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#MeasurePR Memory (August 2018): Travel and Tourism Edition

Waxing UnLyrical

A4: We’re both a website & a mobile app. There’s a great mobile metrics service called AppAnnie ( [link] ) that offers insights into active users, app downloads, engagement levels, revenue levels and advertising metrics. Although the conversation ended on Twitter, we’d love to hear your thoughts. measurePR. —

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Content Creation? Curation? Focus on Publishing Instead

Firebelly

Publishing is the overall approach of content and conversation. That’s why publishing carries some pretty important expectations that everyone should know, whether they’re creators, curators, or just want to have conversations about these bigger ideas. Photo credit: Chris Devers (Flickr, Creative Commons).

Curation 194
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Why The Term “Social CRM” Is Just STUPID!

SocMed Sean

Photo by Andres Rueda on Flickr, licensed under Creative Commons For those of you who don’t know what CRM stands for, it’s Customer Relationship Management and it’s a term often used by software vendors like SalesForce.com to describe their products. Social CRM. And the sad part is that their clients are buying it.

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Email and Mobile - what blasts better?

Social Media Network Marketing

Friday, April 3, 2009 Email and Mobile - what blasts better? The recent understanding goes that email blasts are obsolete - when you compare this with mobile SMS. Naturally mobile is more on the move. BUT how much can you feed into the mobile? Mobile and email: Complementary, not competitive. Unported License.

Mobile 50
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Judging A Blog Post By Its Cover

Waxing UnLyrical

Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Army via Flickr , Creative Commons Usually these are placed at the top of a post, but often, if a post is long, I’ll insert additional images, alternating left- and right-aligning them. D’oh, you say. Image: U.S.

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How digital marketing is supplanting traditional advertising

Socialmedia.biz

greyweed / Creative Commons BY. In a recent report, eMarketer said digital marketing is expected overtake TV advertising in total dollar spending in 2017 for the first time, with recent and future growth fueled mainly by mobile and video sectors. Traditional marketing, by contrast, is still a one-way conversation.

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Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly

Buzz Marketing for Technology

In addition, all rooms can be accessed on a mobile device via FFtoGo. They offer bookmarklets and other tools for easy flagging, a personalized RSS feed as well as mobile versions that strip down the articles down to just text for low-bandwidth reading on the go. Each of these services saves bookmarked articles into reading lists.