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Inspiring Communications: What You Make Is Not What You Do

Waxing UnLyrical

I no longer introduce myself by title or say that I am a “communications and corporate responsibility professional” – I applied the same thinking and came up with “I help companies live their values and engage in authentic conversations with their stakeholders.”. Image: rawpixel.com via Unsplash , Creative Commons CC0.

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Thumper’s Rule – Knowing When And How To Avoid An Online Argument

SocMed Sean

'Angry bird puts a lid on it' courtesy of etee on Flickr via Creative Commons license If you’re engaged in social media for either personal or professional purposes (and if you’re reading this, I’m betting you are), there’s an important skillset and rule that you might want to think about: The art of not replying.

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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Company monitors conversations to determine whether the messaging is resounding with the prospect or the community. –Sean Photo Credit: Social Media Tools via Gloria Bell at Flickr.com under Creative Commons license. Is the Marketing Cloud the next step in business social engagement?

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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Conversion Rate. The goals can be defined by you and the conversion rate can be measured for each goal. Image by Markus Spiske via Unsplash, CC0 Creative Commons. This is one of the more tangible metrics for measuring ROI, as it directly relates to generating sales leads. Audience Demographics.

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Why Transparency Matters

Akamai Marketing

If the conversation about your company isn’t where you want it to be, then you can join the conversation and participate in the conversation, strategically. That’s not to say that companies can’t use social media to set or start a conversation. Photo credit: Creative Commons Yum9Me.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

And there’s a lot of talk, discussions and conversations taking place in active groups. Image via Pixabay , Creative Commons CC0. People form social media groups and communities to discuss matters they care about. Using our example above, there are lots of groups advocating green living on different social networks.

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Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation. If you choose to stay quiet, it may create an opportunity for the rumors to gain even more traction.