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Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks. Social Events (e.g.,

Review 152
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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media. Which voices are most influential in your market space.

Vocus 184
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How to Develop a Social Media Policy for Employees in 2020 and Beyond

Oktopost

How did this document, originally hated by employees, become such an important component of a brand’s overall social media strategy? Should employers suddenly change course and encourage employees to spend time on social networks during work hours? What is a social media policy for employees? Policy enforcement.

Policies 146
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Community Bootstrapping: Tools & Strategies To Build A Community.

Jason Yormark

Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over. In addition, WordPress’ sister offerings, BBpress and Buddypress offer message board and social network features as well that all integrate well with each other.

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Best Internet Marketing Posts of 2011

Techipedia: Tamar Weinberg

In January of 2011, I said that I’d make our Internet Marketing Posts of 2011 subscriber only. This year, I am pleased to bring back our Best Internet Marketing Posts of 2011 thanks to an excellent sponsor, HubSpot. 5 Lessons Fortune 500 Companies Can Teach You About Blogging : Some Fortune 500 blogs are really great.

Marketing 264
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7 Social Media Recruiting Tools To Attract New Talent in 2023

Hootsuite

View this post on Instagram A post shared by Kenenth Fan (@recruiterkenny) Social media recruiting tools give recruiters an extra leg-up on finding qualified candidates. Not only do they streamline the process, but they also allow companies to meet potential candidates where they already are: Scrolling through Instagram, pretending to work.

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How to Integrate Social Media into Your Website with a Homeland Embassy Strategy

Convince & Convert

It’s an idea shared first by Steve Rubel , though I’m not sure he meant to take it as far and as literal as I’m going to here, but the basic gist is that your website is your homeland and your social networking accounts are your embassies. Or do they need to socialize their homeland as well? The same is true of social networks.