Sprout Social

MAY 18, 2020

People are anxious to return to their normal lives and conversations around when the lockdowns will end are gaining traction on social. Now, they find themselves having to reevaluate and readjust once more as consumer behaviors and conversations evolve. Around the same time, the conversation around testing kits and vaccines shifted.

Conversation 107

Conversation Retail Sentiment Education 107

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

Conversation 99

Conversation Strategy Social Media Marketing 99

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Track social sentiment in real time.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Sprout Social

JANUARY 9, 2024

These insights help cross-functional teams, such as marketing and sales, product research, human resources and PR, perform their jobs more effectively and efficiently. You get a complete picture of what’s top-of-mind in social conversations and uncover common themes and topics regarding your brand, products and service.

Analytics 113

Analytics Sentiment Analysis Patterns 113

Pam Moore

APRIL 2, 2024

Content Creation and Optimization: AI-driven tools assist marketers in creating and optimizing content that resonates with their target audience, driving engagement and conversions. Subscribe here-> Mind and Machine The series will include webinars, podcasts, free resources, events, special guests and more! Don't wait!

Strategy 78

Strategy Marketing Analysis ROI 78

Sprout Social

OCTOBER 19, 2023

Thus, cutting through the noise of thousands of social conversations in seconds to give you data that matters to your brand. And 54% of marketers plan to use them at scale in 2024 for social customer care, along with other resources like FAQs and customer forums, per the 2023 Index. Another key area is influencer marketing.

Strategy 128

Strategy Sentiment Marketing Analysis 128

BeingOptimist

MAY 17, 2023

Improved Efficiency and Productivity AI-powered auto-dialers streamline the calling process, enabling sales teams to optimize their time and resources. By incorporating AI into automatic phone dialing campaigns, businesses can simplify the calling process and maximize the utilization of their time and resources.

Campaign 75

Campaign Sentiment Privacy Analysis 75

The Realtime Report

APRIL 16, 2024

Companies can enhance their content creation process and maintain the integrity and quality of their content by striking a balance when human writers use AI as a resource to support their work.” “AI shouldn’t replace human writers, but it can be a valuable tool,” says Karla Jo Helms, Anti-PR® Chief Strategist of JOTO PR Disruptors.

Google 91

Google Aggregator Authentication Collaboration 91

Oktopost

MARCH 7, 2022

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. Social listening analyzes the data regarding who published the post, what their intent and sentiment was, and the overall climate of it. Why Social Listening is Important. Engaging Customers. Avoiding Social Media Crises.

B2B 155

B2B Sentiment Analysis Reputation 155

Oktopost

NOVEMBER 16, 2023

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. Additionally, monitor keywords, hashtags, and sentiment analysis to understand how your audience perceives your brand. It’s not just about networking anymore.

Analysis 69

Analysis Data Sentiment Metrics 69

Sprout Social

JUNE 26, 2023

AI customer experience is the use of AI technologies like natural language processing (NLP), text analysis and sentiment analysis to delight customers wherever and however they interact with your brand. In this manner, sentiment analysis can identify factors affecting your brand image, customer retention rate or brand loyalty.

Sentiment 103

Sentiment Analysis Patterns Price 103

Convince & Convert

MARCH 7, 2024

You can increase engagement, conversion rates, and overall satisfaction by delivering relevant content and recommendations to each prospect or customer, driving business growth. This allows you to prioritize and focus your sales efforts on prospects most likely to convert, optimizing resource allocation and increasing conversion rates.

Research 140

Research Strategy Influencer Survey 140

Convince & Convert

MARCH 28, 2024

You will need to create an ongoing process to monitor your customers’ sentiments and needs regularly, and stay on top of trends and specific changes that appear. Putting Voice of Customer Data into Action The value of the data you collect is what you do with it to improve customer growth results.

Data 142

Data Repository Team Process 142

Oktopost

FEBRUARY 26, 2024

As a result, B2B marketers require insights that reflect the entirety of their buyer’s journey, spanning from initial engagement to conversion. In contrast, B2C social media management platforms commonly prioritize metrics emphasizing consumer engagement and brand sentiment.

B2B 62

B2B Metrics Social Media Social Media Management 62

Oktopost

OCTOBER 5, 2022

But it’s not enough to base your conversations on your audience’s website and email activity only – what about social media? Getting social right so your sales teams can use social engagement data to personalize their conversations with their prospects. Resources mentioned: In any B2B sales cycle, knowledge equals power.

Data 118

Data Engagement Hubspot B2B 118

Sprout Social

FEBRUARY 15, 2024

It shows that your audience is actively engaging in a conversation about your brand. Comments and replies Similar to reviews and mentions, comments and replies show that your target audience wants to engage in a conversation about you. They are passionate about what you do and want to tell people about it. How do you compare?

Engagement 105

Engagement Tips Loyalty Metrics 105

Sprout Social

OCTOBER 15, 2020

You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Understanding sentiment. Brand monitoring can help you better understand the overall sentiment that people have towards your brand. Name variations.

Brand Monitoring 141

Brand Monitoring Brands Sentiment Reputation 141

Sprout Social

JANUARY 11, 2024

This includes sentiment analysis, unsatisfactory responses and your top reps. For example, Zoho’s Zia AI assistant handles responses by identifying self-service resources that are helpful (and keeping track of the resources that aren’t ). The platform also offers sentiment analysis, ticket tagging and automated prioritization.

Software 85

Software Tools Knowledge Base Hubspot 85

Sprout Social

AUGUST 9, 2023

Executives need contextualized social media metrics like sentiment analysis, customer satisfaction and competitor benchmarks to make informed decisions. Social listening enables you to analyze these customer conversations at scale, uncovering emerging trends in time to change or capitalize on them. This is what happened at Hudl.

Social Media 78

Social Media Sentiment Metrics Data 78

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Offer support: Provide your team with the resources and support they need to succeed in their new roles and embrace the changes.

Team 148

Team Marketing ROI Training 148

Pam Moore

MAY 19, 2023

Social media monitoring and sentiment analysis: AI can help you analyze social media conversations and sentiment to provide insights into customer opinions, preferences, and brand perception. Offer support: Provide your team with the resources and support they need to succeed in their new roles and embrace the changes.

Team 147

Team Marketing ROI Training 147

Social Media Strategies Summit

SEPTEMBER 22, 2023

Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time. That means monitoring social media conversations where people discuss your brand and products without @-ing you. Monitor for phrases like “{your brand/product} + worst.”

Strategy 130

Strategy FAQ Guidelines Policies 130

Keyhole.co

FEBRUARY 23, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Oktopost

AUGUST 10, 2023

That means if you’re not using it as a resource to nurture, engage, and foster relationships with potential buyers, you’re missing out on a golden opportunity to drive more revenue. Jump to Section Get to Know Your Audience Social Listening Sentiment Analysis Community Management Social Analytics Proven Strategies.

Social Media 62

Social Media B2B Sentiment How To 62

Keyhole.co

FEBRUARY 29, 2024

Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value. Brand awareness: Track mentions, sentiment analysis , and reach. Likes are great, but conversions are the ultimate win. So, never stop learning.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Sprout Social

JANUARY 18, 2022

These conversations are more than online chit-chat. With social listening , you can distill those unfiltered conversations into actionable insights that can inform your communications goals. Social listening for brand sentiment. The conversation spread from Reddit to Twitter, YouTube and beyond.

Skills 128

Skills Sentiment Team Press Release 128

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. Understand your team needs When creating your marketing budget, carefully evaluate team needs, skills and the required resources necessary to achieve your marketing goals.

Marketing 130

Marketing How To Sample Samples 130

Oktopost

APRIL 9, 2024

Monitoring B2B social media metrics such as likes, shares, and mentions can help determine whether your efforts are succeeding at spreading awareness, engaging audiences, and eliciting positive sentiments. The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics.

B2B 62

B2B Marketing ROI Hubspot 62

Keyhole.co

NOVEMBER 17, 2023

But if the conversations have a negative spin, your reputation will suffer, and you can expect to lose some existing and future customers. Social listening allows you to stay abreast of every conversation involving your brand across different social networks.

Examples 59

Examples Brands Sentiment Reputation 59

Keyhole.co

NOVEMBER 7, 2023

Understand your audience Knowing who you’re interacting with lets you craft tweets that spark conversations and foster a thriving social community. Thus, they are more likely to spark social conversations around creatine benefits for workout routines. This tells you about popular conversations and helps you gauge audience response.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

JANUARY 3, 2022

By proactively seeking to understand your customers’ pain points, your team will be better positioned to craft nuanced blog articles, investor decks, help center content and other resources that provide specific, relevant value to people at different stages of the customer journey. by product line, sentiment, question type, etc.).

Data 140

Data Social Media Sentiment Team 140

Koka Sexton

JANUARY 5, 2023

By utilizing this data, you can develop campaigns that will yield the highest results and ensure that your time and resources are used efficiently and effectively. These include cost-per-lead, lead to opportunity conversion rate, and customer lifetime value. Conversion Rate. Best practices maximize marketing ROI.

Metrics 140

Metrics B2B ROI Advertising 140

Sprout Social

JANUARY 10, 2024

For example, social listening tools powered by conversational analytics help brands monitor hashtags and feedback to quickly identify negative comments and respond. Training and team enablement Set your customer service team up for success by providing them with training and resources to do their best work.

Reputation 104

Reputation System Brands Knowledge Base 104

Janet Fouts

SEPTEMBER 16, 2019

Rather than making decisions based on parsing the big data, we can listen in on conversations about our product, our competitors’ products, and the needs of the consumer. Gathering information this way is slower, and requires a level of engagement that most brands eschew because it takes a lot of resources to do it well.

Strategy 111

Strategy Focus Group Sentiment Survey 111

Sprout Social

FEBRUARY 26, 2024

Each of these brands deliver A+ customer care , which translates to increased awareness, brand loyalty, positive sentiment and revenue. According to Sprout Social Listening data from January 13 to February 12, 2024, PNC Bank has a 64% positive sentiment rate, which is 8% and 12% higher than its two biggest competitors.

Report 65

Report Atlassian Brands Sentiment 65

Harp Interactive

MARCH 31, 2010

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

Analytics 350

Analytics Social Media Trendrr Digg 350

Sprout Social

SEPTEMBER 23, 2021

People from Texas and beyond turned to the platform to share resources, raise funds and rally around the community as they endured the worst of the storm. Sprout Social’s Listening tool enables users to turn the rich, always-on conversation on Twitter into powerful data and insights,” said Lauren Jenkins, Senior Program Manager at Twitter.

Project 110

Project Analysis Hashtag Sentiment 110