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10 Steps to Build Your Social Customer Care Strategy

Social Media Strategies Summit

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130
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The role of artificial intelligence in business in 2024

Sprout Social

NLP and sentiment analysis Natural Language Processing (NLP) and sentiment analysis enable businesses to understand and interpret human language, making them essential tools for analyzing customer feedback, social media content and other textual data while automating report generation.

Patterns 121
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How to create a complaint management system to protect your brand reputation

Sprout Social

Mishandling complaints could harm your company even more than the complaint itself. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints. From lost baggage to canceled trips, travel industry companies often deal with a lot of customer complaints.

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

For example, marketers looking to leverage social data intelligence might track Instagram, Facebook, and Twitter conversations to measure sentiment around their brand or products. Data can range from demographic information, such as age and gender, to user behavior, sentiment analysis, trends, and more. New to data analysis?

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Everything You Need to Know About Ecommerce Chatbots in 2022

Hootsuite

Gartner predicts chatbots will be the main customer service tool for 25% of companies by 2027. There are three types of ecommerce chatbot platforms: Artificial intelligence (AI) driven chatbots that use natural language processing and conversational AI. This is because ecommerce chatbots can: Answer FAQs. Answer FAQs.

FAQ 120
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4 Ways Social Listening Can Help You Create Amazing Content

Oktopost

Companies that leverage social listening during the creative process can develop content that’s more relevant to their audience’s interests. Sharing content related to the company or brand. Private messaging brand or company accounts. At the same time, it also allows you to learn how audiences view other companies in your field.

Content 118
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10 clever ways to improve your Glassdoor presence using Sprout Social

Sprout Social

Glassdoor houses over 70 million reviews and insights on over one million companies, helping people make one of the most important decisions we can make for ourselves: where to work. Regularly monitor Glassdoor company reviews. Reading Glassdoor reviews is mutually beneficial for both job seekers and companies.

Review 97