Oktopost

JANUARY 11, 2024

Types of Demand Generation Tools While some companies prefer to look broadly at marketing automation, others may choose a tool for a specific purpose, such as sending newsletters. There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis.

Tools 62

Tools B2B Hubspot Analytics 62

Social Media Strategies Summit

NOVEMBER 28, 2022

Description —Not available in every type of ad, but it’s an opportunity to include more info about your product. Types of Facebook Ads. HubSpot understands Facebook’s B2B lead generation potential. But a standard video ad—incorporating a single video—isn’t ideally suited to every campaign type. Image source.

Examples 246

Examples Facebook B2B Instant Messaging 246

Buffer Social

AUGUST 23, 2018

To get started, we teamed up with LinkedIn to share with you tried and true tips on how to leverage one of the most valuable online resources for your business: your LinkedIn Company Page. With this simple 5-step strategy your business can accelerate the growth of your Company Page by up to 600 percent. – Company description.

LinkedIn 104

LinkedIn Company Tips RSS 104

Webbiquity SMM

MARCH 13, 2019

I did a website analysis and custom demonstration for a local IT recruiting company recently. This is a very successful company. They need a pipeline of companies that want to hire them to recruit on their behalf. Every month, HubSpot generates a few leads that turn into clients as a result of this activity.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Social Media Strategies Summit

AUGUST 26, 2022

Yet, like most marketers, you’re likely to still struggle with one aspect of publishing and distributing content that delivers results: selecting topics for your company blog. Selecting topics for your company blog can be challenging when you don’t know what to write about. Source: mailerlite.com. Add Value Indefinitely.

Loyalty 204

Loyalty Software Publishing SEO 204

Social Media Strategies Summit

OCTOBER 7, 2022

But if you want to add other stuff — like links to graphics or details of the type of content you’re sharing — just create a new column or two. Answer questions about your objectives, channels and content types to create a customized calendar spanning 12 months of content. HubSpot’s Social Media Content Calendar.

Template 223

Template Templates Content Small Business 223

Social Media Strategies Summit

NOVEMBER 18, 2022

Define the types of content that work best on each platform. If not, your first step is to answer the same types of audience-themed questions we laid out in the section on Facebook marketing strategy). Company size. HubSpot (@HubSpot) October 4, 2022. Choose your campaign type. Image source.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

JULY 1, 2021

But for business-to-business (B2B) companies, the strategy shifts from a broad audience to a very specific one. B2B SEO is the online practice of using various techniques – like keyword research and a page’s metadata – to reach the decision-makers of a company. These four SEO types combine to create your SEO strategy at a high level.

B2B 125

B2B SEO Travel Hubspot 125

Mindjumpers

JULY 4, 2012

Tweet HubSpot , the Internet marketing blog, has created an interesting overview of the state of the internet marketing world presenting several different statistics useful for brands to take into account when having a social presence. Ask your Facebook fans what type of content they want to see, and then give it to them!

Statistics 229

Statistics Hubspot Marketing Mobile 229

Social Media Strategies Summit

JULY 28, 2022

At Pink Orange, we value an education company’s power from a storytelling perspective; it sets them apart from their competitors and makes them authentic. I lead the development and execution of long-term (sustainable and inclusive) business strategies for both my company and our clients. This question is easy!

Education 189

Education Authentication Team Hubspot 189

Oktopost

JULY 15, 2020

Meanwhile, many companies still have a LinkedIn page that’s designed and operated by their HR department, a holdover from the days when a LinkedIn page was more of a recruitment tool than a lead generation channel. It’s not like LinkedIn’s efficacy is a secret— 94% of B2B companies use LinkedIn for marketing.

B2B 148

B2B LinkedIn Tips Marketing 148

Writtent Blog

OCTOBER 17, 2013

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Subject matter expert Sunil Ramjaran is a strong proponent of thoughtful content outsourcing as a way for companies to leverage the most expertise possible. . Visual Content.

Types 78

Types Content Marketing eBook 78

Hootsuite

AUGUST 30, 2021

consumers aged 18 and up said they are very likely to purchase more from a company with very good customer service. Compare that to 72% for a company with “okay” customer service and only 20% for a company with very poor customer service. Types of customer service software. Source: Hubspot. Source: Zendesk.

Software 120

Software HootSuite Hubspot Small Business 120

Waxing UnLyrical

JUNE 24, 2019

Consider a mix of the types of influencers. When you offer them an advance on a new technology or you ask them to help share how a company can improve (for example) cybersecurity, they are ready to engage. Hubspot reports they receive 0.10% higher engagement rates than macro influencers. The Case for the Micro Influencer Dance.

Influencer 237

Influencer Authentication Survey ROI 237

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform. Pricing: Iconosquare starts at $29 USD per month.

Tools 84

Tools Sentiment Hubspot Price 84

Writtent Blog

JANUARY 10, 2024

35% of firms in the US outsource some component of their work, and 44% of B2B companies are currently working with outside contractors on content marketing. Subject matter expert Jodi Harris is a strong proponent of thoughtful content outsourcing as a way for companies to leverage the most expertise possible.

Content 40

Content eBook SEO Guidelines 40

Ignite Social Media

AUGUST 30, 2019

Moreover, YouTube is a key channel for brands given its SEO benefits as a Google company, and 96% of 18-24-year-olds and half of internet users over 75 using it. Content Segmentation: To differentiate between the different types of content on your channel, you may create playlists to house these groups of videos.

YouTube 142

YouTube Hubspot Video Influencer 142

Buffer Social

SEPTEMBER 11, 2023

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Now, keep in mind that I’m a solo consultant and not affiliated with any specific company.

LinkedIn 113

LinkedIn Tips Skills URL 113

agora pulse

NOVEMBER 10, 2020

With the right social media analytics tools, you can collect and evaluate meaningful data and help your company or clients make smarter decisions. When your company or clients use social analytics effectively, they can improve campaign performance, connect more deeply with customers, and stay ahead of the competition. BrandMentions.

Analytics 179

Analytics Social Media Tools Price 179

Convince & Convert

JUNE 4, 2014

To help us do this, we selected the blog, Behind the Seeds , from Canadian seed company Canterra Seeds. Let Your Experts Free According to Sheena, one of the goals for Behind the Seeds is to develop a ‘human’ image for the company and to establish Canterra as a voice or authority on seed in the market. Another great example is HubSpot.

Team 160

Team Engagement Hubspot Newsletter 160

Buffer Social

OCTOBER 3, 2017

But HubSpot wanted to find out if using Facebook Messenger is a better alternative. After four weeks of testing, they found a clear winner 4 HubSpot , 2017. The Messenger strategy results in a 242 percent higher open rate and a 619 percent higher click rate 5 The image was taken from HubSpot (2017). 12 Martech Today , 2017.

Hubspot 111

Hubspot Strategy Facebook Marketing 111

Social Media Strategies Summit

OCTOBER 24, 2018

Content performance, recorded by asking the following questions: What type of content performs best? Include a list of all platforms they are on, how active they are and what type of content they are sharing. What types of content perform the best? What type of photos do you share? A list of your most engaged followers.

Social Media 113

Social Media Strategy Guidelines Template 113

Hootsuite

OCTOBER 5, 2022

Despite these huge benefits, only one in four companies has automated sales tasks. That means three in four companies spend more time than they need to! Typing out each email and contact details to schedule a sales call is a huge waste of time. Hubspot Sales. Source: Hubspot. Email templates and automation.

HootSuite 94

HootSuite Hubspot Proposal Software 94

agora pulse

AUGUST 21, 2020

I’ll show you how to think strategically about the content you’ll produce, and what types of video to create. Types of Videos to Create for Every Stage of Your Funnel. Types of Videos to Create for Every Stage of Your Funnel. Explainly is a video production company. HubSpot Testimonial of Explainer Video by Explainly.

Video 158

Video Tips Content Patterns 158

Rebekah Radice

JUNE 1, 2015

In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below. HubSpot found that using 3 font styles makes it easier to read content.

Engagement 143

Engagement Content Hubspot Template 143

Webbiquity SMM

MAY 1, 2018

Generally speaking, most trade shows will have their own hashtag, which can be used by exhibiting companies. Reno Macri is a founder and director of a leading exhibition and event company Enigma Visual Solutions, specialising in exhibition services, event branding, event production, modular exhibition standands and much more.

Platform 152

Platform Engagement Hashtag Eventful 152

Sprout Social

OCTOBER 25, 2022

Every day, people turn to social to rant and rave about the companies they love—and the ones they don’t. Or how brands like Hubspot couple important announcements with graphics instead of just using text? — HubSpot (@HubSpot) September 21, 2022. Social listening. Learn more: [link] pic.twitter.com/TSolp5Lvnr.

Strategy 131

Strategy Brands Hubspot Survey 131

Keyhole.co

JUNE 2, 2022

It’s a rising market that is already bringing a lot of success to companies. According to Hubspot , 34% of all marketers use influencer marketing as their go-to strategy for marketing their products or services, making it the most widely used tactic for marketers with the biggest ROI potential. Source: Hubspot.

B2B 59

B2B Influencer Marketing ROI 59

Keyhole.co

NOVEMBER 22, 2023

Choose a page type Select the type of business or organization you’re creating the page for, such as Local Business , Company or Organization , or Public Figure. Content type: It considers the type of content, such as text, images, videos, and live streams. Storytelling content strategy.

Brands 52

Brands Facebook Marketing Advertising 52

The Realtime Report

APRIL 24, 2024

And rather than generic email blasts, segment your messaging based on factors like attendee type, participation level, interests, etc. Segment your list based on key criteria like: Attendee type (speaker, VIP, general admission, etc.) You want someone who can seamlessly represent your company.

Eventful 91

Eventful Survey Loyalty Authentication 91

Webbiquity SMM

JUNE 4, 2012

500 fastest-growing companies and just 35% of the Fortune 100 enterprises maintain blogs. And presuming that blog is hosted on your company domain (e.g. Every other type of social venue imposes limits on the length, format or type of content you can post. Recent research shows that only 37% of the Inc. Flexibility.

Hubspot 111

Hubspot Content Strategy Cost 111

Buffer Social

JANUARY 22, 2024

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

APRIL 6, 2023

According to a survey , 64% of the most successful companies have a documented content strategy, which includes a content calendar. How to create a content calendar in 3 steps Creating a content calendar will vary according to the goals and content needs of your company. You can designate the author, type of content and its status.

Content 82

Content Collaboration Project Template 82

Writtent Blog

MAY 9, 2013

If you’re under the impression that inbound marketing practices are just another fleeting trend, you may be shocked to learn that the majority of marketers are actually employing inbound principles: Image Credit: HubSpot. If we had to pick a single discovery in the report that shocked us most, this would have to be it: Image Credit: HubSpot.

Trends 99

Trends Hubspot Marketing ROI 99

Keyhole.co

JANUARY 30, 2024

To give you an idea of how a general buyer persona should look like, here is a template by HubSpot. The perfect channel to find your target audience for social media marketing also depends on your business type and industry. However, if you are a B2B company, you must prioritize LinkedIn’s wide network of industry professionals.

Social Media 59

Social Media How To Patterns Sports 59

Buzz Marketing for Technology

JANUARY 11, 2011

One of the big mistakes I often see with companies when they are setting up a Page on Facebook is they spend more time planning “the wedding than they do the marriage” as I like to say. This is a new type of optimization called News Feed Optimization and it’s the next big race for all of us to embark on.

Feed 264

Feed Feedly News SEO 264

Oktopost

NOVEMBER 3, 2021

There are several different types of qualified leads: Marketing Qualified Leads (MQL): There are almost as many MQL definitions as there are MarTech solutions. There are existing lead qualification frameworks that many B2B companies can adapt to their own needs. HubSpot created GPCTBA/C&I as an attempt to improve on BANT.

B2B 135

B2B How To Data Process 135