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Can Publicly-Traded Social Media Companies Survive?

SocMed Sean

During my career , I have worked for a couple of big Fortune 500 telecom companies and the challenge was always working to balance the wants and needs of the customer with the wants and needs of the shareholders. As a social network, LinkedIn focuses on the business of business.

Monday Roundup: Celebrating Your Community

Waxing UnLyrical

” Talk about a religious celebration that’s gone mainstream… and one that engenders a feeling of community among those who celebrate the day. Image: North Charleston via Flickr, CC 2.0. How to Build Creativity and Self-Expression with Your Community.

“Community Manager” Confusion

Waxing UnLyrical

about what the difference is between “community manager&# and “social media manager?&# I know I am – and I am both a community manager and a social media manager! My title is “online community & social media manager.&#

How To Grow Your Facebook Community

Waxing UnLyrical

Image via niallkennedy on Flickr, CC 2.0. One that could have a vibrant Facebook community, if they could just get to that point. Wildfire is one of the many companies that offer third party apps. How To Grow Your Facebook Community is a post from: Waxing UnLyrical.

Protecting Children from Social Media

Direct Marketing Observations

How can you protect your children from social media? “I’m on top of it, I know what this social networking thing is all about&# , “My child doesn’t really use it&# , “Does it really matter? Share images on Flickr.

Understanding Social Media ROI Cycle

Mindjumpers

Tweet On our blog, we have several times written about how to calculate ROI of your social media campaigns. He is also the co-author of How to Make Money with Social Media. The prime target at this stage is to create a social media presence.

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You Are The Company You Keep

Waxing UnLyrical

Are you keeping company with people who are successful and learning as much as you can? Putting on an act is not a way to get me to follow you on any social network. Misery loves company. This is true in real life as well as in social media.

How to Fight For More Social Media Resources In Your Company

Convince & Convert

Social media and the rise of self-serve content requires that we actually attempt to fulfill the decades-old promise of 1:1 marketing – winning hearts and minds a few at a time with unprecedented relevancy and transparency and humanization and speed. Flickr Photo by Doc_Brown.

Making the Leap: Why Companies Struggle with Social Media

Adam Cohen

How many people at your company are trained, equipped and empowered to talk to customers? How many customers does your company have? No doubt the numbers stack up in a heavy ratio against people inside the company that are trained to engage them.

Monday Roundup: Best Practices for Social Media Metrics

Waxing UnLyrical

If you want to compete in today’s fast paced business environment, you have to be social. How can you track your social media efforts to ensure that your strategy is up to par? This week’s roundup introduces you to some best practices for social media metrics.

Monday Roundup: With Love, the Social Media Spotlight

Waxing UnLyrical

So I’m taking advantage of WUL to shine the social media spotlight on them. Image: photommo via Flickr, CC 2.0. By her own admission, Bess isn’t (yet) a social media butterfly, but this lady has a resume that packs quite a punch.

Managing Negative Comments in Social Media

Waxing UnLyrical

If you work as a social media manager or online community manager you see these all the time … negative comments. Most customers who complain online don’t want to hurt your company. Image: aaipodpics via Flickr, CC 2.0. Managing Negative Comments in Social Media.

50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)

Webbiquity SMM

Social media marketing has gone well beyond the hype stage and is now mainstream business practice. Still, questions remain: how do I use social media most effectively across the enterprise? Which social media monitoring tools should I use?

Dear Business: Get Over the Social Media Hump

Waxing UnLyrical

Image: richardghawley via Flickr, CC 2.0. It’s tiring and a bit of a heavy realization for someone who has been so enamored of social for so long. Can’t you just hear it: “I’m sorry, social, it’s not you, it’s me… but really, it’s you.”

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

Okay, that statistic was made up (though probably not far off the mark), but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business.

How to Grow Your B2B Facebook Community

Waxing UnLyrical

As a result, businesses continue to desperately find new ways to reach their fans and build their online reputation on this leading social media platform. Image: goiabarea via Flickr, CC 2.0. As a B2B company, your customers know the angles, and they know the game.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

With more than 90% of companies now using social media to find employees and 82% having a Facebook page , there’s no question that business use of social media has become commonplace. What your competitors are doing in social media.

Preventing Social Media Spam

The Marketing Blog

Home About In the Media Enterprise 2.0 53 pm Preventing Social Media Spam Jump to Comments Image by Josh Russell via Flickr Sometimes it feels really sorry to see the tactics of a select group of folks in the name of using Social media as a Conversation Medium ! It is a controlled approach towards embracing social media medium. Share this: StumbleUpon Digg Reddit Leave a Comment Filed under Social Media Conversation , Social media , Web 2.0

Book Review: Social Media Marketing

Webbiquity SMM

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Social Networking (Facebook, MySpace, LinkedIn, etc.).

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Social Media for Training Departments in Companies

Laurel Papworth

I was invited to speak on social media in the Enterprise by Cadre eLearning to a group of corporate training people. Training departments and social media. The diagrams I used are on Flickr. The key points I covered: we can use social media internally to distribute (broadcast) our own training material, or we can use community tools to create the material right through to peer to peer training.

The International: Taking Social Media Overseas

Waxing UnLyrical

Such is the challenge I’ve been recently tasked with: not just finding out what social media people are using around the world, but how they’re using it, why and when. Image: NASA’s Marshall Space Flight Center via Flickr, CC 2.0. Guest post by Melissa Woodson.

38+ Cool Social Media and Web Tools and Reviews

Webbiquity SMM

Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews.

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57 Social Media Policy Examples and Resources

Dave Fleet

Over time I’ve found myself doing more and more foundational work for organizations looking to dip their toes into social media. One of the key elements of this work, in my opinion, is creating a social media policy that fits well with the organization’s goals, culture and risk tolerance. As it happens, lots of organizations publish their social media guidelines online, ready for you to review and use yourself. Social Media Policies and Guidelines.

3 Social Media Opportunities Your Nonprofit is Losing

SocialFish

Since social media is the new frontier for marketing on a budget, you probably have a Facebook business page, a Twitter account, or both — but are they enough? You may miss out on opportunities you never thought of when trying to get the most out of social media.

Is Social Media Becoming Boring?

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media > Is Social Media Becoming Boring? Is Social Media Becoming Boring? Social Media is a Trend Wait, what ?

7 Truths About Social Media Marketing

Techipedia: Tamar Weinberg

Thanks to books like The New Community Rules , written by yours truly, Engage , Social Media 101 , and others, social media marketing is, for the time being, going to still be on people’s minds as they discover this bright and sunny marketing opportunity.

Association Social Media: American Land Title Association

SocialFish

2) Describe your social/digital “ecosystem” – what social media sites do you (or the org as a whole) manage? I co-manage our YouTube account with our IT manager and our Flickr account with our communications manager.

On ROI, Social Media, and Relationships

Waxing UnLyrical

I just finished watching a video from LeWeb ’10 in Paris starring Gary Vaynerchuk in which he discusses the ROI of social media. The word media did indeed (mess) everything up as far as understanding social media is concerned. [Ed: I'm on vacation.

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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. With social media, an abundance of resources are at your fingertips. However, without a successful plan and any adequate preparation, your social media efforts will fail.

7 Advanced Social Media Marketing Strategies

Kikolani

Social media gives businesses large and small an unprecedented opportunity to build community around their business. Learn to leverage these tools to maximum effect with these 7 advanced social media marketing strategies. Because social media is all about community.

Indian Companies on Twitter – A Usage Study

The Marketing Blog

Home About In the Media Facebook vs Twitter (A Comparison) How People Respond to Your Online Content March 8, 2010.1:39 39 pm Indian Companies on Twitter – A Usage Study Jump to Comments We recently did a study to understand how the businesses in India are using twitter. For this study we profiled 66 companies from ’9′ verticals and analysed them on different quantitative & qualitative parameters like no.

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Criticising Social Media ?

The Marketing Blog

Home About In the Media Entrepreneurial resources Enterprise 2.0 35 pm Criticising Social Media ? Jump to Comments Criticizing social media ? Understand Social Media as a Philosophy and its application as a Culture. Criticising Social Media ? Awesome bullet points, helps to clarify lots of things for those with questions and give insight into why certain people shove social media away.

What You Can Learn About Social Media Marketing from TLC

Techipedia: Tamar Weinberg

There was a hostage situation at the parent company, Discovery Communications, on the first of the month. I posted to Flickr and tried my best to bring it to their attention. TLC made many missteps when it came to their social media marketing efforts.

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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. People are the fuel behind social media, which is really just tools and tactics.

Top 7 Social Media Management Tools of 2018

Socialmedia.biz

In today’s fast-paced, technologically advancing world, it’s a no-brainer that the social media sector is growing faster than the Internet itself. However, marketing on social media goes beyond just publishing content. Sprout Social.

How to Network On Social Media Without Being a Stalker [Redux]

Waxing UnLyrical

One tweet led to another… Which led to the head honcho of said organization reaching out to my friend on a one-to-one level – still in social, mind you, as in, not offline – and now they are Facebook friends (initiated by head honcho, not friend).

Powwowing With Pepco on Social Media

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently.

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Using Social Media To Enact 3 Levels Of Social Change

Waxing UnLyrical

Turns out (when you research, beyond your first Google result) that “electronics recycling” (or ecycling , for short), isn’t as socially friendly as you’d believe. Image: Leo Reynolds via Flickr, CC 2.0. Have contacts at large companies? Guest post by Jason H. Parker.

10 Words And Phrases Social Media Pros Should Help Their Clients Understand

SocMed Sean

Below is a list of 10 terms that I think social media pros use or focus on that sometimes confuse our clients. Help your client understand that their social media efforts can not be measured by a single number or a website. Social can do both.

Why Social Media is Scary | Social Media Strategery

Social Media Strategery

Events Calendar Subscribe: Posts | Comments | Email Social Media Strategery Best Of Best Practices Enterprise 2.0 Social media is scary. The problem with this structure is that social media renders these traditional roles and responsibilities obsolete.