. In today’s “Uber” connected social world, what makes things work or why they work, is that we’re all now indiscriminately interconnected to each other. We share, we comment, we download, we upload and we consume the content of strangers in the same ways that we create it.

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The Marketing Blog

OCTOBER 9, 2011

Hi Everyone! For those of you are interested to work with Iffort , we’ve prepared a short presentation. Hope you would like it. If you think you’ve a creative appetite to do some unconventional stuff & want to join our team send us an email at jobs@iffort.com. Filed under: Iffort Tagged: culture , Hiring , Iffort , Jobs , working.

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Firebelly

OCTOBER 13, 2011

There are two things that have to be combined to make something great – the big picture, and the small details. This applies to everything from design to business, and no industry is excluded from the simple rule. While many companies and their products try to skimp on the details, the truly influential ones make sure it’s all there. The big picture is the great idea, the main premise.

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Janet Fouts

OCTOBER 11, 2011

On Twitter a Retweet can be a valuable way to share information with your network, build your following and pay homage to the person retweeted. Or it can be spam and a vain attempt to draw attention to yourself. You get to decide. But what’s a retweet you say? A Retweet is when you re-post a tweet from another person that you found interesting or useful.

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Idaconcpts

OCTOBER 10, 2011

People want a quick way to accept and make payments online. Having this ability, increases business performance and facilitates money handling for the user. Business owners no longer have to make big investments in payment terminals to accept credit card payments. They can just use their own Android phones to get down to business. Being able to process payments on their Android phones, allows business owners not to be chained to their offices.

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Kikolani

OCTOBER 12, 2011

This is a guest post by Liors Levin. Dropbox is a unique service that offers storage as well as synchronization across all your devices for all the files you upload; which can be anything from simple text files to videos and pictures. The system works with a wide range of OS platforms, including Windows, Mac, Linux and mobile platforms such as iPhone, iPad, Android and BlackBerry.

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Firebelly

OCTOBER 10, 2011

Below are 5 social media must-reads that we wouldn’t want you to miss. Writing Effective Facebook Posts. By Andi Graham What you see in your Facebook newsfeed isn’t magic; it’s controlled by a very important algorithm called EdgeRank. Facebook wants users to be engaged, so EdgeRank is a critical aspect of their business. Facebook’s New Tools Give Marketers Insights, Help Measure Fans’ Word Of Mouth.

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Ari Herzog

OCTOBER 11, 2011

Thank clarita for the camel. Amy Mengel haunted me in February 2010 when she announced she stopped reading social media blogs. Despite an intent to focus her blog reading, she wrote on her own blog less and less — and quit this summer. Am I following in her footsteps? Kasey Skala ‘s, too? I used to write on this blog every day. Not lately, though.

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Idaconcpts

OCTOBER 12, 2011

Daily coupon fatigue is settling in. Throughout 2010, it has been estimated that about 700 companies emerged in the daily deal market and. With Facebook phasing out its daily deal offers, Yelp scaling back its own, and Groupon still working towards an IPO, there are a lot of questions regarding the daily deal industry. Here are 3 important trends. 1.

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Bill Hartzer

OCTOBER 9, 2011

Why are QR Codes important for websites? Why should your website have a QR Code? QR codes help make your websites mobile aware. With smart phones taking over online operations, it is imperative that you make your site as user friendly or mobile friendly as possible. QR codes in websites will let your mobile instantly access websites without encountering the cumbersome process of entering the URL in the tiny mobile web browser.

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Firebelly

OCTOBER 12, 2011

Over the past several months, did you notice Hulu asking you questions about your ad experience? For example, while commercials played, it asked “Is this ad relevant to you?,” and you could click “yes” or “no.” Well, now we know why. The New Choice. Hulu recently launched its Ad Swap option. When your commercials start playing, you can switch one ad with another.

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The Social Media Incubator

OCTOBER 11, 2011

Do you see a pattern in your mood throughout the day? How about throughout the week, or through seasons? If you’re a social media user, your posts could indicate patterns in your mood changes. The New York Times recently released an article about a study conducted by Cornell University that examined “the emotional tone of people’s messages”on Twitter.

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Convince & Convert

OCTOBER 10, 2011

I’ve been writing Convince & Convert for more than three years, and I continue to be grateful and delighted that you choose to spend time here, when faced with a tsunami of blog options. I continue to find it fascinating, however, that even though this blog is probably considered successful within its very small niche, approximately 70% of the visitors here are first-timers (according to Google Analytics).

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