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The New Gig: VP of Marketing & Social Media @ Strategies 360

Jason Yormark

building the social media offering and team at Strategies 360 and. communications firm offering a full-team approach to marketing, government relations, business strategy, creative services and. interested in learning more about S360, you can visit our company. Share it on StumbleUpon. Despite the. href="[link].

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Fire your Director of Social Media!

Buzz Marketing for Technology

As the “lightning rod” for all things social at Avaya – I have tried not to accept the mantle of being the head of social media and instead be more of a caretaker of social activity across the company. I agree you need someone to know what is going on across the company socially but you should not confine social to just a few select people.

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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Additionally, every one of our posts has a quick link to Delicious, Digg, Reddit and StumbleUpon.

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Who is your Social Media lightening rod?

Buzz Marketing for Technology

I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). Do you have a team that is very loosely coupled with no clear leader that coordinates your social activity and it feels strained or hard to hold together?

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Getting a customer is not the end goal it’s the middle

Buzz Marketing for Technology

It’s the experience they had with your company over the entire sales cycle and the ongoing relationship they will have with your company when it comes to long term support. Share it on StumbleUpon. I would argue (and so did Josh) that the real work comes on Day 2 of the customers purchase. Tweet This! Share this on Facebook.

B2B 256
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How Often Do Ethical Questions Impact Your Social Media Efforts?

Adam Cohen

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Share it on StumbleUpon. What types of issues are your seeing? Tweet This!

Questions 225
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The Digital Five Tool Player

Adam Cohen

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Making the Leap: Why Companies Struggle with Social Media (9).

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