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What is Earned Media?

Sherrilynne Starkie

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. It means reporters and other news professionals are now restored to the position of influencer. It confers powerful third-party endorsement for a company, a product or even an idea.

Fashion 409
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6 Brands Achieving Amazing Results on Facebook

Social Media Strategies Summit

But despite all of these reasons to move away from Facebook, there is no denying the platform’s continued influence. It’s still the most-used social network in the US, with 73% of American consumers visiting the site regularly… Source: Statista It’s also the platform 65% of marketers plan to use most in 2023.

Brands 130
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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Event marketers in particular have been an active segment: virtually every live event, from 90-minute presentations to week-long conferences, now has its own hashtag. Case in Point: Event Marketing.

Team 160
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Social Media Influencers: How to Find, Evaluate and Work with Social Media Influencers

Razor Social

If you are building out an influencer program, or already have one in place, and you are working (or intend to) work with social media influencers, you need to read this guide. There’s a very good reason why Google trends shows massive growth in search traffic for influencer marketing. The influencers found them!

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How Influencers and Snapchat Dominated #SMMW16 Discussion

Convince & Convert

During the course of those three days, nearly 72,000 mentions were made by attendees and those discussing the conference from afar: While mentions consistently were high throughout the conference, the largest spike in volume occurred just before noon on Monday. Top 50 Influencers List. The Rise of Snapchat.

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Influencers and Social Media Experts

Laurel Papworth

Remember, even a no friend nellie can drag you onto the front pages of the Saturday newspaper if they write right, but in the main, it pays to know if someone is actually an influencer or not. Oh and if they tick the following criteria in the field of social media-ness, then they are social media experts. Very we, the people.

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4 Emerging Social Media Platforms To Watch In 2019

Social Media Strategies Summit

Why it’s interesting: Houseparty is the #4 most-downloaded social network app on the iOS App Store. Brands could partner with influencers to get them involved with conversations on the app or use it to gain insights on what young consumers are already talking about. Trend #3: Influencer Marketing.

Platform 271