August, 2013

Infographic: B2B content marketing trends

Sherrilynne Starkie

Despite continued economic uncertainty, nearly half of B2B marketers plan to increase their marketing spend this year. Source: Ambassador. Related posts: Infographic: colour and logo design. Twitter for companies. Does Facebook affect your brain? PLEASE LIKE MY FACEBOOK PAGE. Related articles.

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What are the Best Social Networks for B2B Marketing? (Research)

Webbiquity SMM

There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content.

13 Amazing Facebook Stats [infographic]

Mindjumpers

Facebook is getting close to its 10 year birthday and today many of us couldn’t imagine a world without the popular social media platform. But how addicted are we really? And what do we spend our time on on Facebook?

[COMIC] The Complexity Of Social Media Communications

SocMed Sean

Social media…it’s a whole new shift in the way we communicate, right? But are we prepared for the vast range of communication channels that are available as new social media platforms launch?

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

What You Need to Know About Facebook’s News Feed Changes

SocialFish

Facebook page admins take note: just when you thought you’d figured out Facebook’s EdgeRank algorithm, they’ve changed the game and the way News Feed works.

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More Trending

How to fire your PR agency

Sherrilynne Starkie

Patsy and Eddie (Photo credit: agentdeclan). They say that breaking up is hard to do, but when it comes time to part ways with your PR agency, it doesn’t have to be tough going.

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101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

As marketing becomes more data-driven, it’s vital to use data to keep up with trends, competitor strategies, and developments in your market. To that end, 94.7% of all marketers love blog posts about marketing statistics.

The Facebook Edgerank Changed Once Again

Mindjumpers

So keeping up with the ever-changing algorithm on Facebook can be quite challenging. Many have believed in the ‘ Edgerank Formula ’ which ranks stories on affinity, weight and time. Now Facebook have launched some changes, which means that the Edgerank Formula, as we know it, has changed.

[COMIC] The Critical Element Of A Successful Big Data Strategy

SocMed Sean

Big data…it’s all the rage. Why wouldn’t it be? It’s big. It offers promises of lots of data. Who wouldn’t want to know more about their customers, their employees and their operations?

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The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Humanizing your organization creates amazing results. This is how.

SocialFish

Fitness Australia, an association based in Sydney, is an organization that has taken the principles we laid out in Humanize and is now showing amazing results in their revenue growth, employee engagement and retention, and other success metrics.

The Power of Listening

Waxing UnLyrical

It occurred to me recently as I was settling in for my fourth meeting of the week with a former student (not the same one four times, I hasten to add!) that somehow I’ve gotten pretty good at one of the key skills of a public relations professional…listening.

Lac-Mégantic: social media lessons learned

Sherrilynne Starkie

The sad events that took place last month in Lac-Mégantic proved that social media can easily escape the official communications channels during a crisis situation.

Using Facebook Hashtags for Your #FacebookMarketing

yMarketingMatters

When Facebook introduced its Twitter-like hashtag (#) feature in June, marketers began to buzz about the potential boosting effects that this new Facebook trend can bring to brands and businesses. Hashtags are gaining momentum on Facebook.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Is Snapchat for brands?

Mindjumpers

Most of us have heard of Snapchat. The app which lets you send pictures to your friends – pictures, which will disappear 10 seconds after being opened.

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Should “they” be allowed to use social media? Who are “they”?

Dave Fleet

Tweet. So Syrian president Bashar Al-Assad is using Instagram to paint a more rosy picture of his presidency than the civil war-torn images we see every day in the news.

8 Things a Nonprofit Leader Really Needs to Know About Social Media Marketing

SocialFish

It’s not uncommon for nonprofit executives to be hesitant about using technology, especially since technology is constantly changing. Technology has changed the very basic notion of communication entirely.

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7 Tips to Creating an All-Star Event

Waxing UnLyrical

Guest Post by Susan Rubin (Editorial disclosure: Susan works for Cision, a current client of Shonali Burke Consulting, Inc. ). Events can be a great way to build relationships and nurture leads.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Good manners cost nothing

Sherrilynne Starkie

It is said that good manners cost you nothing but ignorance will cost you everything. I found myself thinking of this old adage this week as I unfriended on Facebook two people I’ve known for 35 years.

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When Did Becoming A Hero Become So Easy?

Jason Yormark

It’s inevitable that over time, how we define certain things evolve. With so many people in this world, different viewpoints, and a growing number of channels with which to share them, it’s expected. But dammit…when did becoming a hero become so easy?

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4 Ways to Create Always-On Content

Mindjumpers

In a recent session with a client, Mindjumpers talked about the shift in thinking centered around campaigns, to thinking centered around the idea of Always-On content. We thought we would share some insights on how brands and agencies are building content strategies around this idea of Alway-On.

Where were you when the power went out?

Dave Fleet

Tweet. Ten years ago today, the power went out across the Northeast and Midwest US and across Ontario, Canada. Wikipedia tells me it was the second most widespread blackout in history at the time. It took two days for many people to get their power back. Licks Hamburgers in Barrie.

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Non-Profits Use Vine for Good

SocialFish

Guest post written for SocialFish by Jason Stone. ———— With user attention spans shrinking, a new app from Twitter hopes to capture viewers attention in the blink of an eye. Vine prompts users to record and share six-second videos that loop over and over much like a gif.

Friday Funny: Vintage Social Networking

Waxing UnLyrical

Happy Friday! Things continue to be hectic on my end, so let’s kick the weekend off with a much needed laugh. See you next week! via John Atkinson on Wrong Hands , CC 3.0. Friday Funny: Vintage Social Networking is a post from: Waxing UnLyrical.

Infographic: Native advertising effectiveness

Sherrilynne Starkie

Sharethrough worked with IPG Media Lab to complete the industry’s first native advertising effectiveness study using both eye-tracking and survey-based techniques.

Introducing Studio 9!

Jason Yormark

If there’s one thing I’ve learned throughout my professional life (and personal for that matter) is that the only constant is change. It’s a bit cliché, but couldn’t be more spot on. Once again, a big shift in my career is upon me. And that shift is the birth of Studio 9!

Facebook Updates News Feed

Mindjumpers

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us.

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LinkedIn’s University Pages: Brilliant or Dumb?

Firebelly

This is a guest post from Kacy Capobres , a writer, reporter and social media manager based in New York City. This past week, LinkedIn created quite a stir with the announcement of their new University Pages.

Crowdfunding Tools to Fundraise the Project of Your Dreams

SocialFish

If you’ve spent much time looking at business blogs, or have friends who support causes on social media, chances are you’ve heard of crowdfunding. In case you’re unfamiliar with the term, crowdfunding usually means drawing funds from a group of people to support a specific cause.

How to Apologize Like a Boss

Waxing UnLyrical

Guest Post by Kelly Gregorio. Society has embedded it in our brains: fight to be right, never be wrong. Whether it is in an effort to save face or to avoid embarrassment or feeling weak, these negative, dead-end perceptions have got us pointlessly digging our nails into quicksand.

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