Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

Statistics 108

Statistics Mobile comScore Marketing 108

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. India now has nearly 74 million Internet users , according to a recent ComScore report. In July, Outlook Publishing (India) Pvt.

comScore 199

comScore Smart Phone SMS Advertising 199

Adam Cohen

JUNE 8, 2010

MarketingSherpa recently published a study of companies that are integrating social media tactics with offline and online marketing tactics. The technologies that are available influence traditional marketing tactics already. 10 Reasons Market Research is Critical to Social Media (6). In some cases, they magnify each other.

Social Media 236

Social Media Paid Search comScore Posterous 236

Techipedia: Tamar Weinberg

APRIL 25, 2013

In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.

comScore 163

comScore Engineering Yahoo Advertising 163

Bill Hartzer

OCTOBER 13, 2010

comScore, Inc. a leading consumer-generated video platform, today announced the results of a study on the marketing potential of user-generated video content. The product reviews were drawn from the EXPO online product review database in a manner similar to that used by advertisers when searching the database for marketing content.

Study 95

Study Review comScore Video 95

Adam Sherk

JULY 9, 2013

For businesses engaging in content marketing a more in-depth research and planning process is usually required, as content is often produced on a smaller scale and potentially with higher stakes. For a more intensive approach check out a great piece that Stephanie Chang wrote called How to Build a Content Marketing Strategy.

Research 183

Research Content Hitwise Adwords 183

agora pulse

DECEMBER 17, 2019

That might mean cutting down on coffee or saying no to office treats or taking a fresh look at your marketing strategies. This isn’t bad news for marketers. I’ve heard marketers be very dismissive of the boomer generation with regards to their usage of social media. TikTok Example. Explore TikTok.

Social Media 82

Social Media Authentication comScore Social Media Management 82

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

Social Media 162

Social Media Flipboard Journal comScore 162

Bill Hartzer

SEPTEMBER 29, 2009

They’re looking for Search Engine Optimization Horror Stories, extreme examples of cases where Search Engine Optimization efforts have failed. And if you have experienced such an extreme example of SEO gone bad, go on over to the contest website: SEO Horror Story.com. Andy Beal, Marketing Pilgrim. Why all the cool prizes?

Engineering 102

Engineering comScore Domain Name SEO 102

Social Media Marketing

APRIL 23, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. Don''t believe me?

Social Media 165

Social Media Tumblr Authentication comScore 165

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. For example, user-generated content: Encourages more engagement: Consumers simply trust one another over brands, which means user-generated content gets much more engagement. What Is User-Generated Content?

Content 111

Content comScore Wiki Social Networking 111

Kikolani

JULY 26, 2012

Pinterest offers a new kind of social media sharing, and at the Internet marketing firm I work for, we’re seeing it swell in popularity (even though it’s still in the beat phase) among bloggers and search engine marketers for building a personal brand online. Across the U.S. Establish your passion in the industry first.

Brands 118

Brands comScore Blogger SEO 118

Convince & Convert

JANUARY 20, 2016

In the example above, you can see a banner for a tech company inviting you to subscribe to their newsletter. McDonald’s utilizes color psychology to great effect in this example. According to a study done by comScore , clicks have almost zero correlation to conversions. It’s got a neat design and good coloring.

Guidelines 60

Guidelines comScore Metrics Advertising 60

Convince & Convert

SEPTEMBER 29, 2015

Comscore data, reported by BI Intelligence. Certainly, some of the Lowe’s Fix in Six executions provide hints and tricks that do not necessitate home ownership to be useful (see the example here). Speaking of youth, there are several social media platforms where youth congregate, most notably Snapchat, Vine, and Tumblr.

Tumblr 60

Tumblr Social Media Real Estate Brands 60

Convince & Convert

JULY 7, 2011

The most recent example to cross my inbox is from restaurant chain Buca di Beppo. I received two emailed press releases with no cover note and no personalization or explanation of any kind from Braintrust Marketing & Communications in Las Vegas (presumably the agency for Buca di Beppo). Really, I am. We’re Crazy About Likes.

Press Release 150

Press Release comScore Cost ROI 150

Convince & Convert

MARCH 17, 2016

From providing entertainment to educating to expressing your opinion to marketing a product, videos are a powerful tool. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes. Take, for example, Unbox Therapy. These videos provide free marketing and publicity for your product.

Video 60

Video UGC Content comScore 60

Convince & Convert

JULY 23, 2012

SBNation.com is the best example of a new media sports entity that has risen out of this era of social media. About the Christopher Craft: Christopher Craft is the Founder/CVO of Nao Media and Consulting , a hybrid firm (media/branding/marketing/design) working in the fields of business, entertainment, sports, food and information technology.

Sports 133

Sports Social Media comScore Tweetdeck 133

Social Media Marketing

FEBRUARY 25, 2012

A recent Comscore study has shown that women are more likely to take a photo of an image and share it, while men are more likely to use their smartphones to find information, either by scanning a barcode or researching product features. There are some good resources out there with a number of great examples for businesses.

Apparel 167

Apparel comScore Delicious Posterous 167

Ignite Social Media

DECEMBER 16, 2016

With an increasing number of businesses using social media for marketing, many platform analytics leave something to be desired. For example, the analytics interface will not allow customization of the export other than selecting the date range – only offering Excel file downloads.

Analytics 60

Analytics Platform Social Media comScore 60

Buffer Social

JANUARY 25, 2018

For example, the content format Stories was introduced on several major social media platforms slightly more than a year ago. On top of these statistics, comScore’s 2017 U.S. Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses.

Social Media 111

Social Media Trends Report Survey 111

Convince & Convert

JANUARY 25, 2016

Image via ComScore. If you use email marketing to nurture your subscribers or alert your list of new promotions, then invisible email retargeting is something you need to take advantage of. Get more content like this, plus the very BEST marketing education, totally free. The only downside is that many people do it so wrong.

Adwords 60

Adwords comScore How To URL 60

Socialized

JANUARY 22, 2010

Gizmodo, for example, responded with Email is Dead? Everyone knows MySpace is the social network for kids, but in truth, in October, 2006, comScore reported More than Half (51%) of MySpace Visitors are Now Age 35 or Older, as the Site’s Demographic Composition Continues to Shift. MySpace Is Where the Young People Hang Out.

Social Media 214

Social Media MySpace Sharepoint comScore 214

Sprout Social

NOVEMBER 22, 2016

Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. In a recent study from comScore, 80% of time spent on social media is through a mobile device.

Conversation 40

Conversation Social Media Tips comScore 40

Writtent Blog

FEBRUARY 10, 2015

As this recent comScore study indicates, mobile has become the leading digital platform. Marketers often get excited when they look at ranking reports and discover that their website is ranking for several keywords. What does this mean for you as a business or marketer? Take your business to the next level in 2015!

SEO 40

SEO Strategy comScore URL 40

Mindjumpers

AUGUST 1, 2012

Tweet In late June, I wrote about ComScore’s second report called “The Power of Like 2 – How Social Marketing Works” and how it’s not just about getting likes, but rather about creating engagement and interacting with fans. Like the second report, the third one is also based on collaboration between ComScore and Facebook.

Retail 230

Retail Report comScore Brands 230

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 166

Google Picasa Engineering Adwords 166

Convince & Convert

DECEMBER 30, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 149

Google Picasa Adwords Engineering 149

Convince & Convert

JULY 3, 2011

And while Google wasn’t able to buy Twitter, they were able to incorporate Twitter data into Google results , and the tweets and mentions your published content receives has a material impact on how Google ranks you (which is why search and the marketing side of social media are important to consider in parallel).

Google 147

Google Picasa Engineering Adwords 147

Mindjumpers

SEPTEMBER 6, 2011

According to a research done by comScore called “The Power of Like: How Brands Reach and Influence Fans Through Social Media Marketing&# , users on Facebook spend the majority of their time, more specifically 27% of their time, looking at news feeds and homepages. What is “ EdgeRank”?

Feed 234

Feed Feedly News comScore 234

Hootsuite

SEPTEMBER 10, 2019

So, what’s an aspiring content marketer to do? For example, try searching “online research strategies”. For example, maybe you’re looking for a quote from Shakespeare, but you can only remember some of the words. For example, you could use it to search the Hootsuite website straight from Google. Type related:[yoursite].com.

Research 111

Research Social Media HootSuite Tips 111

Diva Marketing Blog

JUNE 17, 2009

Held weekly, Tuesdays from noon - 1p, #socialmedia explores issues about social media marketing. Boomers The Baby Boomer generation maybe late in getting to this party but according to comScore there are about 16.5 conniereece - All I can say is that marketers need 2 wake up 2 how many boomers R online & how they use socnets.

comScore 40

comScore Social Networking Social Media Flickr 40

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” And 92% of small businesses say that social media is an effective marketing technology tool.

Social Media 207

Social Media ROI B2B Marketing 207

Techipedia: Tamar Weinberg

JULY 1, 2010

For example, by looking at ProBlogger, we are being told that the owner is not an amateur but a pro blogger. Let’s take Techipedia for example. For example, if I’m blogging to tell you the importance of traffic then I should also tell you how to get traffic in the same post. For example, my blog is three months old.

Analysis 226

Analysis Domain Name Blogger Adsense 226

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. comScore). Authentic reviews and user-generated content is more important than pushed-out marketing messages. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. comScore). Authentic reviews and user-generated content is more important than pushed-out marketing messages. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

ProBlogger

MARCH 15, 2016

This dependency on mobile technology is largely driven by our addiction to social media networking, underpinning the single biggest trend affecting marketers in the coming year. For example, a retail store can use lead ads to find people who want to receive emails about their latest offers and products. Stalk like a tiger .

Social Media 34

Social Media comScore Small Business Mobile 34

Convince & Convert

APRIL 26, 2012

date was yesterday, called Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing. I came in as an online marketer search guy to a PR agency, as a contractor that. Lee: Yeah, that’s from Comscore. And someone coming into the content marketing. Lee, how are you?

Social Media 134

Social Media SEO Retail Conference 134