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Check Those HTTPS URLs

Small Business Mavericks

Here’s something for y’all web wranglers: please tell search engines about your HTTPS URLs! A recent, small scale analysis we ran showed that more than 80% of the HTTPS URLs that are eligible for indexing (i.e. If your site supports HTTPS, please do tell us: use HTTPS URLs everywhere so search engines can see them!

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A Guide to Standard Events, Custom Events, and Custom Conversions

Jon Loomer

In this post, we’ll focus on the following: Definitions of standard events, custom events, and custom conversions Examples of each one Explanations of how they are used General tips on how they are created When should you use each? Pick an action source of either Website or Physical Store. When Should You Use Each?

Eventful 173
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Facebook Website Custom Audiences: A Definitive Guide for Remarketing

Jon Loomer

Simply enter the URL(s) you want to include. Anyone who visited those URLs will be added to your audience. Note that there are options for “URL contains” and “URL equals.” To fix that, simply use “URL equals” instead and enter the entire URL. 4) Viewed Landing Page.

Facebook 120
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Google Shows Bing Search Results URLs as Links in Google Webmaster Tools

Bill Hartzer

In Google Webmaster Tools, Google is reporting Bing’s search result URLs as actual backlinks to a website. But this is the first time that I have seen that Google is actually telling webmasters that there is a link to their website: and that link is a Bing search result URL. Google shows Bing search results URLs.

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[Tech Tip] 10 Steps To Improve The Speed, Security, and Functionality Of Your WordPress Blog

SocMed Sean

This mantra definitely applies to WordPress plugins. If you are setting up a new instance of WordPress, take a moment to think through what you want your URL structure to look like. Do you want to include the month and year in your URL? By default, WordPress has a terrible URL structure.

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Experiment: Do Other Social Networks Hate YouTube Links?

Hootsuite

Sharing one URL is efficient and effective — the choice of videographers who want maximum reach, while directing viewers to a singular content source. Each post was either a YouTube URL, or native content — either text, a picture, or a directly uploaded video. The Youtube link method seems logical, doesn’t it?

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Hootsuite Hacks: 19 Tricks and Features You Probably Didn’t Know About

Hootsuite

Polish your posts with vanity URLs. Hootsuite’s free link shortener, Owly , makes any URL you post look sweet, short, and a lot more trustworthy. Ok, I’ll bite: what are URL shorteners? ). That said, if you want to put in the elbow grease and level up your branding, Hootsuite also supports vanity URLs.

HootSuite 140