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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Social proof is a powerful tool for marketers who know how to use it effectively. With social proof, prospective customers get an in-depth look at a product or service without wading through direct marketing or sales-focused copy. What Is Social Proof In Marketing? There are countless examples of social proof online.

comScore 299
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Report: Social Marketing Is More Than Just Likes [Report]

Mindjumpers

Tweet Recently, ComScore , the global leader in measuring the digital world, published a report on social marketing and how it’s not just about getting likes! To see further details about the examples presented here and in general gain more insights into the report by ComScore and Facebook, please click here.

Report 277
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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. Let’s use Spotify as an example. Salesforce use animation in their digital marketing to great effect.

Airlines 210
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7 Tips to Optimize Your Social Media Conversions

Sprout Social

Social media conversions are the ultimate sign of success for marketers. This is one of the biggest challenges companies face on social media, particularly for marketers tasked with proving the ROI of a social media campaign. In a recent study from comScore, 80% of time spent on social media is through a mobile device.

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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

In Part 1 of our Ultimate Guide to Search Retargeting , we looked at the players involved in this revolutionary tactic, how it works, and the impressive “Power Ups” it can give your marketing effort. Search Retargeting, in other words, has brought the power of search engine marketing (SEM) to display. and Bing, among others.

comScore 163
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The Ultimate User-Generated Content Guide

Sprout Social

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. For example, user-generated content: Encourages more engagement: Consumers simply trust one another over brands, which means user-generated content gets much more engagement. What Is User-Generated Content?

Content 111
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3 Banner Ad Best Practices Debunked

Convince & Convert

Rarely do we question the so-called “best practices” of advertising, and when problems start to come up (not enough conversions, bad CTR, etc.), In the example above, you can see a banner for a tech company inviting you to subscribe to their newsletter. McDonald’s utilizes color psychology to great effect in this example.