June, 2013

Analytics: what are you really learning?

Sherrilynne Starkie

Last week at Social Capital Ottawa I moderated rountable discussions on analytics and digging deep to gain real insight. It was clear from those who participated that people are using and are keenly interested in analytics, but that information they are gleaning is largely superficial.

Butchering The Google Chrome CPU Hog

SocMed Sean

This one is going in the tech category, but since so many of manage our social media channels via a browser like Chrome, I’m going to post a solve that might help others out there. Recently, one of my computers has been behaving badly.

Google 285

Business Lessons Learned from Fishing

Waxing UnLyrical

Five years ago you would never have caught me near a fishing pole. But, when my husband first suggested we take up fishing a couple years ago, I figured I had nothing to lose. I was pregnant with my daughter at the time, and there wasn’t much physical activity I could do.

Top Marketing Trends for 2013

yMarketingMatters

As we reach the half way mark for 2013, I wanted to bring you updates on the top marketing trends this year, and what you should be incorporating into your marketing mix to give your marketing a boost. Here we go: Social Business Has Risen. You cannot afford to ignore social media.

Trends 283

Social Media Automation 101

A beginner's guide to social media automation tools and getting automation right.

BREAKING: Internet Media Labs Buys Tweetchat – Will Live On as SmartStream

SocialFish

Remember this ? Tweetchat, beloved app of every association for following their own conference hashtags and Twitter chats, confirmed that due to Twitter’s API changes the service would shut down on June 11. Well, Internet Media Labs to the rescue!!

Buy 270

More Trending

Fireworks Factory: a new concept marketing conference

Sherrilynne Starkie

I was lucky enough to be invited to the first-ever Fireworks Factory conference held on Galiano Island , British Columbia. The focus was on web strategy and I left the conference full of ideas and insights. Fireworks Factory on Galiano Island.

PLEASE Don’t Visit My Google+ Page! Here’s Why.

SocMed Sean

No, this isn’t another one of those anti-Google+ posts and no…it isn’t one of those reverse psychology attempts to actually trick you into visiting my Google+ page. In fact, I really don’t want you to visit my Google+ page and I have a good reason for it.

Google 280

Why Public Relations Should Remember Customer Expectations

Waxing UnLyrical

Guest Post by Adam Toporek. All great customer experiences are built upon expectations. An organization can deliver a customer experience that exceeds industry norms by a factor of 10, but if the customer was expecting one that was 11 times better, the organization has failed.

Film 270

The Digital Agency of the Future [Report]

Mindjumpers

Mindjumpers has contributed to a new report issued today by Skyword. The report deals with how digital agencies today are facing a new fragmented reality. Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them.

Report 255

The Content Marketing Survival Guide: How to Navigate the Wilds of Social Media

Use this guide to inspire your creativity and ignite more successful and sustainable social media conversations.

Best Practices for Nonprofit Video

SocialFish

Finally had a few minutes to dig into Into Focus , the new benchmark and best practices report by our friends at See3. And it’s AWESOME.

Video 259

How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

Editor’s note: a version of this post originally appeared on ChamberofCommerce.com in January 2013.

Big data: seeing the forest and the trees

Sherrilynne Starkie

You can see the forest and the trees in big data, according to Nora Young , the Canadian author and the host of CBC Radio One’s Spark, in her opening keynote at last week’s Fireworks Factory conference held on Galiano Island, British Columbia.

Data 348

[COMIC] The Facebook Quota

SocMed Sean

While I do love connecting with my friends, family and colleagues on Facebook, sometimes the drama of the social network gets to be a bit too much. If you think about it, Facebook has essentially replaced the drama of the television “soap opera” with the drama of real life.

Social Media Marketing GPS

SMGPS will tell you the why & how to use social media for marketing, 1 tweet at a time. You'll learn essentials in digestible little spoonfuls.

Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

I know. It’s been way too long since you’ve had a dose of #measurePR, be it the chat or a recap. I have no excuse other than to tell you I’ve been dealing with a whole lot of S.T.U.F.F.

CSR 269

How to Use Pinterest And The New Rich Pins Features

Mindjumpers

Pinterest is one of those platforms that has now become established among prime players such as Twitter, Facebook and Google+.

[SLIDES] What Old School Hip Hop Teaches Us About Content Marketing

SocialFish

Bryan Kelly and I presented this session at ASAE’s Marketing, Membership and Communication Conference last week and the feedback we got was phenomenal. So as promised, here are the slides and rundown for you. What Old School Hip Hop Teaches us About Content Marketing from Aptify. WIIFM?

Remix 254

How to Make the Zero Moment of Truth Work for You

Buzz Marketing for Technology

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content.

How to Be Social: A Social Media Manifesto

Learn the 10 worst social media marketing mistakes and how to avoid them.

Facebook and hashtags: at long last

Sherrilynne Starkie

A black hole in social media data got a step closer to being understood this week. Facebook has introduced the use of hashtags !

Three Things New Video for Instagram Can Do For Your Business

The Social Media Incubator

Yesterday, June 20, Facebook announced its photo sharing app Instagram would be adding a video feature. This new feature was introduced as Twitter’s video sharing app Vine has been picking up recent increased activity.

Monday Roundup: Facebook Tips for Business

Waxing UnLyrical

Another week, another round-up… This is going to show you just how uncool I was as a kid (I was a kid! Blame my parents!), but when I wake up to a gorgeous Sunday, the old Daniel Boone song “ Beautiful Sunday ” invariably pops into my head.

Tips 265

A Call For LOVE From All Over The World

Mindjumpers

Each year, Mindjumpers has been working for clients that do good – such as IRCT (International Rehabilitation Council for Torture Victims) and Hjerteforeningen (the Danish association for heart diseases).

8 Stupid Simple Social Media Tricks to Boost SEO

Discover just how easy it is to boost SEO with social media.

Innovation in Healthcare Social Media

SocialFish

ICF is doing a lot of great work around innovation in healthcare IT, as well as exploring how social media can help push the healthcare industry forward. Here are some awesome free resources for you to check out: Innovation from Within [WHITE PAPER]. “The healthcare industry is in flux.

7 reasons I’m thrilled about AllFacebook Expo 2013

Firebelly

AllFacebook Expo 2012 attendees – the smartest man in social media, Brian Carter, along with an uber-cool crew of Adryenn Ashley, Hyla Molander, Caroline Love and others. When: June 5, 2013. Where: Hilton San Francisco Union Square.

Third Tuesday feat. Craig Silverman

Sherrilynne Starkie

At last week’s Third Tuesday Ottawa (#3tyow) Regret the Error blogger Craig Silverman shared his lessons learned about content curation, creation and publishing with more than 50 social media enthusiasts.

7 Things to Do to Improve Your LinkedIn Profile

The Social Media Incubator

Many businesses and their employees look for guidance when it comes to setting up and improving their LinkedIn pages. LinkedIn can help individuals and businesses get connected within their field. Therefore, it’s very important to keep your LinkedIn page up to date.

Monday Roundup: Building Your Business Community

Waxing UnLyrical

Happy Monday! I hope everyone had a wonderful weekend. Having a strong community is one of the most important aspects of business. This week’s roundup includes seven posts that are good reads on both maintaining as well as building your business community. Enjoy!

Crime Doesn’t Pay, Especially When You Confess Via Social Media

SocMed Sean

Idiot crooks make me giggle and the news seems to be filled with criminals who insist on confession to the crimes they commit …even if they do so unintentionally via a social media channel like Twitter or Facebook. If you haven’t read it already, be sure to check out @AmyLynnStewart’s great post about losing her phone, only to have a cabbie steal it and post photos on Google+. The photos are a bit on the creepy side.

How to use storytelling to fundraise online

SocialFish

As the Internet continues to grow, it is becoming harder and harder for nonprofits, and especially associations, to fundraise online.

How To 239

4 Reasons Why Millennials Love Instagram Video

Firebelly

There has been a lot of excitement about Instagram’s new video tool, released June 20, that records and directly shares 15-second videos into the Instagram feed.

Video 216