Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty).

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Content Marketing Loyalty Collaboration 221

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

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Platform Engagement Hashtag Eventful 154

Social Media Strategies Summit

SEPTEMBER 23, 2022

No longer the bright new thing in the social media world, TikTok is now firmly established as a key element in many higher ed institutions’ marketing toolkits. Marketers love the short-form video platform because it generates far higher organic engagement than other platforms. Harvard College. Washington University In St Louis.

Education 162

Education Examples Content Nielsen 162

Webbiquity SMM

MARCH 7, 2019

Social networks have become the primary means of keeping friends, family members, and business contacts up to date on what’s happening in our lives. 77% of all Americans have at least one social media profile. Build Hype for your Event. Guest post by Rosemary McKee.

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Eventful Social Media Badge Hashtag 147

Buffer Social

OCTOBER 26, 2023

The new platform is easy to use, it offers a high degree of control over your timeline, and — thankfully, given X recently axed the feature — headlines still pull through with links.  People are flooding to the platform — it hit 1 million users in September 2023. And   Wait, what are Shortcuts? 

Platform 112

Platform How To API iPhone 112

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. They’ll work long hours into the night, dragging content, kicking and screaming, into existence. Content curation tools can help. This comprehensive guide examines the top contenders for content curation software.

Curation 88

Curation Social Media Management Tools Social Media 88

Webbiquity SMM

DECEMBER 6, 2022

You can probably guess the top two social networks for B2B marketing pretty easily, but do you know which platform is #3? How your social media marketing budget stacks up to your peers and competitors? The Biggest Challenge in B2B Social Media Marketing. The Top Social Networks for B2B Marketing.

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B2B Social Media Marketing Influencer 226

Sprout Social

MARCH 28, 2024

With over a billion members in 200+ countries and territories worldwide, LinkedIn is one of the most popular social networks for brands looking to reach a professional audience. But with millions of posts flooding users’ feeds daily, how do you make sure your content gets noticed? Hashtags may be the answer.

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Hashtag Analytics LinkedIn Content 95

Hootsuite

APRIL 7, 2022

Social media is always evolving to satisfy the needs and interests of its users. New social media platforms emerge to serve specific audiences or to offer something different. But they do reveal how social trends and user expectations are evolving over time. In human years, TikTok is only a kindergartener.

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Platform Social Media Reddit Hosting 142

Hootsuite

FEBRUARY 15, 2022

While trade shows, seminars, and in-person events provide unique networking experiences, businesses can’t always rely on the physical world to grow their audience. Luckily, digital networking has never been easier. LinkedIn recently made waves with its newest virtual events feature: LinkedIn Audio Events.

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Eventful LinkedIn HootSuite Hosting 104

agora pulse

OCTOBER 27, 2020

Wondering whether to attend another virtual event? Make sure to follow these tips to really benefit from online conferences and events. “Business as usual” has been replaced with Zoom calls, Skype meetings, WhatsApp chats, and a whole bunch of virtual events. Networking cocktail party or coffee morning.

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Eventful How To Conference Hosting 153

Hootsuite

FEBRUARY 24, 2022

If your brand has accounts on multiple social media accounts, your job involves juggling metrics, audiences, and goals specific to each platform. Making sense of it all and maintaining an active, on-brand presence across networks can be a challenge. What is a cross-platform campaign? Set platform-specific goals.

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Examples Campaign Platform Tips 145

Buffer Social

OCTOBER 10, 2023

At Merrative, we help brands and creators publish thought leadership content formats like interview-based blogs, narratives, non-fiction books, webinars, and data stories – and LinkedIn was working for our growth. I came across the concept of ‘Thought Leadership’ content format while upskilling my writing.

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System LinkedIn Content Industry 115

Hootsuite

APRIL 25, 2023

In real estate, your network dictates your net worth. And no tool helps agents network with clients at scale better than social media. But with so many options, how do you know which are the best social media platforms for real estate? What are the best social media platforms for real estate marketing?

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Real Estate Platform Social Media HootSuite 98

Oktopost

FEBRUARY 28, 2024

With various marketing initiatives and product updates happening simultaneously, B2B social media managers have a lot of content to produce at once. Webinars, podcasts, events, blogs, you name it, your team most likely has them. This is where AI tools for content creation can come into play.

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Tools Content B2B Social Media Management 62

Sprout Social

AUGUST 2, 2022

In the US, 62% of YouTube users access the platform daily where they spend an average of nearly half an hour consuming content. But like on all social networks, trends on YouTube come and go. This new mobile-first feature allows the platform to capitalize on the fact that 70% of its viewership comes from mobile devices.

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YouTube Trends Strategy Content 133

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” This is a massive issue for many brands. Sound familiar?

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Social Media How To Survey Analytics 213

Bill Hartzer

FEBRUARY 27, 2024

Bluesky , the innovative open social network, has thrown open its doors to the public on February 6, 2024, marking a significant milestone in the realm of social media. This pivotal event served as the launching pad for its journey toward becoming a powerhouse in the realm of social media.

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Social Media Open Source Communities Social Networking 97

Dave Fleet

JANUARY 21, 2021

Over the last year we’ve seen a series of events fundamentally shake and undermine peoples’ confidence in a variety of facets of our society. Most recently, events south of the border in the wake of the US election have shaken both the trust of many US residents in the ‘system’, and views of that system by people around the world.

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Privacy Eventful Compete Report 397

Hootsuite

OCTOBER 21, 2019

If some or all of your target market speaks a language other than English or resides in a non-English majority speaking country, they might be active on a non-English social network. In that spirit, here are some of the most popular social channels for non-English speakers. Its over 1.1 Sina Weibo. Source: iTunes App Store.

Social Networking 79

Social Networking HootSuite Forums Microblogging 79

Hootsuite

SEPTEMBER 23, 2022

While there’s a large audience, not every platform will have the same impact on your business. Each social network or app requires different marketing tools and strategies to get noticed by customers. The various Meta platforms have an incredibly large and diverse audience for businesses to reach. Meta for Business.

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Platform How To Statistics Instagram 97

Sprout Social

JULY 21, 2022

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. And, once you have your content, how do you want to roll it out? Types of social media. Social networking. Social messaging.

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Types Social Media Microblogging Overview 145

Ignite Social Media

MAY 4, 2021

Quick question – is your social media team taking the necessary steps to ensure your social content is accessible to all audiences, including those with sensory disabilities? Petersburg College and Expert on Digital Accessibility, who helped educate our teams on various ways to ensure social media content is accessible to all.

Social Media 156

Social Media Tips Content Vimeo 156

Buffer Social

AUGUST 23, 2023

Question: How many social media platforms should a local business be using? Realistically, it is a challenge to manage multiple platforms well with the limited resources of a small business. When you’re managing everything from strategy to sales, adding a dozen social media accounts into the mix is just not sustainable.

Small Business 77

Small Business Activities Platform Social Media 77

Pam Moore

MAY 31, 2024

Using Influencer Platforms While not mandatory, influencer platforms can be a valuable tool in your arsenal. These platforms helps streamline the process of finding and managing influencers, providing analytics that can guide your strategy and improve outcomes. Each piece and platform doesn't need to be perfect.

B2B 78

B2B Influencer Marketing Collaboration 78

Pam Hughes

NOVEMBER 20, 2021

Your success on social media ultimately depends on the quality of the content you post. But small businesses face many challenges when trying to produce high-quality, first-rate social media content — it’s time-consuming, competitive, and should add value to your customer experience.

Types 99

Types Social Media Brands Content 99

Buzz Marketing for Technology

APRIL 6, 2010

When you think of lead nurturing platforms you typically think of firms like Eloqua, Marketo, Aprimo, LeadLife, Market2Lead, Silverpop, even Salesforce.com is getting into the lead nurturing space. Element #2 – Email – the most critical element of a lead nurturing platform is email. But Facebook?

Platform 224

Platform Facebook CPM CPC 224

Webbiquity SMM

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Case in Point: Event Marketing. So, there’s hope.

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Team Marketing B2B Eventful 162

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 123

Social Media Brands Content Real Estate 123

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. ” The best events and presentations happen when there is a magical synergy between the speaker, the audience and the event organizers and purpose. How many times have they attended the event?

Hosting 90

Hosting Eventful Tips Training 90

Sprout Social

NOVEMBER 11, 2021

We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e., The social media market is saturated with different integrations, which is why Sprout is thoughtful about our approach. Social commerce. Q: How do you measure referral traffic from social media?

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Social Media Management Social Media Platform Review 115

Social Media Strategies Summit

JULY 19, 2023

app to become one of the world’s biggest social networks, with over one billion users. For many of us, the short video platform is the go-to destination for entertainment — the type of stuff we scroll through quickly when we get a few minutes of downtime. It’s not hard to see the appeal of this type of content.

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Brands Energy Sports Fashion 130

Rebekah Radice

MARCH 19, 2017

Or worse yet – realize you didn’t capture any contact information, making event follow up next to impossible? Whether it’s a lack of preparation or a whirlwind event, showing up without a plan is an immediate fail. Using social media before, during, and after an event will set you apart. Yep, we’ve all been there.

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Eventful Social Media Conference Hashtag 132

Pam Moore

JUNE 23, 2019

Amazing events don't just happen, they are planned. These things all impact the success or failure of the event. ” The best events and presentations happen when there is a magical synergy between the speaker, the audience and the event organizers and purpose. How many times have they attended the event?

Eventful 90

Eventful Tips Training Authentication 90

yMarketingMatters

NOVEMBER 29, 2014

If your business already has a presence on your chosen social media profiles or if you are just starting out, you know that you have to post great valuable content continually and consistently to attract new followers and retain the ones you have. You also know that social media is a hungry content machine!

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Social Media Content Tweetdeck How To 243

Bill Hartzer

NOVEMBER 2, 2021

Trademark number 97097363. Goods and Services Description.

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Telecommunications Wireless Software Applications 218

Ignite Social Media

JANUARY 8, 2024

This is User-Generated Content, the holy grail of social media. It’s the content your audience creates for you. What does Evergreen Content mean? Think of this as the timeless content that keeps on giving. It’s in contrast to seasonal, or time-limited content. What does UGC mean?

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Social Media CPA CPM CPC 125