Remove creative-communications-health-wellness-brand-lessons
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Creative Communications: Lessons from Health and Wellness Brands

Waxing UnLyrical

These messages are tired and far from creative. Yet, health and wellness brands refuse to let them go. These communication approaches popup from healthcare companies, to athletic wear, to fitness apps. When the masses are using the same communication strategies, it’s time to stop and pause. Feel young again.

Brands 183
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How to create an IPO communications strategy for social

Sprout Social

It’s only natural to want to knock your IPO communications strategy out of the park. Social’s role in investor relations has blossomed over the past few years, making it a go-to channel for listing day communications. Your day-of presence will lay the groundwork for connecting with a brand new audience of investors post-IPO.

Strategy 115
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Is Your Work Your Hobby?

Twist Image

I tried to take electric bass lessons. I even added a brand new bass into the mix. I took a handful of lessons with different teachers, but it all stopped. Upon reflection, it seems like I was looking to unlock different types of new and creative ways to express myself. It didn''t last long. Music is an amazing hobby.

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27 essential social media manager interview questions (and answers)

Sprout Social

Social media managers (SMMs) play a pivotal role for any modern brand; they are responsible for much of the business’s external communication and engagement with existing and potential customers. Communication and collaboration. Communication ?Writing Creativity ?Customer Community Management ?Strategic

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#measurePR Recap (June 2018): Lessons from Millennials and Generation X

Waxing UnLyrical

My first internship in #PR was actually at one of the minority health centers at @NIH. Our most challenging PR measurement moments: A5 The most challenging PR effort was a health communications campaign for a non-profit with outreach to remote areas. Image: Jeff Sheldon via Unsplash, Creative Commons CC0.

Education 102
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What’s in a Brand? A Step-by-Step Guide for Companies at Every Size

Buffer Social

Corporations like Apple, Nike, and Starbucks are known for their solid, instantly recognizable brands that are woven through everything they do. While the same can be said for many smaller businesses, building a brand from the ground up can feel daunting for entrepreneurs, especially if you’ve never done it before.

Company 84
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How to Save the World

Buzz Marketing for Technology

Dave Pollards environmental philosophy, creative works, business papers and essays. Our professional value really is a function of the extent of, and our ability to integrate, our knowledge, our thinking competencies, and our communication competencies. Reportage is the application of our communication skills to what we know.

How To 100