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15 Metrics You Should Measure in Content Marketing

Waxing UnLyrical

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Following is a list of 15 content marketing metrics that you should measure: 1. Unique Visits.

Metrics 191
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SalesForce Marketing Cloud – The Next Step In Social Media Engagement?

SocMed Sean

Potential prospect is entered into Salesforce.com as a prospec Company users Buddy Media dashboard to deliver helpful/useful content (not marketing materials) to the prospective customer via Twitter, Facebook, YouTube or a host of other channels. Is the Marketing Cloud the next step in business social engagement?

Radian6 278
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The Best Content Marketer? An Orange Cone

Firebelly

Conversely, a good defender just had to be patient and waited for the forward to make a mistake. What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. Photo credit: Kellogg Community College (Flickr, Creative Commons).

Content 182
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How digital marketing is supplanting traditional advertising

Socialmedia.biz

greyweed / Creative Commons BY. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In that environment, online marketing has a huge advantage over traditional forms. Behind the huge shift toward social & online media.

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Content Creation? Curation? Focus on Publishing Instead

Firebelly

Publishing is the overall approach of content and conversation. That’s why publishing carries some pretty important expectations that everyone should know, whether they’re creators, curators, or just want to have conversations about these bigger ideas. We’re acting as a sort of editorial board to our networks.

Curation 194
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Lawyers: Stop Hiding. You Have To Market Your Marketing.

Myrland Marketing

Many of you are pretty conservative when it comes to marketing. That Marketing and Advertising Stuff Is Beneath The Profession. There is now greater understanding that marketing and advertising can be done with dignity, and within the ethical boundaries we have all been given, which can vary from state to state. On To My Point.

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5 Simple Ways Small Businesses Can Ace Social Listening in 2019

Waxing UnLyrical

And there’s a lot of talk, discussions and conversations taking place in active groups. You should also be listening for new industry trends, concerns, fears, opportunities, markets, strategies, etc. Image via Pixabay , Creative Commons CC0. Are you socially alert? Let us know how this has worked for you.