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Building Loyalty Beyond Reason

Twist Image

Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. Imagine a world where companies (like that supermarket) are sending out unique offers to each and every one of their customers. Making The Loyalty Leap. Imagine a world. What is this old paradigm?

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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. Alphabet, Google’s parent company, has more than 150,000 employees. It’s a distinctly un-human company: its product is an algorithm that presents us with the information we want.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

You could also use SMS to remind customers of an upcoming event or webinar, in order to increase signups. Build customer loyalty. SMS marketing can build loyalty with your customers, as it allows you to send personalized messages and offers to individuals. A VIP program encourages loyalty among your customers and subscribers.

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8 Facebook Marketing Strategies For Small Business To Increase Engagement & Sales

Keyhole.co

Many of us crave community, and fostering community is a great way to drive brand engagement and create customer loyalty. A busy Facebook group page not only fosters customer loyalty, it also shows customers who are on the fence that your brand is worth engaging with. One example of a brand using this strategy is Instant Pot.

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8 Do’s and Don’ts When Emailing a Company Newsletter

Writtent Blog

Do Get Permission to Send Your Company Newsletter. A good basic format to follow might be: Hey [Friend’s Name], As you may know, I’m [a small business owner, starting a new blog, working for XYZ Company, etc.]. Would you mind if I sent you our upcoming newsletter? Email is a form of permission marketing. Thanks, [Your Name].

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6 Reasons to Unite Your Customer Service and Marketing on Social Media

Convince & Convert

Marketing owns the voice of the company, while service owns that voice’s support. Giving visibility to the support team on the upcoming editorial calendar pays dividends: Teams can plan resources, write FAQs, and pre-approve response language more effectively. Both are well-versed in talking to customers and prospects.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

About 62% of consumers agree brands and companies that don’t have a strong social media presence won’t succeed in the long run. Along with using social media to discover new products, 80% of consumers expect companies with a social media presence to interact with their customers in meaningful ways. What is brand marketing?