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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

Nearly three-quarters of companies plan to maintain or grow their content marketing teams over the next year. Those are among the findings from a trio of this year’s best research reports, from WordPress VIP , Hootsuite , and Metricool. Here are 10 of the key findings from the report.

Research 257
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6 Crucial Findings From Netline’s 2024 B2B Content Consumption Report

Convince & Convert

Full report goes live next week. Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. I, personally, had seen enough companies boast about their AI-powered tools to be unconvinced of such statements. Do you have a problem with gated content?

B2B 143
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7 Top B2B Social Media Trends

Oktopost

As new trends emerge and fade, marketing teams must be agile enough to adapt to different formats, user behaviors, and algorithms. Keeping up with the latest trends enables you not only to maintain a fresh online presence but also to be able to capitalize on emerging opportunities. 7 Top B2B Social Media Trends 1.

B2B 117
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Post Performance Report: Brands already inspiring us in 2024

Sprout Social

Welcome to the first edition of the Post Performance Report (PPR). With many viral videos and a late 2023 TikTok advertising campaign under their belt, their team and residents have fun putting their own spin on the latest trends. This post inspired similar posts, and a Topicals spin on the In and Out post trend. The Lion ??

Report 110
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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. This is where competitive analysis reports become critical, providing you a roadmap for translating raw data into strategic direction.

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How to use Google Analytics for stronger social media reporting

Sprout Social

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How do you ensure your social media reporting is contextual to your organization’s overall objectives? Click Next.

Analytics 140
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How companies use video content on social media

Visually SM

Video marketing is a Digital Marketing trend that has been going on for some years. In 2016 and 2017, a report published by Tubular Insight revealed that the consumption of branded videos increased an impressive 258% on Facebook. In 2020, this trend keeps developing at full speed. As we said before, live videos are a big trend.