Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap
Jon Loomer
OCTOBER 12, 2021
The primary bid strategies are as follows: Lowest Cost. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies. Lowest Cost. Lowest Cost is the default bid strategy, and it doesn’t involve any effort at all. You don’t care about the Cost Per Action.
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