Waxing UnLyrical

JUNE 27, 2012

These days, it moves really quickly… we now get to know about earthquakes around the world on social media platforms even before the news reaches broadcasters. According to a Mckinsey report , social media enables a consumer’s decision-making journey. Image: iambents via Flickr, CC 3.0. What made it different?

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Social Media Campaign Flickr Buy 227

Firebelly

OCTOBER 16, 2012

Social media haters are familiar to those of us who do social media on a regular basis. These are the people who, for whatever reason, aren’t just content to never use social media, but think that everyone else is a raging lunatic for even using it. The I Don’t Get It.

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Social Media Smart Phone Creative Commons Flickr 258

Adam Cohen

MARCH 30, 2011

How do you define success with leveraging social media? With each passing conference and industry event, the perennial mainstays of social media case studies tend to remain the same: Dell, Comcast, Southwest Airlines, Starbucks. Social Media Success is NOT: …getting a celebrity to retweet a post.

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Social Media Airlines Sentiment Conference 244

Adam Cohen

JUNE 8, 2010

I had an interesting discussion recently about Social media strategies. When discussing inputs to a social media strategy, an admitted “social media skeptic&# replied that she thought there shouldn’t be a need for them; rather that social media strategies were really just customer relationship strategies.

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Social Media Paid Search comScore Posterous 236

Mindjumpers

AUGUST 2, 2010

So here’s a short checklist of how you can use social media to compliment your marketing activities. On a last note, when working on social media and marketing, it cannot be emphasized enough that tagging and linking is crucial to the number of results for your search. Online advertising Use YouTube.

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Activities Social Media How To Marketing 206

Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. This format makes it inevitable that we will not always get the big picture purely from social media. Quit using social media?

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Social Media Meme Flickr News 266

Firebelly

APRIL 2, 2012

Here are 5 must-reads on April Fools’ Day and social media that we don’t want you to miss. By Francis Bea It’s April Fools Day, and tech companies this year are out in full force to put a smile on your face. Flickr’s April Fool’s Joke Gives Us A Whole New Appreciation for Megapixels. April Fool’s!

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Klout Social Media Flickr YouTube 177

Harp Interactive

JANUARY 12, 2011

Backing up your social media information is helpful for personal use and a no brainer for any business with an active social presence! The good news…backing up your businesses social media accounts can save time, stress and potentially lost business, plus it’s simple and in most cases, costs nothing!

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Waxing UnLyrical

JANUARY 10, 2012

If you work as a social media manager or online community manager you see these all the time … negative comments. Most customers who complain online don’t want to hurt your company. Image: aaipodpics via Flickr, CC 2.0. Yvette Pistorio is the social media manager for Cision , and a blogger for CisionBlog.

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Comments Social Media Construction Social Media Management 214

Mindjumpers

JUNE 24, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « 4 Tips To Start a Blog Big Mashable Social Media Meetup in Antwerp » Everything You Need To Know About Social Media Posted by Anne Herngaard Jun 24th, 2010 Tweet We have stumbled across this useful resource made by the Candadian marketing company Eloqua.

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The Realtime Report

MARCH 13, 2014

Social media and viral content working on such a large scale is always a marvel to behold; however, it does create a bit of a conundrum for small businesses. As social media marketing remains an enigma for many SMBs, large-scale success seems so far away. So, Are We Just Chasing Trends?

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Small Business Social Media Compete Trends 183

Waxing UnLyrical

SEPTEMBER 28, 2012

So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee?” Image: naunasse via Flickr, CC 2.0.

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Social Media How To Flickr Meeting 256

Waxing UnLyrical

MAY 20, 2012

The biggest news in the history of social media took place Friday when Facebook had its IPO, becoming the biggest social name ever to join the public market. Its $108 Billion offering came in as the 3rd largest ever (behind Visa and Enel), so the day was significant not only for social media types but also for market watchers.

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Buy Social Media Yahoo Facebook 263

Waxing UnLyrical

JULY 11, 2012

Social media listening. Social media monitoring. Social media tracking. Social media intelligence. There are many descriptions of how we can use social media as a listening tool , to complement (or replace) our more interactive approach where we converse too. Challenge on.

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Social Media Issues Sentiment Banking 204

Bill Hartzer

JANUARY 15, 2013

Here at Standing Dog , we have a job opening (an immediate need) for a social media manager. If you have lots of great experience managing social media accounts in the Travel, Real Estate, and Entertainment industries, then you might be interested in applying for this open position. Social Media Manager at Standing Dog.

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Social Media Management Social Media Real Estate Tweetdeck 129

Waxing UnLyrical

MAY 24, 2011

Moving back to the industry’s desire to link business objectives to PR metrics brings us to social media evaluation. As the industry has started to embrace more credible and meaningful metrics, social media has presented many more challenges. Top image: Bain McLeod via Flickr, CC 2.0 ; AMEC graphic used with permission.

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Social Media Metrics Flickr Industry 227

Waxing UnLyrical

AUGUST 24, 2015

How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics. 5 Social Media Metrics You Can Stop Tracking Yesterday. From likes to leads: The new metrics for B2B social selling.

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Metrics Social Media B2B Consultant 100

The Marketing Blog

MARCH 8, 2010

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. of tweets, tweet type, conversation type.

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Study Company Web 2.0 Twitter 180

Waxing UnLyrical

OCTOBER 25, 2012

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. It turns out that some people are less than trusting of social media (for shame!)

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Direct Marketing Observations

APRIL 19, 2010

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Share images on Flickr. One might say, “Do we really need to&# ? and you know what? Share music.

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Social Media Social Networking Education Guidelines 202

Adam Cohen

JUNE 11, 2010

Over the course of the last week, while working on social media initiatives for several clients, the following questions or situations came up: A client missing an opportunity to engage in a conversation (coupled with desire of agency team members to respond). Photo credit: swiv via flickr. How has Social Media Helped You? (8).

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Questions Social Media Privacy Posterous 225

Waxing UnLyrical

JULY 19, 2013

So given that you have already interacted via social media, I don’t think it’s too much to say, “I’d love to learn a little more about <your company>… would you have 20-30 minutes for me to say “hello” to you in person over coffee?” Image: naunasse via Flickr, CC 2.0.

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Social Media How To Consultant Flickr 204

Adam Cohen

JULY 12, 2010

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

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Research Social Media Marketing Retail 265

Social Media Marketing

JANUARY 26, 2012

The Airlines To my knowledge, Southwest was the first airline (or at least the most prominent early on) to get involved with social media. They've made great use of Flickr, YouTube, Twitter, Facebook and more and have always led with a very human and very customer-centric approach. That finger wag gets me every time.

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Travel Social Media Airlines iPad 165

Social Media Marketing

MAY 22, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Yahoo Privacy Flipboard 167

Social Media Marketing

JUNE 19, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Yahoo Flipboard Flickr 137

Social Media Marketing

JULY 24, 2013

customers love to complain on Twitter, Flipboard makes users’ magazines available on the Web, the CIPR issues guidance on social media measurement, the mix of journalism and marketing needed in brand newsrooms, the royal fuss over real-time marketing and more, it''s This Week in Social Media. according to a study by 360i.

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Social Media Flipboard Journal comScore 162

Social Media Marketing

JULY 18, 2013

How to turn customers into advocates, a surprising number of people won’t take action based on TV ads, the progress of social business, WeChat is in the sites of Chinese telcos, measuring sponsorship effectiveness, the role of PR in sponsored content, the #2 concern of the C-suite and more, it’s This Week in Social Media.

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Social Media Flipboard Hashtag Metrics 167

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Help companies participate in existing social networks, and build relationships on their turf. Check out Twitter as a way to show a company’s personality.

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Social Media Press Release Marketing Widget 232

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

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Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. With social media, an abundance of resources are at your fingertips. With social media, an abundance of resources are at your fingertips. Don’t make your social media efforts half-assed.

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Social Media Engagement Forums Policies 272

Laurel Papworth

SEPTEMBER 13, 2011

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. The diagrams I used are on Flickr. Note, in my experience, the over 45′s could teach the kids a thing or two about social media, but hey, what do I know?

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Training Social Media Yammer Company 75

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. All the comments were thoughtful, but there were a few that made me think a lot more about this whole “social media&# thing.

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Social Media Class Creative Commons Flickr 224

Waxing UnLyrical

OCTOBER 6, 2011

But considering that there are plenty of other social media fish in the sea, it’s not his best option in terms of the time he has available. There are incredible demographic numbers available for most social media platforms now. Don’t assume that social media comprises just Twitter, Facebook and maybe LinkedIn.

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Social Media Platform Tips MySpace 203

Waxing UnLyrical

FEBRUARY 14, 2011

Here are six ways to start injecting the Valentine’s Day spirit into your social media routine. Leave a review for a company or service you like on Yelp , or a similar site. There are probably any number of ways to walk the social media talk and inject the spirit of Valentine’s Day into our daily routine.

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Plaxo Social Media Flickr YouTube 192

Social Media Marketing

MAY 15, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Flipboard Social Networking Foursquare 162

Social Media Marketing

MAY 8, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. What''s next for social?

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Social Media Automotive Klout Flipboard 160