How to Be Visual (Even When You’re not an Artist)

Convince & Convert

The master said it best: visuals are now the most important element of content marketing. The good news: Even someone who made that can create effective visual marketing. This can be a little terrifying if, like me, you’re what I would politely call “artistically challenged.”

Every Communicator Needs a Real Camera

Geoff Livingston

There are many types of visual media marketers are using, from illustrations and graphics to video and photos. In spite of protests by media and pundits , marketers, entrepreneurs and artists alike would benefit from having access to a real camera and photographs.

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Public Relations Lessons From Jesus, The Apostles And The Bible

Waxing UnLyrical

Image: Martin LaBar via Flickr, Creative Commons And even many non-Christians will be relaxing, perhaps joining in the revelry (as many of my friends did when I was growing up in India). What do they have in common?

[Cool Infographic Friday] 20 Captivating Marketing Statistics

SocialFish

Cool Infographic Friday] Big Data Big Profits [Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Women dominate social media How to Lead Your Way to a Social Organization ePatient 2015: Healthcare Associations, Are You Ready? More like this.

Lawyers: Stop Hiding. You Have To Market Your Marketing.

Myrland Marketing

Many of you are pretty conservative when it comes to marketing. That Marketing and Advertising Stuff Is Beneath The Profession. Because of this latent adoption of marketing and advertising, many lawyers are a little too humble when it comes to marketing your marketing.

How digital marketing is supplanting traditional advertising

Socialmedia.biz

greyweed / Creative Commons BY. Target audience: Businesses, brands, digital marketers, advertising agencies, SEO specialists, entrepreneurs, educators, journalists, Web publishers. In that environment, online marketing has a huge advantage over traditional forms.

Three Most Important Content Marketing Lessons of 2012

Firebelly

This year has been one of major upheaval after another for content marketers. Here are three things that every content marketer should have learned from the past 12 months. Photo credit: JanneM (Flickr, Creative Commons).

[Cool Infographic Friday] Content for SEO

SocialFish

Quoth this post : “The power of content for SEO is clear, as 92 percent of marketers cite content creation as effective for search engine optimization. Web pages are the leading content for SEO gains, cited as “very effective” by 50 percent of marketers.

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How Reading Fairy Tales Can Improve Public Relations

Waxing UnLyrical

Also… Image: Thom Watson via Flickr, Creative Commons OK, I’ll stop now, I can see you rolling your eyes, going, “Come on, act your age.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

How Google Instant Might Impact Your Small Non-Profit

Waxing UnLyrical

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change.

The Best Content Marketer? An Orange Cone

Firebelly

What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. For those industries, the first company to start doing social media marketing is going to be the company who dominates that industry online.

Content marketing: feeling ripped off?

Sherrilynne Starkie

Your content marketing program is taking off. Official Creative Commons logo. Headline Marketing Social Media Content marketing Google Ottawa Plagiarism WhoisYou’ve spent the time, resources and effort required to develop original, compelling stories, videos, podcasts and photographs and it’s starting to pay off in terms of website traffic, enhanced reputation and sales enquiries. Good for you. Then you notice that someone, a competitor even, is ripping you off!

20+ Commonly Asked Questions About Blogging & Online Marketing

Kikolani

As each year passes, blog marketing techniques evolve. I receive a lot of questions on a regular basis about blogging, online marketing, and traffic generation, so I thought I would share my answers in this post. If you plan to monetize or market a business, this is a must.

5 best growth marketing strategies for B2B

Socialmedia.biz

Image by TopRank Marketing / Creative Commons BY. Target audience: Businesses, brands, B2B marketers, agencies, SEO specialists, entrepreneurs. Below is the list of the best growth marketing strategies used by the most successful B2B companies in the industry in 2016.

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[Cool Infographic Friday] All You Need To Know About The Anatomy of Songs

SocialFish

I’ve just come back from ASAE14 in Nashville, and can honestly say if I never hear another country song again, it will be too soon. This is what they sound like to me. So in the spirit of Cool Infographic Friday, here’s all you need to know about the anatomy of songs. More like this.

12 of the Best Guides and Sources for Free Stock Images

Webbiquity SMM

Richard Byrne responds to a teacher frustrated by “students are getting when they search on Google Images” with details of eight free-image alternatives, including the Morgue File , everystockphoto.com (“a search engine for public domain and Creative Commons licensed pictures.

What Traits Define a Social Media Marketer?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Interviews , Marketing , Opinion , Social Media , Websites > What Traits Define a Social Media Marketer? What Traits Define a Social Media Marketer?

The Psychology of Sharing

SocialFish

Hipster sharers, for example, are known to have a trademark as being young, popular and creative. Related Posts [Cool Infographic Friday] The Ultimate Guide to Creative Commons [Cool Infographic Friday] Big Data Big Profits How to do data management right.

You Ruined the Internet for the Rest of Us. Thank You.

Firebelly

With the Google Panda and Google Penguin updates, content marketing just got harder for everyone else. ” It means that marketers need to understand how content marketing works, and need to work with professionals who can actually do it effectively.

12 Social Media Marketing Myths

Pamorama

pamorama marketing, life, social media Home About Bookshelf Links Contact 12 Social Media Marketing Myths by Pam Dyer on January 19, 2010 Share For brands, resistance to social media is futile. Are you considering Twitter, Facebook, et al as part of your marketing plan? But incorporating them into a corporate marketing program requires time, skill, and money. Yet many marketers remain skeptical, hesitating to expand budgets and expend resources on a craze.

WOM: What's Really Behind The Buzz

Waxing UnLyrical

There’s one area within today’s creative industry that is not only comparatively new (when compared to more traditional disciplines), but is taking a growing foothold via a clear aptitude for maximizing effective use of the ever-expanding world of social technology.

Simply The Best

Waxing UnLyrical

Image: sahmeepee via Flickr , Creative Commons The Best means that you are indubitably, unequivocally, indisputably the best in who you are, what you do, and what you stand for, no matter who – or what – else you are compared with, or what others might be exposed to.

Bad Grammar Can Affect Your Brand, Your Career, Your Company

Firebelly

According to the Herald-Sun article, Public Relations Institute of Australia’s marketing director Kate Johns says many university graduates have a fundamental lack of understanding basic grammar principles. Photo credit: Infomatique (Flickr, Creative Commons).

Weekly Roundup: The Holly And The Ivy

Waxing UnLyrical

Image: Cornelia Kopp via Flickr, Creative Commons My husband is… well, I’m not quite sure what he’s doing, but he’s probably puttering around happily (that’s what married couples do, we putter companionably).

Conch and Drum

Waxing UnLyrical

Image: Arindam Bhattacharjee via Flickr, Creative Commons If I were back in Kolkata, I’d be hearing conchs and drums from dusk till dawn. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Kpop Lessons: Handling Defamation Through Public Relations

Waxing UnLyrical

Image: twchoi11 via Flickr , Creative Commons Though I wouldn’t consider myself as devoted as some fan clubs. Image: Gitgat via Flickr , Creative Commons Instead, speak up and join the conversation.

So What Will You Have For Lunch?

Waxing UnLyrical

Image: Ranjit Bhatnagar via Flickr , Creative Commons And thanks to myfirsttweet.com , I can share it with you. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Talking The Social Media Walk

Waxing UnLyrical

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one.

Weekly Roundup: Paloozas And Palominos

Waxing UnLyrical

Image: Derrick Coetzee via Flickr , Creative Commons Seems to me both are somewhat extraordinary, perhaps exaggerated and possibly exciting. How to not suck being a conference moderator or speaker , from TopRank’s Online Marketing Blog.

So you've got a blog, now what? How to promote your bloggo

Gemma Went

How to promote your blog 05/07/2010 tags: blog marketing , How to promote a blog by Gemma Went By: flydime / www.flickr.com License: Creative Commons License (By 2.0) There were no launch marketing activities, no promotion to drive people there.

The Value Of A Fire Drill

Waxing UnLyrical

Image: Stephen Korecky via Flickr , Creative Commons I was finger painting in kindergarten and having a good ole time. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

25 Social Media Pet Peeves – How Many Are You Doing?

SocMed Sean

People who use social media as a marketing tool, rather than an engagement opportunity. MLM scams, “social media marketing” get rich schemes, and anything else that claims to use social media to make you rich.

Blog Marketing Tactics - 10 Tested, Proven Ideas

thefuturebuzz.com

If you can build a group of social web power users who are your blog’s True Fans you’ll be in a position you can just focus on making awesome content – and your community will market your best stuff organically.

Get Them Talking, Then Get Called To The Table

Myrland Marketing

I just finished listening to a Legal Lunch and Learn webinar about Content Marketing and LinkedIn, featuring one of my favorite people of all time, Adrian Lurssen , Co-Founder of JD Supra , along with Peggy Heffner of Dechert LLP , and Patrick Baynes of PeopleLinx.

Affiliate Marketing: Cult or Cash Cow?

ProBlogger

This is a guest post from communications and marketing consultant Brook McCarthy. Each affiliate promised this course would bring clarity, a well-trod path to business success, and digital kinship which, as an online marketing professional, is sacrosanct.

[Cool Infographic Friday] Do’s and Don’ts When Meeting with a VC

SocialFish

Our incubator is called Next Step Labs and we basically connect the dots between ideas, go-to-market strategies, technology vendors, consultants and strategists, and funders. Two reasons I like this one. First, these are good tips no matter what idea you are pitching and to whom.

13 Time-Saving Blogging Tips from the World’s Busiest Marketers

Writtent Blog

The benefits of custom article marketing are clear; and recent studies have found that 60% of consumers cite custom content as a key factor for developing an affinity towards companies. Lean content marketing practices dictate removing as many steps as necessary.

Content Creation? Curation? Focus on Publishing Instead

Firebelly

A B2B marketer is going to reach her audience differently than a B2C marketer. The B2C marketer will take advantage of mobile video consumption among Gen Y while still reaching out on laptop and desktop users who want to read text.

Facebook Marketing: Now Available! | Justin Levy

Justin Levy

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Facebook Marketing: Now Available! What is Facebook Marketing About? Facebook Marketing is a deep dive into how Facebook can be leveraged by your company starting TODAY.

Resources for Small Staff Associations

SocialFish

This is a list of free or cheap web, social media, marketing and design resources that I presented in my session, 20 Tools to Help You MacGyver Your Small Association’s Communications, at YourMembership Xperience 2016. SOCIAL MEDIA/MARKETING.