Social Media Strategies Summit

APRIL 22, 2019

While we may not have a crystal ball, we can already start to see what the big trends in social media will be. Here are our top 10 trends for 2019. Social Media Trends of 2019 #1. According to a recent report from Statista , more than 50% of digital videos are now viewed on mobile in vertical format. The Year of Stories.

Trends 143

Trends Social Media Instagram Influencer 143

Sprout Social

FEBRUARY 26, 2024

Welcome back to the Post Performance Report (PPR), a series where we compile and analyze social media posts and campaigns inspiring us, and breakdown what makes them so genius. The stakes are high, but that doesn’t mean financial companies can ignore social altogether. The opposite is true. Your customers are waiting for you.

Report 66

Report Atlassian Brands Sentiment 66

Hootsuite

MAY 13, 2020

Even if you aren’t, it would be a mistake to ignore influencer marketing trends. According to a Business Insider Intelligence report, the market is set to nearly double from $8 billion in 2019 to $15 billion by 2022. 8 of the most important influencer marketing trends in 2020. Get the full report now! Or re-emerging.

Influencer 145

Influencer Trends Marketing Guidelines 145

Mindjumpers

SEPTEMBER 14, 2012

The following post is part of the Mindjumpers Network series and written by our Community Manager, Sara Hansson. Culture is one of the largest components of how people communicate. For international brands and companies, it can be a challenge to control and maintain product perception worldwide.

Communities 234

Communities Brands Authentication Cost 234

Sprout Social

JUNE 18, 2019

Does the person who post as your brand on Facebook also work to develop the community that the company is part of? Social media in a mid-sized company is no longer one person. Typically, most companies find they need at least a social media manager and a community manager. Where do they fit in a company?

Social Media Management 112

Social Media Management Communities Social Media Skills 112

Buffer Social

JUNE 18, 2018

. “We love coffee, but we love community and people more.” ” This Foster Coffee Company credo isn’t just a brand statement. We spoke to co-founder Nicholas Pidek and marketing associate, Justin Ozanich, about how social media has helped them grow their community and business. Making decisions with data. “One

Communities 95

Communities Company Social Media Case Study 95

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. Recently, platforms have been dominated by short-form content centered around trending audio.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

MAY 2, 2022

When you think about social commerce trends, what comes to mind? We convince ourselves that social commerce is just a trend—even though we know how much we enjoy it first-hand as consumers. Reframe the context around social commerce trends. But when it comes to your own business, the concept can be intimidating.

Trends 94

Trends Buy Cost Team 94

Sprout Social

JUNE 17, 2019

However, before you get too carried away, you should be aware of the following social media trends (and to some degree, expectations) — they’ll greatly impact how you’ll want to launch and run your personal brand campaign. As noted in Fast Company , research shows that “Stories are growing 15 times faster than newsfeeds.

Trends 111

Trends Social Media Brands Authentication 111

Pam Moore

DECEMBER 7, 2017

2018 content marketing trends, statistics and predictions. Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. 2018 Content Marketing Trends and Statistics You Should Know… . Let's Get Real!

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Template Templates Trends Content 167

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Sentiment 112

Sentiment Banking Patterns Hotels 112

Sprout Social

DECEMBER 15, 2016

As a SaaS B2B company, LinkedIn has become an increasingly important part of our social strategy. That’s why Sprout’s LinkedIn Company Pages Report is so important for our team. We also use the report to track the progress of our overarching business goals. gain in followers and a 373.7%

Team 40

Team LinkedIn Report Company 40

Sprout Social

MAY 23, 2023

Social media work is about more than just creating on-trend posts. It’s about connection, and building a community—a human element AI just can’t fully replicate. Everyone is still going to want human-to-human interaction—the thing that’s most important about community building— to be driven by an actual person,” Jeff says.

Team 135

Team Social Media Management Skills Trends 135

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? Trends give you a peek into the subjects that are now gaining attention.

Strategy 52

Strategy Twitter Tips Marketing 52

Sprout Social

FEBRUARY 5, 2024

With budget cuts, resignations and layoffs in diversity, equity and inclusion (DEI) departments, professionals and consumers alike have noticed a trend in companies backtracking on their social justice commitments made in 2020. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Social Media 112

Social Media Authentication Communities Campaign 112

Buffer Social

DECEMBER 19, 2023

I didn’t want to dance, figured the Gen Z audience of TikTok wouldn’t be interested in seeing me on screen, and didn’t think entertaining videos would lead to sales for my company, PerfectDD , which designs clothes specifically tailored to fuller busts. Either way, I move on to the next idea and keep trying.

Trends 95

Trends Authentication Video Film 95

Sprout Social

FEBRUARY 2, 2023

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. To track those metrics, Cheyanne uses Sprout’s Competitive Analysis Report (see image above) to compare Figo’s results side-by-side with competitors.

Social Media 110

Social Media Insurance ROI Meme 110

agora pulse

AUGUST 12, 2020

From introducing brands to new customers to selling products and growing loyal communities, Pinterest is designed to help companies of all kinds grow. Read on to learn more about these highlights from the 2020 Pinterest media agency guide to find out what this social media site can do for your company or clients. Following tab.

Report 105

Report How To Analytics Social Media Management 105

Sprout Social

OCTOBER 4, 2016

We’ve wrapped up our reports overhaul with an update to our Group Report. The report combines a variety of social media analytics from Twitter, Facebook, Instagram and LinkedIn to benchmark your business’ overall success on social. Pair With Network Reports for Deeper Analysis. More Networks, More Data.

Aggregator 84

Aggregator Social Networking Groups Groups 84

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. But we’ve got some ideas! . Shoppable Instagram Reels.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

With so much change, it can be hard to predict Instagram trends for 2021. From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. But we’ve got some ideas! . Shoppable Instagram Reels.

Trends 52

Trends Instagram Microblogging Meme 52

Sprout Social

FEBRUARY 1, 2024

Sentiment analysis and trend forecasting from social listening unlocks the potential to not only meet these needs but to anticipate them by helping you: Understand consumer preferences : Granular insights into customer behavior patterns and psychographics reveal customer preferences.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Sprout Social

OCTOBER 11, 2022

More than two-thirds (68%) of marketers report their organization already has an advocacy program. According to Sprout’s research, brands report not having enough content as one of their greatest employee advocacy challenges. If your company’s not in a good place with content, then you’re going to struggle.”. Data reports.

Strategy 132

Strategy Content Curation Press Release 132

Hootsuite

NOVEMBER 28, 2022

But Reddit isn’t the best place for every company. Download the full Social Trends report to get an in-depth analysis of the data you need to prioritize and plan your social strategy in 2022. Users create posts in topic-based communities — called subreddits — and interact in comment threads. What is Reddit?

Reddit 100

Reddit Brands Meme Forums 100

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Comprehensive.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

APRIL 21, 2020

While it may seem like sustainability is fashion’s newest trend, a deeper look at social media shows that consumer demand for more sustainable fashion is here to stay. And while the retail industry has weathered significant change lately, sustainability is one trend that just keeps rising. View this post on Instagram. ????Research

Retail 104

Retail Trends Fashion Marketing 104

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. What do people think about a certain topic or trend? Our members are reporting the issue is fixed for them.

Twitter 141

Twitter Survey Trends Hashtag 141

Later

JULY 10, 2019

Summer has finally hit, and while most brands are taking a vacay, now’s the time to level-up your Instagram strategy and jump on some of the hottest Instagram trends in 2019! Never miss an Instagram trend again. Instagram Trends 2019 #2: IGTV is Going to Get Even Bigger. regram @vees.ileostomy.

Trends 85

Trends Instagram Feed Feedly 85

The Realtime Report

FEBRUARY 1, 2024

invites new residents with its rich history and dynamic community. Consider your budget, long-term plans, and current market trends. Start by listing all potential expenses, including moving company fees, packing supplies, and travel costs. as you settle into your new home and community. Washington, D.C.,

Transportation 91

Transportation Real Estate Insurance Patterns 91

Sprout Social

DECEMBER 6, 2023

It’s not just a trend—it’s a proven strategy. Most social platforms have their own professional communities, both formal and informal. It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Here’s how.

B2B 119

B2B Influencer Brands Marketing 119

Buffer Social

FEBRUARY 23, 2023

For the last six years, we’ve published the State of Remote Work report. We use this report to do a deep dive into the experience of remote workers around the world, their work structure, their struggles, and their career growth and pay. These trends have all increased from 2022 as well.

Report 117

Report Trends Survey Groups 117

Sprout Social

FEBRUARY 29, 2024

In business, artificial intelligence (AI) is more than just a trend; it’s a crucial tool reshaping how we approach marketing and customer engagement. Market research AI tools dissect large datasets, revealing market trends, customer preferences and competitive landscapes , enabling businesses to make data-driven decisions.

Patterns 121

Patterns Sentiment Analysis Proposal 121

Sprout Social

FEBRUARY 15, 2023

Fifty-three percent of consumers say brands that issue statements in support of racial equality need to follow it up with concrete action , according to an Edelman report. HOORAE Late last year, HOORAE—a media company led by Issa Rae—announced its partnership with Walmart: The Black & Unlimited Digital Development Program.

Collaboration 99

Collaboration Brands Press Release Communities 99

Sprout Social

OCTOBER 16, 2023

What younger consumers want from brands Depending on your company and industry, appealing to younger consumers doesn’t always mean marketing to Gen Z or Gen Alpha. Brand authenticity It’s easy for brands to default to hopping on timely trends and challenges or creating a social-specific brand voice because it aligns with the zeitgeist.

Brands 115

Brands How To Authentication Collaboration 115

Sprout Social

FEBRUARY 12, 2024

Ogilvy research shows that 75% of B2B companies have already jumped on board, realizing its immense potential. Influencers help organizations use these authentic interactions to build a loyal community around their brand. This can be instrumental in building online communities where consumers can come together to connect and learn.

Influencer 107

Influencer Marketing Collaboration ROI 107

Sprout Social

APRIL 17, 2023

The time saved around publishing, scheduling and reporting will empower you to maintain agility and innovate. This is how brands expand the value of social beyond marketing and communications. Algorithms change, platforms go in and out of fashion, consumer usage trends shift. in savings. estimated savings. estimated savings.

ROI 103

ROI Social Media Management Team Study 103

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks.

Construction 52

Construction Social Media Strategy Collaboration 52