The New Kind of Customer Loyalty Your Company Needs

Convince & Convert

In order to stay competitive in the era of experience loyalty, brands must restructure their strategies and make local customer engagement a priority. Customer Experience brand loyalty customer engagement customer experience customer loyalty marketing strategy personalization

Content for the Customer Journey – Phase V: Loyalty & Advocacy

Ignite Social Media

Loyalty & Advocacy Content for the Customer Journey. The post Content for the Customer Journey – Phase V: Loyalty & Advocacy appeared first on Ignite Social Media Agency.

7 Customer Loyalty Lessons from Lady Gaga

Convince & Convert

She did so by engendering immense loyalty from her fans through her music, her message, and the community she has built around them. To anyone in the business community, this sounds like a classic case of loyalty marketing and customer cultivation. Lady Gaga image via BigStockPhoto.com.

Social Ad Targeting to Address the Customer Journey – Phase IV : Loyalty Targeting

Ignite Social Media

The loyalty phase of the customer journey keeps your best customers coming back for more. Building your audiences: It’s important to employ a few pieces of technology into audience targeting during the loyalty phase.

Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. With different companies offering similar products and services in the insurance industry, […].

Presentation: The Power of Loyalty in Social Media

Dave Fleet

In my presentation – entitled The Power of Loyalty in Social Media – I posited that social media presents an opportunity to drive significant ROI through customer loyalty. There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media. The potential for ROI through loyalty is significant and the opportunity is present, as responsibility for functions that drive loyalty are increasingly falling to the CMO.

How to Win Millennials' Brand Loyalty

Pixlee

Many brands focus on attracting Millennial customers but are finding it difficult to win over Millennial brand loyalty. What is brand loyalty and why is it important? Brand Loyalty Definition. How can your brand build loyalty with its Millennial customer base?

Earning Loyalty Points

Twist Image

When most people think of earning loyalty points, they think of their loyalty cards. The brands behind these loyalty programs are capturing tons of valuable data in what is perceived as a fair trade. What if we looked earning loyalty points differently? What if loyalty was less about how much a consumer buys, but the bigger win is that the brand earns loyalty points for doing the right thing for the consumer? Buying loyalty. loyalty.

AXA Case Study: Driving Brand Loyalty and Customer Retention for Insurance Brands with Social Listening

Digimind

As the appetite for insurance products stays strong in emerging markets, insurance companies in APAC are wasting no time to expand their customer base. While the growth of insurance weakens globally, APAC continues to be the fastest growing insurance market in the world.

Building Loyalty Beyond Reason

Twist Image

Few companies had the financial wherewithal, human capital and marketing resources to harness this information fully. This combination of customer data captured at the business level and people self-identifying themselves in spaces like Facebook , Twitter , YouTube and Pinterest creates the perfect storm for brands to leverage the power of social commerce and the value of a strong loyalty program. Making The Loyalty Leap. loyalty. loyalty marketing.

How to Use Your CEO’s Twitter Account to Build Brand Loyalty

Convince & Convert

A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership. Executives who are active on social media convey that they are invested in the companies that they run.

Loyalty Is Not Just About The Data

Twist Image

Are the right people in the room when you talk about building loyalty? After speaking at the 2012 Colloquy Loyalty Summit in Rancho Palos Verdes, California yesterday (the Terranea Resort is one of the beautiful places I have ever spoken), I found myself wondering if brands aren't shortchanging themselves on their loyalty programs, and where they reside within the organization? Loyalty is not just about the data that one collects. Does that feel like loyalty?

Using Social Media in a Loyalty Campaign | Shuaism

Josh S Peters

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Loyalty Campaign Using Social Media in a Loyalty Campaign Written on December 4, 2009 by Josh Peters in Social Media 2 Comments - Leave a comment!

The Effect of Brand Loyalty in the Costco and AmEx Breakup

Convince & Convert

In terms of mention volume, American Express is more dominant within the United States: In any case, both Amex and Visa are two of the country’s largest card services companies, and the switch is not expected to leave people distressed. FBI Announces They Can Hack on Their Own.

Top 5 Ways to Build Brand Loyalty

Buzzlogix

Despite the advantages of selling to existing customers, the job seems to get more difficult every day as customers divide their loyalty among the many brands that compete for their attention. Still, you can use the following top five ways to build brand loyalty and give your business the competitive edge it deserves. After all, many companies never respond to customer inquiries, especially those made via social media. Top 5 Ways to Build Brand Loyalty.

How One Company Is Re-Imagining Corporate Website Design

Convince & Convert

The company has ditched its corporate website in favor of Tumblr, a change that’s reportedly the first of its kind for a global brand. A visit to Nescafé’s new Tumblr highlights why the company made the move.

Is The Era of Loyalty To Consumer Brands Over?

Bill Hartzer

Quinn’s argument is that major national brands and some regional brands will soon watch their final sunsets as the hunt for low prices currently outweighs old-fashioned consumer brand loyalty. Brand loyalty used to mean something in the retail business,” Quinn said. “We I would love to see the return of brand loyalty, but with the economic outlook starting to dim again, I don’t see it happening.”. Darlene Quinn knows what it’s like to be loyal to a brand name.

Klout and Peerindex – social network loyalty cards?

The Way of the Web

Measuring influence or just tracking loyalty? And here’s where the loyalty card element comes in: Supermarkets and social networks: The basics of the supermarket loyalty card are pretty simple.

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Marketers weave web of loyalty

Social Media Network Marketing

These retailers are also delving further into the connection between online customer experience and customer loyalty. In general, retailers understand that a good user experience will enhance loyalty. Companies are just starting to really explore how to merge channel behavior with loyalty programs. In a recent survey by live chat software company BoldChat.

How to Create a Customer Loyalty Program via Social Media (via PR.

Saying It Social

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials How to Create a Customer Loyalty Program via Social Media (via PR Workbench) I’m a huge proponent of retail locations using Foursquare to enhance customer experience. Traditional customer loyalty programs can be expensive, complicated, and difficult to measure immediate results. Has your company adopted a social media strategy because you felt you were "forced" to do so?

Coffee and Community: Foster Coffee Company on Growing Their Social Media Following and Business

Buffer Social

” This Foster Coffee Company credo isn’t just a brand statement. Foster Coffee Company now has two thriving locations in Michigan, where people gather to drink great coffee, work, converse, celebrate the local community and build relationships. Foster Coffee Company: Key Stats.

10 Important Statistics Your Company Needs to Know About Providing Discounts

Convince & Convert

Even more popular than free shipping and loyalty rewards, consumers want a price deduction before anything else. Image via BigStockPhoto.com. The holiday shopping season is already here and that means it’s also discount season.

What Makes Customers Loyal to Brands?

Convince & Convert

In 2016, brands should be doing everything possible to promote customer loyalty. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. Such brands/companies are well worth my continued support.”.

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Funnel Vision: Why Companies Need To See The Light At the End of the Funnel

Convince & Convert

Strategies include discounts, promotions, exclusive offers, loyalty programs, and beta tests, among others. Funnel Vision: Why Companies Need To See The Light At the End of the Funnel is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy.

How Connecting with Customers Became the Unofficial Theme of Social Media Marketing World 2019

Social Media Today

It's no longer enough to broadcast marketing messages on social media - instead, companies need to engage with their prospects in order to gain their loyalty

Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. Today, on the show, in just a moment, Jonathan Wichmann from the Maersk Line, which is the world’s largest container shipping company.

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Social Media Marketers: Time to Get Personal

Mindjumpers

Personality creates loyalty. Ted Rubin’s point is that even though your target group is not always willing to listen to your message, they will grow a sense of belonging and loyalty towards your brand over time, if your community management plays by the rules of engagement. Tweet.

Social Customer Service: How to Make Your Ideals Reality

Mindjumpers

Engaging with your users and customers on social media is an easy, cost effective way of gaining brand awareness and loyalty. Most companies have already realised this. Either way, with 1 billion active users on Facebook alone, companies still have a lot to gain from social media.

10 Ecommerce Predictions for 2013

Buzz Marketing for Technology

Thanks to smarter marketing, better technology and consumers speaking out, 2013 just might be the year we see a real shift in how close customers and companies can really get. Companies that don’t test won’t get anywhere near providing the best online experiences for their audience.

How Oscar Meyer is Cooking Up Customer Connections

Convince & Convert

Ask any company, and chances are they’ll tell you how much they love their customers. Clearly, bacon lovers need to prove their loyalty and knowledge of the proper type of bacon to eat. But are they willing to take that love to the next level and play matchmaker?

How to Build Stronger Bonds With Your Community

Convince & Convert

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. Businesses commonly mistake “customer satisfaction” for customer loyalty. Image via BigStockPhoto.com.

How to Showcase Your Brand’s Unexpected Side

Convince & Convert

In a new video, luxury lifestyle retailer Harvey Nichols uses real-life footage of people shoplifting in its stores to make an important point: Get those freebies legally—with the company’s new rewards app , of course. Love freebies? You’re not alone.

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Why Social Media is not a Cheaper Alternative > $5 [part II]

Mindjumpers

Social is all about: Return on Investment and Brand Loyalty. Social for companies and brands is all about return on investment (but then again, who are we kidding, what isn’t?!). a key metric should be brand loyalty.

8 Do’s and Don’ts When Emailing a Company Newsletter

Writtent Blog

Do Get Permission to Send Your Company Newsletter. A good basic format to follow might be: Hey [Friend’s Name], As you may know, I’m [a small business owner, starting a new blog, working for XYZ Company, etc.]. box for your company is both legally required and good email etiquette.

How to Master the Art of the Upsell

Convince & Convert

An example would be the very same IT firm offering to simultaneously overhaul and upgrade the database capacity of their client company—for a higher price. Needless to say, this also means that companies can save money on market research. Image via BigStockPhoto.com.

5 Bad Marketing Habits Made Worse by the Internet

Convince & Convert

We all know the empty promise of an advertisement claiming that a multinational, billion dollar company “cares” about us. And by that I mean, for most companies, it’s much, much worse online. Loyalty” Programs.

3 More ROIs in Social Media – Conversations Leads and Advocates

Buzz Marketing for Technology

Tags: Communications Conversational Marketing Customer Support Facebook Inbound Marketing Lead Generation Loyalty Social Media Social Networking Twitter

How to Earn Revenue With Your Customer Support

Convince & Convert

When a company looks at cutting costs, one of the first things to get affected is the customer care team. Chik-Fil-A enjoys such strong customer loyalty that it pays its store operators double or triple the industry average pay and still affords to give 10% of their profits to charity.

Twitter's Supposed Lack of Loyalty: It's “too” easy

Bare Feet Studios

FWIW we offer training in how to use Twitter and would be delighted to work with any individuals or companies who want to use it as a business tool. Tagged as: abandon , adoption , easy , loyalty , nielsen , research , socialmedia , twitter { 6 comments… read them below or add one } Roxanne Darling April 29, 2009 at 2:21 pm Rummaging in the back of my mind was the question, “How did Nielson analyze the data?&#