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Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

The primary bid strategies are as follows: Lowest Cost. The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies. Lowest Cost. Lowest Cost is the default bid strategy, and it doesn’t involve any effort at all. You don’t care about the Cost Per Action.

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Two Ways to Monitor Facebook Ads CPM

Jon Loomer

CPM (Cost Per 1,000 Impressions) has a significant role in the performance of your ads. There are simply far too many reasons for the fluctuation of this cost for you to obsess over it. There are simply far too many reasons for the fluctuation of this cost for you to obsess over it. How do you monitor your Facebook ads CPM?

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What You Need to Know About Facebook’s New Cost Cap Bidding

Ignite Social Media

Last month, Facebook released another cost control bidding option, Cost Cap bidding. This bid strategy allows advertisers to indicate the average cost per action they would like to stay under to get the maximize results possible. Here’s what you need to know about Cost Cap bidding. Setting your Cost Cap.

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Where Did the Inspect Tool Go?

Jon Loomer

Auction Competition Your costs may be impacted by Auction Competition if there are more advertisers than normal attempting to reach the same audience you are trying to reach. What was nice is that we could see Frequency charted over time against your CPA. But you could chart it against CPA to spot whether the two are related.

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Bid Strategies Best Practices for Meta Advertising

Jon Loomer

This means that there is no concern given to your CPA, Return on Ad Spend (ROAS), or the amount of the bid. Cost Per Result Goal This bid strategy helps you set the amount that will keep your advertising profitable. While using Highest Volume, you can set a Cost Per Result Goal. The only goal is volume of optimized actions.

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How Often Should You Update Facebook Ad Creative?

Jon Loomer

Creative Limited: When the cost per result is more than ads you ran in the past but less than twice as much. Creative Fatigue: When the cost per result is more than or equal to twice as much as ads you ran in the past. Basing this diagnosis on costs is important. How to Detect It. Factors Impacting Fatigue.

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Turning Facebook Analytics Into Action

Jon Loomer

If you’re wondering how to set up Facebook Analytics or generally learn more about the topic, you can read my overview post , Jon’s post on setting up events properly , or a deeper dive on reactions via Analytics. Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately. Learn More.

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