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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

The primary bid strategies are as follows: Lowest Cost. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies. Lowest Cost. Lowest Cost is the default bid strategy, and it doesn’t involve any effort at all. You don’t care about the Cost Per Action.

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How Competition Impacts Facebook Ads Costs

Jon Loomer

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. It won’t always cost the same amount to get that click or conversion. In fact, the rate at which people act on your ads could remain constant while your costs could fluctuate wildly. How the Auction Works.

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How to Cut Costs on Facebook by Exiting the “Learning Phase”

Ignite Social Media

This increase in ad spend will likely result in an uptick in costs for those advertising on Facebook and Instagram. Read on to learn about what it is, the cost-efficiencies with completing the learning phase, and ways to complete the phase sooner. How does the Learning Phase impact cost?

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Will Facebook Ads CPM Costs Increase This Holiday Season?

Jon Loomer

In particular, will Facebook ads CPM costs increase? There is good reason to hope, based on current trends, that any seasonal cost increases may be subtle. Let’s discuss how CPM impacts Facebook advertising results and the trends that we are seeing so far… Why CPM Matters. Within Marketing Pulse.

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Understanding Equipment Manufacturer Costs and How To Save Money

The Realtime Report

Understanding Equipment Manufacturer Costs. and How To Save Money. And that’s only one of the equipment costs that’s affecting your bottom line. How much money could you save by learning the hidden truths of equipment manufacturer costs? If you want to learn how to slash your overpriced manufacturer costs, read on.

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How to Choose Facebook Ad Placements

Jon Loomer

Cost and competition will matter, too. If you trust how Facebook optimizes and shows your ads, just leave it be. Facebook only cares that they get you the most actions you ask for at the lowest cost. But, most importantly, so is the cost. But, the cost just to reach people there may be high, too. That’s it.

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#550: The Cost of Context Switching & How You Can Minimize It

Amy Porterfield

Listen on… Toggling between apps negatively impacts your focus – here’s how to minimize it (and still get stuff done) On any given day, I have a number of apps open on my computer and my phone to help me run my business — from Asana, to Voxer, to Kajabi where I host […] The post #550: The Cost of Context Switching & How You (..)

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