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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. By Peter Caputa. Repeat after me: .

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The New Gig: VP of Marketing & Social Media @ Strategies 360

Jason Yormark

I’m thrilled to be joining Strategies 360 as their new VP of Social. building the social media offering and team at Strategies 360 and. communications firm offering a full-team approach to marketing, government relations, business strategy, creative services and. Share it on StumbleUpon. Despite the.

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Fire your Director of Social Media!

Buzz Marketing for Technology

At a recent ANA conference I was interviewing Brian Wallace VP of Digital Marketing and Media for RIM when I heard him say “2 years from now- if I still have a Director of Social Media – I should be fired!&# Said differently how do we make social part of the very DNA of the firm? Share it on StumbleUpon.

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Who is your Social Media lightening rod?

Buzz Marketing for Technology

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized.

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Social Media for Sales

Webbiquity SMM

One of the challenges in measuring the ROI of social media marketing is that the use of social networking and social sharing tools isn’t confined to the marketing group. Social media is being used in multiple functions across the enterprise, from product development (e.g. Share it on StumbleUpon.

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How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Facebook is the Gateway Drug of Social Media (12).

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What’s the Best Social Media Monitoring Tool? It Depends

Webbiquity SMM

Other than your company’s website, most mentions were likely in well-known online news sites or trade industry publication sites. Your PR team was aware of most of these as it often had a hand in generating those placements. If Google Alerts had been developed with a focus on social media, this would be it.

SM2 202