The Marketing Blog

JULY 22, 2010

44 pm Dear Airtel: It is about Customers & Conversations Jump to Comments It was one of those evenings, when we were not in a mood to work. Realizing the problem, we explored the army of social media tools. The conversation began with my first tweet. Do you know what is ‘Social Media’?

Conversation 145

Conversation Web 2.0 Startup FeedBurner 145

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. Share it on StumbleUpon. Email this to a friend? Share this on Facebook. Tweet This!

Social Media 230

Social Media SM2 Energy Microblogging 230

SocMed Sean

APRIL 1, 2012

1) How long have you been engaged in social networking and/or social media channels? Believe it or not, online social networking didn’t start with Facebook, Twitter and YouTube. 4) What social networks do you specialize in? Why are these networks right for my business? Probably not.

Questions 280

Questions Social Media Pharmaceuticals Social Networking 280

Adam Cohen

JULY 28, 2010

Businesses should all aspire to connect with people who are engaged and interested in conversation, creating a value exchange – Twitter is just one of many tools to enable that access to direct conversations. Share it on StumbleUpon. Tags: Social Media Twitter Social Networking. A Proposal. Tweet This!

Badge 244

Badge Twitter Proposal Brands 244

Buzz Marketing for Technology

MARCH 11, 2010

One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. Share it on StumbleUpon. Tweet This!

B2B 206

B2B Social Media Radian6 Tweetdeck 206

Adam Cohen

NOVEMBER 1, 2010

When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. Email between friends and family has a broad range of what’s “socially acceptable,&# but over time people at least develop a sense of when people will reply and why.

Facebook 240

Facebook Instant Messaging SMS Posterous 240

Myrland Marketing

APRIL 6, 2010

Home About Services Social Media Speaking-Training LMA Contact Subscribe Myrland Marketing Minutes Strategic Social Media: Making Social Media Make Sense THE BEST SOCIAL NETWORK FOR LAWYERS, OR ANYONE, IS… by Nancy Myrland on April 6, 2010 An interesting question was posed on a legal marketing forum of which I am a member.

Social Networking 90

Social Networking Tweetdeck Forums Questions 90

SocMed Sean

JANUARY 8, 2012

As a result, agencies and marketing professionals are being asked more frequently by executives how they can “use social” or get social” by engaging in the social space. 60% of those going online have visited a social network, with half going back everyday according to Facebook.

Social Media 235

Social Media Marketing Social Networking Nielsen 235

SocMed Sean

DECEMBER 21, 2011

I recently participate in an Twitter chat where the conversation turned to whether or not it’s a good idea to automate social media activities. Share it on StumbleUpon. Share this on LinkedIn Share this on Tumblr Share this on del.icio.us Email this to a friend? Share this on Reddit Stumble upon something good?

Paper.li 278

Paper.li Social Media Tweetdeck Foursquare 278

Twist Image

NOVEMBER 25, 2012

If that weren't enough, he is also an angel investor and advisor for companies like Facebook , Twitter , StumbleUpon , Evernote , Uber and many others. Enjoy the conversation. online social network. social media. stumbleupon. online social network. social media. stumbleupon.

StumbleUpon 96

StumbleUpon Retail Social Networking Blogger 96

Buzz Marketing for Technology

NOVEMBER 17, 2010

Share it on StumbleUpon. Related posts: Social Customer Support: AT&T is doing it Right! 3 More ROIs in Social Media – Conversations Leads and Advocates If you follow me you know I talk a lot. Share this on del.icio.us. Stumble upon something good? Share this on Reddit. Share this on FriendFeed. Tweet This Post.

Brands 243

Brands Reputation ROI Case Study 243

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there.

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

NOVEMBER 24, 2010

If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess? Tweet This!

Brands 227

Brands Content Microsoft StumbleUpon 227

Buzz Marketing for Technology

APRIL 6, 2010

Element #1 – Advertising – like most lead nurturing platforms today they allow tracking of your ad spend online – specifically spend on Google AdWords and the conversions from online banners (CPC and CPM spend). Share it on StumbleUpon. Tweet This! Share this on Facebook. Share this on Linkedin. Share this on del.icio.us.

Platform 224

Platform Facebook CPM CPC 224

Buzz Marketing for Technology

MARCH 4, 2010

The point here for B2C and B2B Marketers is that as Facebook makes their platform rich in interaction and captures more users and hence more conversations about your brand – you will need to be there and engage with their user base. Share it on StumbleUpon. Did I forget to mention all of this is FREE! Tweet This!

System 219

System B2B Facebook Marketing 219

Saying It Social

JUNE 3, 2010

KnowEm also offers paid plans, from just signing up and registering you at 150 sites, to a full-featured plan which also fills in all profile details, complete with pictures, at 100 to 300 different networking sites. namechk : Covering 72 major social networking sites, namechk is simple, fast, and easy to use.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Buzz Marketing for Technology

MARCH 18, 2010

In the last post we covered how to create a Social Media Lead Flow. And once you have identified the conversations where you think a sales opportunity may be occurring you need to feed that into your listening platform so you can flag those opportunities when they come in. Share it on StumbleUpon. Tweet This!

B2B 225

B2B Platform Social Media Marketing 225

Buzz Marketing for Technology

MARCH 9, 2010

Social Media done right should help you amplify what you already do as well as listen and engage in those conversations about your brand that you want to take part in. Share it on StumbleUpon. A healthy piece of my SMBR is devoted to listening which will be the topic of the next blog post. Tweet This! Share this on Facebook.

B2B 198

B2B Social Media Marketing Survey 198

SocMed Sean

DECEMBER 6, 2011

Whether you contribute to the conversation. Share it on StumbleUpon. I don’t care whether you #followback. And I sure as heck don’t care what your Klout score is. What I do care about is whether you provide valuable content. Whether you are interesting. Whether you’re fun. Whether you’re friendly.

Twitter 247

Twitter Klout Tumblr StumbleUpon 247

Saying It Social

JUNE 16, 2010

These can serve as personable conversation starters and help you identify ways that your products or services can meet that person’s needs. One-on-one time together can help solidify a relationship and inspire candid conversation. This is an easy, unimposing way to stay within reach of someone.

Eventful 114

Eventful StumbleUpon Digg Reddit 114

Saying It Social

MARCH 22, 2010

So have fun with your social media networking, keep it lighthearted and entertaining, and you will be able to expand your reach and influence. Where you might think this is a ‘private conversation, it is just the opposite. A love-hate relationship this social media revolution! link] [link] [.]

Sites 132

Sites Activities Social Media StumbleUpon 132

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? page views SEO ROI — 1.2

Social Media 100

Social Media StumbleUpon SEO ROI 100

Webbiquity SMM

JANUARY 24, 2011

Supplement your email list with your contacts’ social network info? Find out if the username or vanity URL you want is still available across dozens of social sites? Display a feed of brand-related comments from a variety of social networks on your website? Promote events through social media?

Tools 206

Tools Social Media Lithium Sysomos 206

Saying It Social

FEBRUARY 17, 2010

One of the most powerful benefits of social media marketing is the ability for the company and the consumer to be able to engage in a TWO-WAY conversation in real-time. You have the opportunity to actually hear what your prospects want/need – do not let this precious gift given to you by social networks go wasted!

Social Media 132

Social Media Marketing StumbleUpon Digg 132

Kikolani

NOVEMBER 12, 2010

Social Media / Social Networking. Why social media is a better investment than SEO – eight reasons bloggers should focus on social networking. How to get the most from a small business social media presence – 12 tips from the experts. Want to lead corporate social strategy ?

Mashup 141

Mashup Discount Resources Facebook 141

The Marketing Blog

MARCH 8, 2010

of tweets, tweet type, conversation type. I write about Social Media and how it is being used as a conversational channel by individuals and organizations. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no.

Study 180

Study Company Web 2.0 Twitter 180

Webbiquity SMM

OCTOBER 13, 2010

The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. blogs, microblogging sites, social networks, etc.).

SM2 202

SM2 Vocus Alterian Radian6 202

The Marketing Blog

MARCH 2, 2010

02 am Facebook vs Twitter (A Comparison) Jump to Comments With over 40,000 tweets per minute and new-user registration growth rate of 1500%, you would expect Twitter to give a close fight to the social networking giant Facebook. So it would also be good to have some kind of stats on conversions from the mentions from either network.

Comparison 222

Comparison Twitter Web 2.0 Facebook 222

Saying It Social

MAY 1, 2010

Fortunately, with a little strategic planning and implementation of some very helpful tools, you can accomplish your social networking/social media marketing tasks for the day in a very short amount of time. Blogs lend so many benefits to a social media marketing program that they really can’t be overlooked. Keep it up!

How To 132

How To Google Reader Social Networking Ping.fm 132

Webbiquity SMM

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 192

Social Media Committee Press Release Posterous 192

Techipedia: Tamar Weinberg

MAY 18, 2010

Establishing a social media strategy will help you see where potential customers are hanging out. You can search for related groups and Fan Pages through Facebook, start accounts on social bookmarking sites such as Digg or StumbleUpon, and check on who is linking to your site to find out who’s interested.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

APRIL 20, 2010

In the social media sphere, the aces of social media can tap into their “Flow” at will (without chemical assistance) to either begin a conversation or continue one that’s already started, making them both attractive to others and an effective representative of themselves / their business. Be genuine.

Social Media 208

Social Media Chemicals Wikipedia MySpace 208

Saying It Social

AUGUST 27, 2010

If your ultimate goal is increased sales, you’ll want to track leads since more often than not the actual lead to sale conversion will take place offline and is not necessarily dependent upon your online marketing efforts, therefore your online marketing efforts could be considered successful when the extra leads begin trickling in.

Metrics 120

Metrics StumbleUpon Digg Reddit 120

The Marketing Blog

DECEMBER 10, 2009

Conversations December 10, 2009.10:35 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. I write about Social Media and how it is being used as a conversational channel by individuals and organizations.

Social Media 138

Social Media Web 2.0 Startup Case Study 138

The Marketing Blog

FEBRUARY 4, 2010

Conversations Facebook will surge ahead in India February 4, 2010.8:53 53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium !

Social Media 138

Social Media Web 2.0 Startup Flickr 138

Buzz Marketing for Technology

NOVEMBER 3, 2009

Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. Conversations that are happening about their brand, conversations that are happening about their competition, and of course conversations that revolve around Customer Support! Share it on StumbleUpon.

Tips 100

Tips StumbleUpon Digg Reddit 100

SocialFish

JANUARY 8, 2011

You can evaluate answers based on who wrote them; but you can’t ignore questions based on not knowing the author (or conversely, follow the same people all the time. This echo chamber is becoming a huge issue in the social media space).). It’s about subject matter expertise. You follow specific topics in your niche.

Radian6 276

Radian6 Engineering Questions Foursquare 276