Buzz Marketing for Technology

DECEMBER 15, 2011

Imagine a company that has upscale retail locations around the United States receiving tens of thousands of customer visits. Fan pages are a unique marketing canvas to connect with avid consumers. Fans may “like” the page, but what good is it really doing the company or its customers? What’s the point of the storefront?

Brands 275

Brands Repository Analysis Sentiment 275

Webbiquity SMM

JUNE 20, 2011

Amid all of the hype, conferences, and rapid adoption of social media marketing by organizations from sole proprietors to the Fortune 100, there remains an undercurrent of skepticism. This surfaces in posts like Social Media Skepticism , 5 reasons why social media skeptics maybe right and Business social networking: where’s the ROI?

Social Media 205

Social Media ROI Social Networking Foursquare 205

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. It’s not just software companies that need product feedback.

Tools 94

Tools Sentiment How To Team 94

Webbiquity SMM

NOVEMBER 23, 2010

Social media makes it easy to connect with new people who share your interests…anywhere on earth. Before social networks (and even more so before email became widespread), it was difficult to make and maintain acquaintances with professional peers or people with similar interests in other parts of the country, much less the world.

Social Media 192

Social Media Committee Press Release Posterous 192

Sprout Social

MARCH 7, 2022

Here are four types of brand survey questions marketers use to learn more about how audiences perceive their brand: Cognitive : Questions that assess what audiences associate with your brand. Brand survey functionality across social networks. Brand surveys on social are typically used to gauge ad effectiveness.

Survey 93

Survey Brands Sentiment Template 93

Laurel Papworth

FEBRUARY 19, 2013

I read an article on Wendy Harmer’s Hoopla Polls Fake Story by @gabriellechan that got me thinking about Nielsen polls, sentiment analysis and focus groups. And how totally outdated, outmoded and antique they seem compared to Big Data of social media. Facebook Advertising as a Free Marketing Tool.

Research 107

Research Nielsen Sentiment Facebook 107

Social Media Network Marketing

OCTOBER 15, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products.

Social Media 101

Social Media Social CRM Repository Wiki 101

Sprout Social

JUNE 12, 2016

This week, two major social networks launched some exciting new features. That’s why we’ve decided to just jump right in and explain what they mean for social media managers. Introducing Twitter Insiders. On Twitter, your resource squad just got bigger. Gemma Proctor Research Manager at Twitter UK @gemmaproc.

Social Media 40

Social Media News Twitter Focus Group 40

Bill Hartzer

MAY 26, 2010

Some people think they can just send out a couple of surveys , or do a few focus groups , and gather all the information they need about the public’s opinion about their products. While these are useful ways to gather marketing and demographic data , you still need to know what people are saying behind closed doors.

Brands 114

Brands Klout Reputation Digg 114

Convince & Convert

FEBRUARY 11, 2015

Not only do they provide a measurable snapshot of campaign success, they’re a tried-and-true gateway to conversion : Companies with 40 or more landing pages get 12 times more leads than those with 5 or less. Social media is another great way to test new messaging, landing page layouts, and even call to action button designs.

Crowdsourcing 60

Crowdsourcing Exercises Focus Group Forums 60

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Convince & Convert

AUGUST 27, 2015

While I could make an argument for every company needing to see information in realtime, there are plenty of use cases where a daily update would work just fine. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network. Research Your Market, in Realtime.

Vimeo 60

Vimeo Influencer Smart Phone Instant Messaging 60

Sprout Social

AUGUST 23, 2016

Many small- and medium-sized companies see growth in brand awareness, site traffic, shares and customer engagement when there’s a plan in place. Social Media for Business by the Numbers. Social media allows smaller companies to compete against some of the larger businesses to reach more customers.

Social Media 40

Social Media Avatar Social Networking Compete 40

Audiense

FEBRUARY 8, 2017

I helped them to build strategies for marketing shows before they aired, engaging with the audience while they aired, and measuring the response afterwards. I’ve been working with the entertainment company Anonymous Content (Mr. How does social data analysis differ from conducting focus groups with those audiences?

Data 60

Data Focus Group Compete Twitter 60

Kikolani

AUGUST 18, 2015

Your website or blog is the most important piece of the puzzle in online marketing. Stop putting all of your chips on your social networks. I’m not saying to stop your social activities. It’s true that organic social traffic is decreasing as we speak, but it is always a good move to share your content on social networks.

Content 60

Content How To Reddit Campaign 60

The Marketing Blog

OCTOBER 10, 2008

Sounds a great proposition, especially when recession is on upward swing & markets are hitting rock bottom. The research which their focus group discussions revealed was that Indian customers are not price sensitive, they are value sensitive. There website called [link] is full of such great offers.

Startup 109

Startup Web 2.0 SMS Proposal 109

Social Media Network Marketing

MAY 31, 2010

Those organizations willing to invest the time and resources required to develop and support a strong virtual presence are gaining practically unlimited access to consumers' steady outpouring of raves and rants, toward favorite and disliked companies and products. Unported License. Unported License.

Social Media 62

Social Media Social CRM Reputation Widget 62

Webbiquity SMM

MARCH 29, 2022

The digital marketing landscape has changed tremendously in the last few years. Both inbound and outbound marketing strategies have evolved significantly. Between all the Metaverse developments and new web browsing privacy rules, digital marketers face many new challenges to appear in the top search engine rankings.

Brands 204

Brands NoFollow Marketing How To 204

Buzz Marketing for Technology

JULY 7, 2008

3) Cross functional participation is important - but consensus is only a “nice to have&# : Much of the long range benefits from doing this work brilliantly accrues from driving cross functional execution(Marketing/Support/Business Units). I think the same is true for the bevy of social tools. Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Social Media Network Marketing

AUGUST 14, 2010

Saturday, August 14, 2010 How To Measure Your Social Media Efforts Social Media efforts like any other marketing effort requires that it be measured, monitored and be accountable. This is simple business practice not restricted and not limited by marketing efforts alone. Unported License. Unported License. Awesome Post!

Social Media 93

Social Media How To ROI Reputation 93

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Taxi Mike is Here to Help During my recent vacation in Canada, I stumbled upon a fantastic example of marketing via helpfulness, from Taxi Mike in Banff, Alberta.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 1, 2010

Doing so reveals finely honed, groan-inducing marketing copy that clumsily tries to build a bond via forced humor and shared humiliation. In a world where company employees from Legos reward their most die hard fans by engaging with them in their online communities, what better vertical to do something similar than with professional sports?

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

JANUARY 20, 2021

Knowing your audience is a lesson from effective marketing 101. Businesses can better market and sell their product or service when they have a clear understanding of customers’ pain points, business needs, goals, constraints and concerns. This is why B2B market research is critical. Evaluate the changing needs of customers.

B2B 114

B2B Research Sentiment Marketing 114

Convince & Convert

MARCH 3, 2010

An Enormous Opportunity The huge (and expanding) reach of social media, and its relatively low cost (at least from a production fees perspective) makes it an incredibly attractive proposition for marketers. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 122

Social Media Strategy CoTweet CoTweet 122

Hootsuite

OCTOBER 13, 2020

Here’s why your brand needs to track social sentiment. Marketers do their best work when they understand their audience. That means you need to understand how your audience feels about your brand, your social posts, and your campaigns, not just how much they mention you. How to conduct a social media sentiment analysis.

Sentiment 145

Sentiment Analysis Template Templates 145

Buffer Social

JANUARY 2, 2019

But in order to be able to capitalize on this and everything else social media has to offer, you have to know what’s coming! Which is exactly why today we’re covering 5 data-backed social media trends you need to know to make 2019 your best year yet with social media marketing. Let’s dive in!

Trends 111

Trends Social Media Data Authentication 111

Webbiquity SMM

MARCH 27, 2013

Indisputably the largest business-oriented social network, LinkedIn has emerged as a crucial site for professional networking, B2B marketing, hiring and job seeking. How can individuals use LinkedIn most effectively, whether for personal branding, job seeking or networking? LinkedIn can help by iMedia Connection.

LinkedIn 207

LinkedIn Tips Hubspot B2B 207

Janet Fouts

MARCH 12, 2013

Today we may think it has to mean they use social media, but there’s more to it than that. Just having millions of followers, fans and “interactions” on social networks doesn’t make you social. You don’t actually need social media (gasp) to do that. You must talk to your customers.

Focus Group 139

Focus Group Social Media SEO Social Networking 139

Later

JULY 4, 2019

For example, if you are a Vancouver based yoga company opening a new studio in Gastown, you can invite your Gastown-based followers to join the chat. It makes it feel more like a group conversation, and less like a chatbot. #2: 2: Host a Focus Group With the Instagram Stories Chat Sticker for Customer Feedback and Insights .

Instagram 78

Instagram Brands Hosting Groups 78

Webbiquity SMM

FEBRUARY 23, 2012

It’s the fastest-growing social network ever. It’s a pain in the arse because it’s yet another social network to join. It’s Google’s latest attempt at social media, and they finally got it right. It’s mostly a playground for engineers and marketers.

Google 195

Google Tips Hubspot Adwords 195

Convince & Convert

JUNE 23, 2010

Market research is as important to most companies as the payroll department. Surveying, physical and online focus groups and opinion polling are still the primary tactics companies depend upon for market prediction and go to market strategy. Yet, it seems to be a stagnant mode of gathering feedback.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

Nobody forced companies to get involved with their customers in this way. By way of comparison, that’s approximately the same size as the Asian American population, and you certainly don’t see the media coverage, software development, conferences, and general hullabaloo about marketing to Asians. We just did it voluntarily.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

JUNE 16, 2010

And exceptional businesses are realizing tangible, meaningful outcomes using social media & mobile marketing. Create Demand, Not Messages Success with “social” marketing is becoming less about creating desire, positive sentiment or aspiration among customers. It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120