article thumbnail

Two Ways to Monitor Facebook Ads CPM

Jon Loomer

Here are a couple of ways that you can monitor your Facebook ads CPM in relationship to your CPA (Cost Per Action)… Breakdown by Time. If it is, you can then evaluate whether it’s leading to an increased CPA. ” You can also then view the CPA to get a sense of whether that’s trending up as well.

CPM 195
article thumbnail

Where Did the Inspect Tool Go?

Jon Loomer

What was nice is that we could see Frequency charted over time against your CPA. But you could chart it against CPA to spot whether the two are related. Does it result in an increase in CPA? This will obviously drop over time. Reach, like Frequency, is a common metric. Reach, like Frequency, is a common metric.

Tools 183
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Facebook Ads Bid Strategies: Lowest Cost, Cost Cap, Bid Cap

Jon Loomer

The problem, of course, is that most advertisers don’t understand when and how to use these bid strategies. If you add some manual controls, it may limit how much you are willing to spend in the auction or it may set CPA or ROAS goals that Facebook will try to reach. How to Use Minimum ROAS Facebook Bid Strategy.

Cost 202
article thumbnail

How Often Should You Update Facebook Ad Creative?

Jon Loomer

How to Detect It. This allows you to look past the overall CPA and see how it’s trended to spot whether it’s time to make a change. Let’s assume two identical situations (budget and audience size), but one ad set utilizes one ad while the other has five. You’re going to see ups and downs.

Facebook 190
article thumbnail

Turning Facebook Analytics Into Action

Jon Loomer

If you’re wondering how to set up Facebook Analytics or generally learn more about the topic, you can read my overview post , Jon’s post on setting up events properly , or a deeper dive on reactions via Analytics. Their CPA goal is $20. If an ad set CPA goes above $20, they turn it off immediately. Learn More.

Analytics 167
article thumbnail

How, When, and Why You Should Hire an Accountant or Bookkeeper for Your Small Business

The Realtime Report

How To Get an Accountant or Bookkeeper. If you have the liquid cash available to pay a CPA or bookkeeper, then you should go ahead and do so. There are many reasons why you should hire a CPA or experienced bookkeeper to handle your business finances. You Have the Funds Available. Why To Get an Accountant or Bookkeeper.

article thumbnail

How to Use LinkedIn for Lead Generation

Webbiquity SMM

You have to know how to generate leads and work them. The American Institute of CPAs (AICPA) has a members-only LinkedIn group, which has created the opportunity for a 40 percent growth in membership. AICPA uses its LinkedIn group to share educational and marketing tools with CPA members. What do these numbers mean for you?

LinkedIn 186