Convince & Convert

FEBRUARY 3, 2016

The other day, my co-worker Phil Renaud and I were in an animated conversation when I noticed we had matching wristbands. If you are a fellow “Fitbitter,” you’ll understand why the conversation quickly turned to “OMG, let’s compare sleep patterns.” Concentrate on how tracking your fitness will help you reach you goals.

Content 60

Content How To Marketing Case Study 60

Convince & Convert

JANUARY 13, 2011

The obvious potential here is talent recruiting, in both finding potential employees and examining their online social graphs. They can see how connected and networked those people are online and how they make use of the available social channels. 6 Critically Undervalued Social Media Success Metrics.

Company 140

Company Conversation Radian6 Social Graph 140

Proactive Report

DECEMBER 9, 2014

It would appear that two thirds of businesses are still “flying by the seat of their pants” when it comes to social media. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Map the brand’s social graph.

Template 111

Template Templates Social Media Strategy 111

Laurel Papworth

JULY 5, 2017

Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph? Has boosted posts or done basic Self Serve Ads in Ads Manager but would like to know more about Pixel retargeting or Power Editor.

Course 45

Course Facebook Social Graph Hashtag 45

Proactive Report

MAY 8, 2017

So about two-thirds of businesses are still “flying by the seat of their pants” when it comes to content and social media. No wonder then that there is so much discussion about how to measure results and reluctance on the part of the CFO to fund programs that have no strategy or defined metrics. Map the brand’s social graph.

Template 56

Template Templates Social Media Strategy 56

Techipedia: Tamar Weinberg

DECEMBER 5, 2012

However I’ve spotted a disturbing trend amongst many marketers who utilize social media; they don’t know how to track it properly! So in this post, I’ll show you how I track my social media campaigns and more importantly, how to prove to clients that it’s worth pursuing. Tracking Social the Proper Way.

Social Media 260

Social Media Analytics URL Campaign 260

Proactive Report

JULY 26, 2013

Now almost every PR agency claims that they are up to speed and able to deliver digital PR and social media. Map the brand’s social graph and digital footprint. Perform a digital and social media audit. Listen to the online conversations about the brand and the industry of a client.

Social Graph 58

Social Graph Syndication Skills ROI 58

Proactive Report

DECEMBER 15, 2010

But the result will be a new kind of conversation. And it will be the most exciting conversation business has ever engaged in.”. You have to learn from the conversations and respond appropriately, based on what you learned. Data mining and analyzing social graphs is a new skill for PR, but it is one we absolutely have to master.

Social Graph 99

Social Graph Skills Flickr Data 99

Proactive Report

MARCH 30, 2013

It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. The techniques include SEO, content development, social media, online newsrooms, websites, blogs and online media coverage. Digital PR is no different.

Netvibes 79

Netvibes Reputation Social Graph Skills 79

Proactive Report

NOVEMBER 12, 2011

For several years now we’ve been told that at the very least we have to listen to the online conversations. The number of social media monitoring tools has exploded and at last count there were over 200 on the market. Map your brand’s social graph. Find the influencers in each node of the graph.

Trends 103

Trends Social Media Social Graph Analysis 103

Twist Image

SEPTEMBER 2, 2011

If you dig deep into the dynamics of relationships, conversations and engagement on Twitter , you'll quickly discover two camps: Those who will follow back anybody and everybody. The challenge for individuals (both celebrities and everyday people like you and I) is in figuring out how to make these bigger dynamics work most effectively.

Tweetdeck 108

Tweetdeck Brands Social Graph HootSuite 108

Proactive Report

APRIL 20, 2013

It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. The techniques include SEO, content development, social media, online newsrooms, websites, blogs and online media coverage. Digital PR is no different.

Netvibes 58

Netvibes Reputation Social Graph Skills 58

Proactive Report

JUNE 4, 2014

Over the past few years there has been a lot of discussion about how to measure digital content and social media activity. Most of the focus has been on measuring after you have put out content online and in social media. However, many businesses miss the value of gathering social intelligence.

Social Graph 49

Social Graph Survey Research Social Media 49

Laurel Papworth

JANUARY 23, 2017

Facebook Optimisation (FBO) Developing Content that works with the Facebook Algorithm (FBO) ensuring it is seen and engaged with by Preferred Audience, Lookalike Audience and target Social Graph? If you have done my Social Media Marketing Campaign course at the University of Sydney, this is the more advanced, handson version.

Course 40

Course Facebook Social Graph URL 40

Kikolani

MARCH 23, 2012

How To Connect with These 6 Influential Bloggers – While everyone is different, bloggers in the same niche have similar end goals. This post features 6 types of bloggers worth getting to know and how to build a relationship with each. Find out how to get more subscribers here! Blogging / Writing. Here it is!

Mashup 113

Mashup Resources SEO Remix 113

Twist Image

JANUARY 17, 2012

While it may still be possible to optimize your way to the top of Google's search results, the social layer is where all credibility and interest resides for the consumer. Beyond that, it would also be wise to start sharing things in Google+ (Blog posts, interesting links, ideas, conversations, etc.). online social networking.

Picasa 102

Picasa Google Facebook Social Graph 102

Proactive Report

APRIL 20, 2013

It’s about building that presence online, understanding the digital landscape you operate in and developing strong relationships with all the players in your social graph. The techniques include SEO, content development, social media, online newsrooms, websites, blogs and online media coverage. Digital PR is no different.

Netvibes 40

Netvibes Reputation Social Graph Skills 40

Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. Mapping the social graph. Monitoring online conversations. Here’s what you need to know: How to set a measurable goal.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. Mapping the social graph. Monitoring online conversations. Here’s what you need to know: How to set a measurable goal.

Klout 40

Klout Social Graph Influencer Training 40

Proactive Report

DECEMBER 24, 2015

Learning how to devise and implement a strategy in a logical sequence makes this new discipline much easier. However, you have to learn how to use the tools and the technology. Mapping the social graph. Monitoring online conversations. Here’s what you need to know: How to set a measurable goal.

Klout 40

Klout Social Graph Influencer Training 40

Koka Sexton

MARCH 19, 2012

If your sales people are not actively listening to their territory for questions and conversations about their industry they are missing opportunities. The hardest part is on how to build the foundation and culture around this. Building a social business.

Press Release 96

Press Release Skills Yammer Social Networking 96

Proactive Report

NOVEMBER 10, 2012

Social Audit. A social audit maps your brand’s complete social graph – both internal and external. Delving into the conversations that are taking place online about your brand and your industry is a new way of getting real intel from all stakeholders without a biased setting.

Mobile 111

Mobile Reputation Social Graph Skills 111

Social Media Strategery

MARCH 3, 2011

the Schools App allows you to create a private, branded social network for your students within Facebook that will engage them in ways that Pages and Groups can’t. So, limiting the conversation to leadership and admissions is the best way to approach it. Learn how the Schools App works. Created by Inigral Inc. ,

Education 130

Education Class Groups Groups 130

Convince & Convert

NOVEMBER 1, 2011

And to counter that law, this was a few years ago, I had come up with my own theory, and that theory was something that I called Social Graph Theory. That every year, you would double the size of your social graph, depending on what you were sharing. We embraced this technology and wired ourselves for distraction.

Klout 121

Klout Social Capital Influencer Social Graph 121

Kikolani

MARCH 11, 2013

Followerwonk – Analyze your followers, discover deep insights about your social graph, target influences, search Twitter bios, connect with interesting people, and so much more. Search for conversations about your brand, your competitors or relevant industry terms to find fresh mentions and links. First, plan.

SEO 167

SEO Tools Analysis CPC 167

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. million followers on Twitter? link] Melissa May More than 80% of impressions are created by just 16% of the U.S.

Social Media 147

Social Media Strategy Influencer Social CRM 147

Convince & Convert

FEBRUARY 10, 2010

. “We want to give SMB a complete tool to allow them to move the needle on the 20% of social media that matters.&# If you take Flowtown for a spin (they have a free trial), will you please tell us all how it goes in the comments? Just a thought. link] ethan Hi Josh, Great feedback will share with the team.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Bare Feet Studios

JUNE 9, 2010

We saw the intrinsic value of this real-time, widely distributed conversation and we wanted them to grow into a stable, successful business. Further, if Twitter were a leader they would look for ways to enhance the conversation rather than blast advertising. Maybe an enhanced “business&# version of Twitter will become available.

Upcoming 57

Upcoming Conference Social Graph Flickr 57

Bare Feet Studios

OCTOBER 10, 2008

Uptown Uncorked : Bringing People and Business Together with New Media Digital Voodoo : Digital Voodoo is a social media strategy and intelligence firm with expertise in marketing, advertising, and operations. Recipe 31 : Recipe 31 creates customers through conversations. Janet Fouts : Social Media Coach!

Social Media 40

Social Media Construction Consultant Upcoming 40

Convince & Convert

FEBRUARY 5, 2015

In addition, the Hawks used Insightpool to take a deeper look into how they targeted by identifying who the right prospects are and how to connect and engage with them. The success for the campaign was due to specific targeting of the right people as well as engaging them a conversation in an organic and genuine way.

Marketing 60

Marketing Social Graph Influencer Eventful 60

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J. ~joe Social media marketers: do you know how to find your customers on the Internet?

Social Media 153

Social Media ScoutLabs Company Consultant 153

Convince & Convert

MARCH 3, 2010

Combined with the new geo-targeted social interaction tools like Foursquare and Gowalla, and the just over the horizon technology of QR codes , social graph portability and the “site-less&# Web (as Paul Gillin calls it ) is an area that smart agencies need to know now. It's true. And it works. link] jaybaer Exactly.

Social Media 121

Social Media Strategy CoTweet CoTweet 121

Techipedia: Tamar Weinberg

MARCH 10, 2008

Lacy : You view this as a social graph and you see this as a multi-decade process. Lacy : For such a long time until the Microsoft deal, IPO was a topic of conversation. Zuckerberg : We probably got a little ahead of ourselves and thought we understood more about it than we actually did, but I think in general, the theme holds.

Web 2.0 104

Web 2.0 MySpace Applications Microsoft 104

Convince & Convert

AUGUST 10, 2010

However, I think that there may actually be something to this whole idea of influence and how to find the influencers. It will all just depend on how companies go about finding and then using their influencers. However, I think that there may actually be something to this whole idea of influence and how to find the influencers.

Social CRM 133

Social CRM Influencer Klout Social Media 133

Convince & Convert

SEPTEMBER 8, 2010

The Live Feed and Social Graph is what they are selling marketers on. Conversely, Facebook – created for college students to connect with one another – was all about relationships. But I am positing that Facebook is doing exactly what Myspace did, and worse they are going to have major investors fleeced.

MySpace 136

MySpace Facebook Social CRM Consultant 136

Webbiquity SMM

APRIL 8, 2014

Amanda DiSilvestro provides an outstanding guide for those new to Facebook advertising, covering everything from the four different types of Facebook ads (and under what circumstances each option works best) and progressing through how to set up a Facebook ad, how to manage ads, and how to optimize campaigns once they are up and running.

Facebook 223

Facebook Marketing B2B Advertising 223

Webbiquity SMM

APRIL 9, 2012

An outstanding article by Angela Alcorn which provides guidance on how to create an infographic, followed by helpful, illustrated reviews of 10 free tools to assist in infographic creation, such as Stat Planet , Hohli , Creately (which also supports collaboration and easy flow chart creation) and Inkscape.

Review 200

Review Tools Social Media Klout 200