Social Media Strategies Summit

APRIL 15, 2021

Maybe it is an ongoing process and an infinite loop. In this section, you will learn the step-by-step process of how to create a brand community. Follow this process to create a successful community of loyal customers for your brand. Maintaining your brand community and engaging its members is an ongoing process.

Process 161

Process Communities Brands How To 161

Keyhole.co

SEPTEMBER 20, 2023

So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. To help you in this journey, here’s our detailed guide to building a strong online reputation and maintaining it with strategic efforts.

Reputation 59

Reputation Brands Construction How To 59

Pixlee

MARCH 11, 2021

When it comes to online brand reputation, any marketer can confirm that they’ve had their share of negative reviews for their brand. But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management.

Reputation 96

Reputation Strategy Brands Review 96

Sprout Social

AUGUST 22, 2023

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

Analytics 86

Analytics Conversation Brands Sentiment 86

Keyhole.co

MARCH 30, 2023

So the bigger question is how to dig those out quickly and improve your online reputation at stake. Manage your online reputation with Keyhole Why is brand monitoring important for you? Brand reputation management: Brand monitoring helps companies to maintain a positive reputation. What is brand monitoring?

Brand Monitoring 52

Brand Monitoring Reputation Brands Sentiment 52

Sprout Social

MAY 7, 2024

TikTok monitoring is the process of tracking and responding to social engagements to understand target audiences and protect your brand reputation. To see all the conversations about their business on TikTok, many brands use social media monitoring tools. It enables users to get an analysis of social conversations and mentions.

Tools 102

Tools Strategy Brands Sentiment 102

Oktopost

SEPTEMBER 24, 2019

“I don’t give a damn about my bad reputation,” Joan Jett once sang. In a world where markets, technology, and the news cycle moves faster than ever, your corporate reputation may be the most valuable intangible asset you have. Corporate reputation matters to all stakeholders: investors, employees, customers, and the industry at large.

Reputation 84

Reputation Press Release Airlines Construction 84

Sprout Social

NOVEMBER 9, 2016

However, without some form of social media reputation management, how do you even know what people are saying? Social Media Reputation Management Needs Monitoring Tools. Sprout is a great tool to track misspellings of your brands name, mentions without being tagged and conversations about important keywords within your industry.

Reputation 100

Reputation Social Media Sentiment Review 100

Sprout Social

FEBRUARY 19, 2024

This combination enriches regular automation by embedding AI capabilities, like the ability to learn and adapt from previous tasks, into the process. Intelligent automation is the blending of AI with robotic process automation (RPA) and is often used synonymously with AI automation. What is intelligent automation (IA)?

Strategy 103

Strategy Sentiment Patterns Marketing 103

The Realtime Report

APRIL 16, 2024

Companies can enhance their content creation process and maintain the integrity and quality of their content by striking a balance when human writers use AI as a resource to support their work.” She advises that companies attempting to circumvent these standards risk penalties and significant damage to their reputation and credibility.

Google 91

Google Aggregator Authentication Collaboration 91

Sprout Social

JANUARY 11, 2024

Why you should measure brand awareness Brand awareness is a make-or-break factor in a customer’s decision-making process. In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter?

Brands 108

Brands How To Sentiment Metrics 108

Hootsuite

APRIL 25, 2024

Stay updated on relevant online conversations, track competitors’ activities, and monitor brand mentions. Reputation management. You’ll glean valuable insights and be privy to important conversations. It also suits larger corporations that are interested in brand reputation and management. Trend-tracking.

Curation 88

Curation Social Media Management Tools Social Media 88

Keyhole.co

FEBRUARY 20, 2024

By analyzing conversations, comments, and hashtags, brands gain valuable insights into customer preferences, feedback, and the competitive landscape. Trendspotting made easy Instagram is a trendsetter platform, and social listening allows you to stay updated on the latest trends, hashtags, and conversations within your industry.

Instagram 52

Instagram Sentiment Reputation Hashtag 52

Sprout Social

MAY 9, 2023

AI technologies like natural language processing (NLP), machine learning (ML), sentiment analysis and others guide decision-making, so you stay ahead of competitors and are prepared for the challenges of a dynamic marketplace. This leads to stronger connections and loyalty that stimulate your sales.

Sentiment 130

Sentiment Marketing Analysis Loyalty 130

Oktopost

JANUARY 10, 2022

With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology. Meet Jennifer Gutman. Jennifer Gutman is Oktopost’s Director of Social Strategy.

Social Media 158

Social Media B2B Social Media Management Hosting 158

Jon Loomer

MAY 10, 2023

It’s also going to be easier for an established brand with a positive reputation to get good results compared to a completely new startup in a crowded industry. Do you have access to the audiences, custom conversions, pixels, pages, Instagram accounts, and assets that you’ll need? How is the Business Manager set up?

Startup 191

Startup API Issues Industry 191

Sprout Social

JANUARY 29, 2024

Your business’s online reputation may be digital, but that won’t stop it from making a serious impact IRL. A strong reputation management strategy can attract new customers and deepen existing relationships. Use this article to learn how to establish a comprehensive online reputation management strategy.

Reputation 117

Reputation Review Sentiment Software 117

Sprout Social

OCTOBER 31, 2023

Building brand reputation and loyalty is the top business priority for leaders in the current economic climate, according to the 2023 State of Social Media report. He explains ROI is often confined to bottom-funnel metrics like downloads or conversions, but influencer marketing drives returns across the customer journey.

ROI 104

ROI Influencer Marketing Survey 104

Jon Loomer

DECEMBER 13, 2021

BRAND REPUTATION: Is it a new business or an established one? If established, do they have a positive reputation or a negative one? And if the brand has a bad reputation, that will immediately work against you and potential results. What About the Conversions API? It’s a process.

Advertising 197

Advertising Facebook API Reputation 197

Oktopost

NOVEMBER 6, 2023

With social selling , sales teams can harness the potential of social platforms to reach and exceed their sales quotas by leveraging relationships, engaging prospects, and tapping into a broader audience for increased conversions. But the returns will pay off when you see your conversion rates increase significantly.

B2B 86

B2B Team Conversation Education 86

Sprout Social

OCTOBER 15, 2020

Brand monitoring is the process of tracking different channels to identify where your brand is mentioned. You might not agree with some of the conversations you see around your brand, but this gives you an understanding of the general sentiment around your brand and products. Reputation and crisis management. Name variations.

Brand Monitoring 140

Brand Monitoring Brands Sentiment Reputation 140

Sprout Social

JANUARY 9, 2024

AI analytics is the process of extracting useful information from big data using advanced machine learning (ML) and AI tasks like natural language processing (NLP). AI analytics depends on four critical AI sub-tasks to provide insights—machine learning, natural language processing, neural networks (NNs) and deep learning (DL).

Analytics 112

Analytics Sentiment Analysis Patterns 112

Sherrilynne Starkie

APRIL 5, 2018

Understanding and managing an ever-expanding set of digital channels can be a 24/7 process. Another company was failing at getting earned media coverage, despite using reputable newswire services to distribute its news releases. Soon productive online conversation about important issues was taking place. Keeping up is not easy.

Social Media 329

Social Media Consultant Resources Curation 329

Keyhole.co

FEBRUARY 13, 2024

Brand reputation management As a brand, you can’t make everyone happy. However, keeping track of positive and negative comments around your business is essential to mitigate potential reputation crises. Identify keywords to track conversations better. Increase lead generation: Track trending topics, keywords, and hashtags.

Twitter 59

Twitter Sentiment Microblogging Hashtag 59

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

MAY 16, 2023

In fact, building brand reputation and loyalty is the #1 priority in the current economic environment. Thanks to a combination of opportunity and necessity, social media has become the go-to channel for establishing and building a brand reputation. These are more than just process refinements.

Social Media 108

Social Media Loyalty Reputation Data 108

Dave Fleet

JANUARY 26, 2021

We are also encouraging marketers to evolve their scorecards to include longer term tangible business outcomes and reputational metrics to measure how effective campaigns are in driving trust with consumers. As a result, companies need to be prepared to shift and approach this with a reputational – not just regulatory – focus.

Privacy 195

Privacy Marketing Data Reputation 195

Sprout Social

JUNE 7, 2023

Social listening involves analyzing conversations on social media and review platforms related to your brand and industry, which you can use to make better decisions. Sprout’s social listening tool analyzes hashtags and keywords, and captures trends from conversations across social networks like Twitter, Instagram and Reddit.

Brands 112

Brands Sentiment How To Analysis 112

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Social media should be part of healthcare organizations’ strategy.

Social Media 103

Social Media Privacy Insurance Guidelines 103

Jon Loomer

MAY 24, 2023

They streamline the process of setting up your campaign. Performance is largely based on reputation at this point — especially for me since I’m just now getting first-hand experience with it. Conversion Location Select either “Website and App” or “Website.”

Campaign 175

Campaign URL Advertising Analytics 175

Jon Loomer

MAY 31, 2023

Very few even have a reliable and stable reputation to know what we’re actually getting. This process also provided motivation to update my Ads FAQ and Glossary (or at least start) since those sections were getting outdated. I’m able to see a history of all conversations that are ongoing with the bot.

Training 186

Training Content URL FAQ 186

Oktopost

JANUARY 25, 2024

Through employee advocacy, your employees can post content related to various business objectives, such as the sales funnel, marketing funnel, recruiting process, or even an investor funnel. Brand relationships evolve through three key reputational components: awareness, perception, and preference.

B2B 70

B2B Social Media Strategy Reputation 70

Sprout Social

SEPTEMBER 14, 2023

And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media “C’s”: content, conversation and creators. We tried to reframe the conversation around beauty, offering our platform to the people using our products to tell their stories, rather than having it come from the brand.

Strategy 122

Strategy Brands Content UGC 122

Sprout Social

NOVEMBER 8, 2023

By capturing the emotional undertones in customer feedback and conversations, businesses can gauge satisfaction levels with greater accuracy. By doing so, they prevent early negative reviews from damaging the game’s reputation. Brand reputation : On social media, every like, comment or post shapes your brand’s public perception.

Sentiment 109

Sentiment How To Analysis Review 109

Sprout Social

AUGUST 28, 2023

Sprout enables you to harness the power of your social conversations by surfacing business-critical information at the speed of social. Its AI and automation power the processing of 50,000+ messages a second in Listening and 600M+ messages per day. Reputation management. Social media scheduling. Customer service.

Team 88

Team Tools Marketing Hubspot 88

Postcron

JANUARY 10, 2020

The importance of reviews to a brand’s online reputation cannot be understated. Emails make the review collection process outbound. So, rather than waiting for a review, you get to initiate the conversation and proactively ask your customers to leave you a review. . Personalization Is the Key. Make it Easy (and Tempting!)

Review 123

Review Apparel Reputation Survey 123

Oktopost

NOVEMBER 16, 2023

Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges. This process involves filtering out irrelevant data, fixing inconsistencies, and structuring the data.

Analysis 70

Analysis Data Sentiment Metrics 70