August, 2013

Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation.

What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

[COMIC] The Complexity Of Social Media Communications

SocMed Sean

Social media…it’s a whole new shift in the way we communicate, right? But are we prepared for the vast range of communication channels that are available as new social media platforms launch?

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

When we changed the WUL publishing schedule (again), I thought writing an original post once a week would be easy enough. Image: richardghawley via Flickr, CC 2.0. The truth is, it isn’t.

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

Is Snapchat for brands?

Mindjumpers

Most of us have heard of Snapchat. The app which lets you send pictures to your friends – pictures, which will disappear 10 seconds after being opened.

Brands 272

Should “they” be allowed to use social media? Who are “they”?

Dave Fleet

Tweet. So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news.

More Trending

When Did Becoming A Hero Become So Easy?

Jason Yormark

It’s inevitable that over time, how we define certain things evolve. With so many people in this world, different viewpoints, and a growing number of channels with which to share them, it’s expected. But dammit…when did becoming a hero become so easy?

Film 210

[COMIC] The Critical Element Of A Successful Big Data Strategy

SocMed Sean

Big data…it’s all the rage. Why wouldn’t it be? It’s big. It offers promises of lots of data. Who wouldn’t want to know more about their customers, their employees and their operations?

Data 275

The Power of Listening

Waxing UnLyrical

It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening.

4 Ways to Create Always-On Content

Mindjumpers

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On.

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Where were you when the power went out?

Dave Fleet

Tweet. Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two days for many people to get their power back. Licks Hamburgers in Barrie.

Why can’t the news be about news?

Sherrilynne Starkie

The Sun’s 24-hour news service’s current predicament is excellent news for Canadians, thanks to the CRTC’s decision against mandatory distribution.

News 300

Introducing Studio 9!

Jason Yormark

If there’s one thing I’ve learned throughout my professional life (and personal for that matter) is that the only constant is change. It’s a bit cliché, but couldn’t be more spot on. Once again, a big shift in my career is upon me. And that shift is the birth of Studio 9!

LinkedIn’s University Pages: Brilliant or Dumb?

Firebelly

This is a guest post from Kacy Capobres , a writer, reporter and social media manager based in New York City. This past week, LinkedIn created quite a stir with the announcement of their new University Pages.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

7 Tips to Creating an All-Star Event

Waxing UnLyrical

Guest Post by Susan Rubin (Editorial disclosure: Susan works for Cision, a current client of Shonali Burke Consulting, Inc. ). Events can be a great way to build relationships and nurture leads.

Facebook Updates News Feed

Mindjumpers

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us.

Feed 242

When Social Customer Service Fails

Janet Fouts

I should start this post with a warning. It’s a bit of a rant. If you read my blog regularly you know that I love a good customer service experience, and having been in the hotel and restaurant industry for many years I know a thing or two about how it all runs.

Hotels 190

Saying Goodbye to Digital Marketing: Meet the New Me

Ari Herzog

Footsteps by schick. Pick a verb — tired, bored, jaded, burned out. I spent four wonderful years self-employed as a digital marketing trainer, consultant, and community manager. I managed online footprints for nonprofits and a Fortune Global 500 company.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Tips for B2B Social Media Engagement

The Social Media Incubator

Coming up with a marketing strategy for your business can be challenging. When you talk about having a social media strategy , social media engagement is a crucial part to any online marketing strategy. Social media engagement can be difficult from a B2B marketing standpoint.

B2B 173

Facebook Unveils the Most Powerful Social Ads of All Time

Convince & Convert

If you’ve been thinking Facebook’s Ad Exchange (FBX) as just a source of display, prepare to have your conceptions flipped on their head.

Friday Funny: Vintage Social Networking

Waxing UnLyrical

Happy Friday! Things continue to be hectic on my end, so let’s kick the weekend off with a much needed laugh. See you next week! via John Atkinson on Wrong Hands , CC 3.0. Friday Funny: Vintage Social Networking is a post from: Waxing UnLyrical.

Learn How to Create Promotable Content [FREE TRAINING]

Kikolani

One of the best compliments I receive is that wherever people go when searching for online marketing information, they find my content. There’s two reasons for that. One, I write for a lot of blogs. And two, I promote the wazoo out of my content.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

SEO Firm Offers Natural Link Building Services

Bill Hartzer

There are so many companies out there that claim to offer natural link building services, which is an interesting type of service. Think about it for a minute.

SEO 158

Why I Killed 61% of My LinkedIn Friends

Ari Herzog

Recognizing I had 2,474 LinkedIn connections three months ago, I posited a question on this blog: Should my network be tight enough that they can recommend me without asking who I am and what I do?

App of the Week: Sunrise Calendar

The Social Media Incubator

Since shortly into 2013, Facebook events syncing with your Google calendar has become a problem for many. Those that got it to work were “grandfathered” in and those who have not been able to get it working are without a solution or a response from Google. WE HAVE YOUR SOLUTION!

25 Brain Lubricants to Generate Content Ideas

Convince & Convert

Feeling stuck? The content’s not coming. It happens. I’m often asked where do you find ideas? I’m not sure I have the answers, but the question got me thinking. The tin man followed the yellow brick road. No guarantees, but maybe one of the following brain lubricants ease you on down the road to Oz.

Monday Roundup: Standing Out

Waxing UnLyrical

It’s Monday once again, and you all know what that means, right? It’s time to give you your weekly roundup. Image: pdbreen via Flickr, CC 2.0.

RFP 245

Should “they” be allowed to use social media? Who are “they”?

Dave Fleet

So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics.

Stop Your Smartphone From Telling Burglars Where You Live

Ari Herzog

Photo by Pieter Vieu. Used with permission.

GPS 170

Embedding Facebook Posts Good For Businesses

The Social Media Incubator

Last week, Facebook announced posts would now have an embedding option for users. Following the example of Twitter and their own Instagram, Facebook is now allowing users to share a post containing a video, pictures or hashtags by using an embedding code.

3 Ways to Transform Your Blog Into a SEO Machine

Convince & Convert

Image via BigStockPhoto.com. When my daughter turned two, the only people that showed up to eat birthday cake at the party were immediate family members – mom, dad and her big brother, Adam. Because we didn’t send out invitations or put any effort into getting guests to show up.

SEO 154