article thumbnail

Constructing the Social Bridge Between Sales and Marketing

Oktopost

Here you will find a summary of our latest webinar “From the Experts: Constructing the Social Bridge Between Sales and Marketing hosted with our good friend Megan Thudium, Senior Consultant, Content Marketing & Founder, MTC The Content Agency. Covid has been a huge transition for the B2B marketing world.

article thumbnail

The Problem with Unranked Event Custom Facebook Ads Reporting

Jon Loomer

It has to do with unranked events. You don’t rely only on the default construction of columns that Facebook provides. My custom report consists of about 30 metrics in all, from standard Facebook ads metrics to standard events and custom conversions. Ranked and Unranked Events. An Example. Be aware of it.

Eventful 203
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture

Keyhole.co

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. Read on to learn how LEGO’s marketing strategy works like clockwork.

article thumbnail

The Essential Marketers Guide to B2B Demand Generation

Oktopost

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62
article thumbnail

Giving feedback is critical. Here’s how marketers can do it right.

Sprout Social

Building partnerships and managing relationships are part and parcel of being a marketer. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams. When marketers give and receive constructive feedback, it helps build strong relationships and top-performing teams.

article thumbnail

Advantage+ Audience Best Practices Guide

Jon Loomer

Additionally, you should reconsider campaign construction strategies due to how it works. Another critical aspect of how Meta finds your audience will be the performance goal (and conversion event, if applicable). The old school approach to campaign construction involved multiple (sometimes several) ad sets for cold targeting.

article thumbnail

8 Steps to Success with Manufacturing Marketing

Oktopost

This is the main reason that brands and marketers spend huge sums of money on digital promotion. Now, as a B2B marketer , you might be quick to point out that, sure, a lot has changed. Well, according to Google, more than half (52%) of all B2B purchases in 2019 were influenced by digital content and marketing.

B2B 137