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Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them. The third is a consumer goods company. How about potential customers?

Company 231
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How to Manage Social Media Profiles

yMarketingMatters

The top bookmarking sites are StumbleUpon , Digg and Delicious. Then there is your company blog; it is seemingly a fulltime job. Little wonder that business owners become overwhelmed when it comes to managing social media. Little wonder that business owners become overwhelmed when it comes to managing social media.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They’ve adapted to using online social networks (namely LinkedIn) to identify passive candidates in the last few years and it’s serving them well. By Peter Caputa. Repeat after me: .

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StumbleUpon Channels: Which Media Brands Are Doing Well?

Adam Sherk

It has been a couple months since StumbleUpon rolled out its Channel pages for all members so I thought I’d check in and see how media brands are doing. To-date the media brands with the largest following have attracted 5,000 to 7,000 followers with quite a few channels still under 1,000. Breaking News.

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Social Media Comic – Why Don’t Our Customers Like Our Facebook Page?

SocMed Sean

Rule number one of succeeding in social media is to first ensure that you have a product or service that your customers like. Additionally, they’ll share every poor customer experience story they have ever experienced when working with your company. Share it on StumbleUpon. Leave a comment! Email this to a friend?

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Monday’s 5 Social Media Must-Reads

Firebelly

Below are 5 social media must-reads that we wouldn’t want you to miss. By Laura Click A few months ago, I told you about the annoying social media personality disorders that will kill your ability to be successful on the social web. How social search is changing the search industry. But guess what?

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Social Media Does Not Exist

Adam Cohen

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.