Sprout Social

AUGUST 26, 2021

While focus groups are helpful to reference at the start of new product or campaign development, they’re less useful for gathering customer feedback once said post-launch. Social media is much cheaper than surveys or focus groups, which can cost thousands of dollars depending on the size and complexity of your research panel.

Research 144

Research Social Media Airlines Marketing 144

Hootsuite

NOVEMBER 7, 2023

Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. face-to-face, dyads, triads, etc.)

Research 149

Research Focus Group Marketing Survey 149

Sprout Social

MARCH 30, 2021

Sprout Social’s Listening solution lets you create highly customized Topics that surface conversations that matter most to your brand and answers to your burning questions. Not to mention, social was abuzz with conversations about Brady making his 10th appearance in the big game and chasing his seventh ring at age 43.

Questions 124

Questions Data Focus Group Analysis 124

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. This puts into perspective how actively people are using it as a conversation platform.

Twitter 141

Twitter Survey Trends Hashtag 141

Buzz Marketing for Technology

JUNE 5, 2013

Posted in Behavioral Targeting Business Intelligence Conversion Conversion Optimization Customer Experience Interactive Marketing Internet Search SEO Strategy User Generated Content. You already know people are talking about your brand on the Web, so you need to do your utmost to embrace and be a part of that conversation.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

agora pulse

DECEMBER 28, 2017

You might have ever been asked by a client or boss to compile a social listening report or set up some conversation monitoring. See how this Uber (owned) conversation … … is different from this Uber (earned) conversation? You can learn a lot from listening in on the conversations happening around your brand.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

Sprout Social

SEPTEMBER 15, 2021

Conversations around fall flavors spiked significantly on the day Starbucks unveiled its fall menu and again on September 1. Summer temperatures may still be hanging tough in most areas of the US, but the shift in conversations matches the shift in consumers’ mindsets and seasonal marketing pushes.

Apple 126

Apple Marketing Meme Sentiment 126

Oktopost

DECEMBER 21, 2023

Focus Groups: Conduct focus group discussions with a representative sample of your target audience. Website Analytics : Examine website analytics to understand user behavior, popular content, and areas of drop-off. This can provide insights into customer interests and potential gaps in your online presence.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

AUGUST 17, 2021

If you answered “yes” to any of these questions, we have good news for you: You don’t need to schedule a focus group to get answers. In May, conversations around Dogecoin spiked by 125% as people raced to social media to discuss its unprecedented surge in value. You just need social listening data. .

Questions 119

Questions Sentiment Meme Trends 119

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. Listening helps businesses highlight relevant conversations as they happen.

Tools 94

Tools Sentiment How To Team 94

Hootsuite

JUNE 28, 2023

Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more. May the Force first-party data be with you. What is dark social?

HootSuite 120

HootSuite URL Analytics Forums 120

Sprout Social

FEBRUARY 8, 2021

Social listening is the process of analyzing the conversations and trends happening around not just your brand, but also your industry as a whole. For this collection method, a short customer satisfaction survey often appears at the end of a conversation. Timing is everything and sometimes, follow-ups are necessary.

Data 125

Data Survey How To Review 125

Pam Moore

OCTOBER 20, 2020

We do this through a combination of methods that may include online research, surveys, social media network insights, focus groups, interviews and the list goes on. How to leverage natural conversation for customer research. Tips to conduct focus groups on little or not budget. Today I am not holding back.

Research 78

Research Template Templates Training 78

Sprout Social

MAY 18, 2021

But the conversation shouldn’t be about social media vs. traditional media. These stats illustrate that, while traditional media is valuable for broadcasting a brand’s message, consumers expect two-way conversations with brands. The influence of social extends beyond marketing.

Social Media 111

Social Media Team Focus Group Loyalty 111

Waxing UnLyrical

APRIL 12, 2011

But interviews, among other qualitative methods like focus groups, are crucial in the discovery process that ultimately leads to developing a meaningful survey that can be distributed to a larger population and lead to valuable results. make sure I obtain signed consent from my participants before conducting my interviews.

Survey 231

Survey Focus Group Proposal Education 231

Sprout Social

MARCH 26, 2019

These conversations are a significant source of intelligence for your marketing efforts if you know how to incorporate them into your strategy. Immediate research : Analyzing current social media listening data provides you with immediate research that does not need to run through focus groups or other in-person structured analyses.

Social Media 104

Social Media Sentiment Marketing Analysis 104

Sprout Social

AUGUST 9, 2023

Social is a 24/7 focus group where you can find unfiltered feedback about how your brand and products are perceived. Social listening enables you to analyze these customer conversations at scale, uncovering emerging trends in time to change or capitalize on them.

Social Media 79

Social Media Sentiment Metrics Data 79

Convince & Convert

OCTOBER 22, 2021

Create a more meaningful conversation with their employer, and keep the dialogue they’re already participating in more open-ended,” Gear told Nagel. Leverage this highly engaged focus group for feedback. Harness employees who are already sharing. Empowering Your Employees.

Survey 125

Survey How To Education Hotels 125

Buzz Marketing for Technology

DECEMBER 15, 2011

The fan page becomes a focus group that can be mined for consumer insights, which can feed back to content creation, stage gate development and campaign tracking. It isn’t the “like” that matters; what matters is creating conversations to understand the consumer.

Brands 275

Brands Repository Analysis Sentiment 275

Pam Moore

SEPTEMBER 19, 2017

Are you one of the 22% of businesses that are satisfied with their conversion rates? I will be sharing with you the same methods and tools we leverage to obtain a 50-80% conversion rate on our own content consistently. Bottom line… does your content convert to real business? Social currency = attention + action.

Content 164

Content Training ROI Compete 164

SocialFish

MARCH 31, 2011

If you’d like to be involved in various conversations we’re planning around this topic, including informal focus groups, a session at ASAE’s Annual Meeting in St Louis and another proposed for the Technology Conference, a series of blog posts we’re writing on the Avectra blog , and other fun stuff, please contact us.

Module 160

Module Social CRM Proposal Focus Group 160

Pam Moore

SEPTEMBER 18, 2017

Or maybe you are trying to stomp those random acts of marketing, yet you just haven't cracked that conversion nut? Is your content a result of no plan, no goals and nothing more than a random act of content creation? Social currency on the web today = attention + action. Getting attention is the easy part. Do you know what success looks like?

Content 162

Content Training How To ROI 162

Sprout Social

JULY 28, 2021

If you’re anything like we were, you might not have the time or budget for traditional qualitative research with focus groups. We were able to tap into the thousands of conversations they’d collectively had with our prospects and customers to understand what was motivating them to buy Sprout or why they were choosing not to.

Brands 126

Brands Team Industry Research 126

Pixlee

SEPTEMBER 8, 2020

Create a brand community for your customers to invite conversation in a more accessible environment. By creating a community of customers and potential buyers, you can foster relationships and engage in conversations that go beyond the comments section on social media. Pass the Microphone.

Campaign 77

Campaign UGC Marketing Authentication 77

Adam Cohen

AUGUST 24, 2010

It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. The approach was always one-sided, and the feedback loop could be carefully and slowly measured with focus groups and research. Let’s Hear From You.

Company 231

Company Social Media Posterous StumbleUpon 231

Sprout Social

MARCH 7, 2022

Even now, an online conversation could impact how people will perceive your brand for months to come. With the right tool, you can synthesize those conversations into actionable brand health insights. Sprout’s Listening tool helps brands keep a pulse on the conversations that matter most. Brand Health Social Listening Topics.

Survey 93

Survey Brands Sentiment Template 93

Pam Moore

APRIL 6, 2019

Social media is equivalent to one big fat focus group that never sleeps. know what call to actions will drive the highest conversion using social media? how to design your website or blog for highest traffic, engagement and conversion? know what content will drive social conversation, conversion and ROI?

Campaign 60

Campaign Social Media Content How To 60

Sprout Social

DECEMBER 5, 2022

Social media is an always-on focus group. Another method of crowdsourcing ideas is by looking at conversations about your brand and industry. But you won’t be tagged in every conversation about your brand. Ability to crowdsource. Comments and posts you’re tagged in are a great starting point.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Sprout Social

JULY 6, 2022

You probably collect survey data from your customers, monitor product reviews and conduct focus groups. By using social media intelligence, Leadtail was able to help their client uncover Zoom’s strategy of leveraging existing partnerships to drive conversations on social and beyond. Why is social media intelligence different?

Social Media 116

Social Media Sentiment Survey Marketing 116

Janet Fouts

DECEMBER 12, 2014

most cases brands are more interested in cost-per-click and cost-per-lead or cost-per-conversion metrics or developing discussion on their page, so these are the metrics you need to be able to generate. A virtual focus group for product development? You own your website and no-one can direct how you carry on conversations there.

Engagement 143

Engagement Brands Facebook Journal 143

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. According to Donnelly, one of the most effective ways to glean consumer insights is by analyzing social media conversations. We’ve ranked them based on their success at driving conversation around a specific topic to a hyper-relevant audience. Understand the Customer Journey.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Janet Fouts

SEPTEMBER 16, 2014

In focus groups people say what they think the marketer wants to hear, or will enhance their pubic facing persona, but if we listen to them talking among themselves, as social media enables us, we may find a completely different story. Those old school methods are no longer valid.

Social Media 153

Social Media Focus Group Research Social Networking 153

Buzzlogix

JUNE 27, 2017

Listening to Conversations. Knowing this, you can listen to such conversations and learn about the frustrations that customers face. By contributing to conversations and requesting feedback on your ideas, you can build a focus group that can supply you with a steady stream of new ideas and help grow your company.

Products 40

Products Social Media Focus Group Sample 40

Sprout Social

FEBRUARY 13, 2019

Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. They provide insights that can inform an entire business strategy. But social—unlike most communication channels— offers an equally, if not more effective solution. Get to your “aha!”

Authentication 103

Authentication Analysis Sentiment Tumblr 103

Talkwalker SM

JUNE 14, 2016

We all know how social listening and social media analytics is important not just for reputation management but more importantly for business intelligence, but most social listening platforms are only providing you data based on a smaller and smaller proportion of social media conversations. Here’s why.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

The Marketing Blog

MARCH 8, 2010

of tweets, tweet type, conversation type. Though looking for some more deeper analysis on the sales front or on overall impact on business (may be more qualitative, focus groups / individual interviews from the CEOs or MDs of the most activities companies on twitter). A quick overview of Indian business twitter scenario.

Study 180

Study Company Web 2.0 Twitter 180