Ignite Social Media

AUGUST 31, 2021

2020 also made a significant impact on the state of social media , evolving trends, and what the world deems important in life and from brands. Here’s a look at a few of the social media trends of 2021 that top organizations are capitalizing on this year: . Cause Marketing Continues to be a Top Social Media Trend.

Trends 184

Trends Organization Social Media Travel 184

Ignite Social Media

JULY 19, 2019

Social media’s impact on the travel and tourism industry continues to grow stronger. In fact, some studies show that over 40% of travelers under 33 prioritize the ‘Instagrammability’. When it comes to reaching these users, here are our top travel brands on social. Travel and Leisure. Let’s talk.

Travel 94

Travel UGC Brands Tourism 94

Waxing UnLyrical

JUNE 4, 2019

The sky’s the limit when it comes to creativity in the travel and tourism industry! JD Lasica is an author, entrepreneur, public speaker and new media pioneer. He’s also the founder of Cruiseable, a startup out to bring innovation to the cruise industry, SocialBrite, Inside Social Media, and Best of Indie.

Tourism 114

Tourism Travel Startup Metrics 114

Hootsuite

JUNE 14, 2022

Daily hashtags are popular hashtags on social media for specific days of the week. When used well, they can also boost your reach and engagement. We’ll take you through how and when to use each of them to maximize your engagement. People like to engage with other people, not typically with brands. Be like Drake.

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Hashtag Engagement Instagram HootSuite 145

Ignite Social Media

MARCH 25, 2021

I’m Jim Tobin, the founder of social media agency Ignite Social Media (2007) and influencer marketing agency Carusele (2015). Ignite Social Media is known as “ the original social media agency ” because we were the first social media agency created out of whole cloth in the United States.

Social Media 172

Social Media Advertising Team Hubspot 172

Sprout Social

MARCH 20, 2023

Your first instinct when implementing an organic social media strategy for a technology company would be to showcase your tech, right? But with organic social media (and the elusive algorithms that power it), you can’t target a specific audience. Community is a vague word though. What does it all mean?

Communities 86

Communities Products Company Strategy 86

Sprout Social

FEBRUARY 21, 2022

Anyone who manages their company’s social media for a living operates every day in fear of being the one at the helm when the company Twitter account is hacked. Let’s state the obvious: Social media governance is not the sexy side of social. The EQ you need to run social media is really high.

Social Media 124

Social Media Pharmaceuticals Energy Policies 124

Oktopost

OCTOBER 24, 2022

Employees are the most important part of any business, yet far too many companies fail to include employees in their marketing plan. How to measure engagement on an employee spotlight. This type of content can be posted everywhere, but it’s most common on social media platforms like Facebook, Twitter, and LinkedIn.

Social Media 109

Social Media How To B2B LinkedIn 109

Keyhole.co

FEBRUARY 23, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Keyhole.co

FEBRUARY 29, 2024

Social media is constantly evolving, making it challenging to keep up with the latest analytics and metrics worth tracking. As a social media manager, it’s easy to lose sleep over knowing what data is truly important. This blog post aims to help you understand how to measure social media success in 2024.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Buffer Social

SEPTEMBER 20, 2023

This is a thought that pops up many times throughout the day while I’m working as the Social Media Manager at Buffer. What really helps me is making a checklist for my social media activities. Reply to notifications on all platforms It’s important to reply to people who are engaging with you on social media.

Social Media 93

Social Media Notification Social Media Management Metrics 93

Sprout Social

SEPTEMBER 12, 2022

You get as much out of your social media channels as you put in. So it’s never been a better time to explore social media management services. When we say social media management services, we’re referring to the social media agency world—organizations that live and breathe social media.

Social Media Management 90

Social Media Management Social Media Real Estate Brands 90

Bill Hartzer

SEPTEMBER 29, 2023

This feature enables influencers to rapidly expand their topic-based maps and effortlessly share these valuable community insights with their social media audience. I love to use the feature when I travel, so that I have a list of options right when I arrive in a new city. It makes it so easy to gather community knowledge.

Influencer 165

Influencer Tools Travel Collaboration 165

Sprout Social

AUGUST 26, 2021

To stay on top of the latest trends and maintain a more accurate pulse on your audience, you need to incorporate social media market research into your strategy. What is social media market research? Social media market research is also: Affordable. 7 market research insights you can get from social media.

Research 144

Research Social Media Airlines Marketing 144

Hootsuite

AUGUST 10, 2021

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. Let’s look at how to make a social media influencer program work for you. These people have dedicated and engaged groups of followers on social media.

Influencer 145

Influencer Social Media Marketing How To 145

SocMed Sean

DECEMBER 18, 2018

Today’s guest post comes from Hazel Fogg, creative social media manager and editor at Academic Brits. Hazel draws her creative inspiration from famous influencers, travels and books. Just recently she started to create her first social media course. Engagement with your community should be the ultimate goal.

Social Media 220

Social Media Meme Advertising Strategy 220

Sprout Social

AUGUST 4, 2022

The solution: Build a strong social media recruitment strategy. Social media is where people go to level up their career. They turn to social platforms to learn new skills, network, research companies and search for jobs. 10 ways to say ‘We’re hiring’ on social media (post examples).

Examples 101

Examples Social Media Skills Team 101

Mindjumpers

JULY 23, 2010

By engaging in social media and the possibilities that are available through Web 2.0, the level of service can now be increasingly improved, in large due to the possibility of engaging in dialogue with potential customers, and therefore in co-creating unique experiences for the customers.

Hotels 196

Hotels Engagement Social Media Web 2.0 196

Sprout Social

APRIL 29, 2024

Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis. 3 benefits of using a reputation management service News travels fast in today’s ‘always-on’ social media landscape.

Reputation 77

Reputation Brands Sentiment Survey 77

Sprout Social

MAY 15, 2020

Use these social media benchmarks to get a feel for how your brand is stacking up to peers in your industry. This data can help you level-set across your organization to be a better advocate for social, and help your marketing team focus resources where you might be falling behind the competition.

Industry 123

Industry Real Estate Social Media Sports 123

Hootsuite

JANUARY 22, 2020

Many small businesses don’t have the time or the wherewithal to manage social media accounts—let alone the budget to hire a dedicated social media manager. But that doesn’t make social media management any less important. More than 40% of digital shoppers use social media to research new brands and products.

Social Media 145

Social Media HootSuite Template Templates 145

Social Media Strategies Summit

JUNE 24, 2022

So if you’re already using TikTok — or you’re planning to add it to your social media marketing strategy — you should consider doing the same with Reels. However, New York University’s social media marketing team has found a way around this: highlighting its unique selling points via Instagram Reels.

Examples 165

Examples Instagram Brands Transportation 165

SocMed Sean

FEBRUARY 24, 2022

Since then, Mark Zuckerberg’s social media giant has only continued to grow. Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. In 2012, Facebook became the first social media network to ever surpass one billion monthly users.

Facebook 130

Facebook Strategy Marketing Travel 130

Keyhole.co

MARCH 7, 2023

Social media has become a vital aspect of marketing and communication strategies for almost all organizations. However, it is crucial to recognize that social media also comes with its fair share of risks, especially if it is not appropriately managed. This is where social media monitoring comes into play.

Social Media 59

Social Media Apple Trends Reputation 59

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

Sprout Social

JULY 6, 2022

Travel and Tourism. How to find your own best times to post on social media. Twitter peak times for engagement shifted significantly compared to last year, becoming much more concentrated during mid mornings and middays throughout the week. Weekends had the lowest engagement for this industry. Consumer Goods.

Twitter 105

Twitter Tourism Travel Education 105

Likeable

DECEMBER 1, 2020

So, with all of our new-found knowledge from the craziness that was 2020, we’re coming at you with eight tips for creating an awesome remote company culture. With remote work comes a new set of needs and challenges, some of which simply won’t be met by the tools your company is currently using. Keep your employees happy and engaged.

Company 111

Company Handbook Collaboration Hosting 111

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Nearly three-quarters ( 74.8% ) of the world’s population over the age of 12 use social media. Those people are engaging with retail brands on social. follow companies and brands they’re thinking of purchasing from.

Retail 104

Retail Social Media Brands Tips 104

Sprout Social

FEBRUARY 12, 2024

When it comes to influencer marketing , C-suite execs want more than just good engagement. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. When you do, your brand’s message resonates with an already engaged audience.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

MARCH 19, 2024

Sprout’s 2023 State of Social Media report confirms these advantages, with 9 out of 10 business leaders acknowledging the indispensable role of AI in enhancing market competitiveness, understanding customer preferences and driving innovation. At the same time, text analytics can monitor public concerns on social media.

Sentiment 111

Sentiment Banking Patterns Hotels 111

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . You start by listening and gathering information about your brand/s, your company, and your competitors.

Social Media 64

Social Media Analysis Research Conversation 64

Firebelly

NOVEMBER 15, 2012

Everyone has their travel horror story to share — the obnoxious front desk clerk, flight delays, or whatever form of unexpected aggravation. Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them?

Social Media 241

Social Media Hotels Retail Airlines 241

agora pulse

NOVEMBER 3, 2020

With everything 2020, you may wonder when and if there’s a good time to pause your social media channels. As these events unfold, many marketers may be struggling to figure out whether they should pause social media channels for their company or clients. Let’s dig into reasons for and against doing so.

Social Media 127

Social Media Social Media Management Health Care Issues 127

agora pulse

DECEMBER 13, 2018

For social media managers this time of year is less about decking the halls with boughs of holly and more about planning for 2019. The social media landscape is changing fast and with tougher KPIs, changing technologies and new techniques, it’s more important than ever to stay ahead of our game. GDPR Seeps Into Social.

Social Media 132

Social Media UGC Adwords Influencer 132

Sprout Social

MARCH 9, 2023

In most cases, companies hire specialists for each corporate communication function, such as internal communications, public relations and executive communications. As companies switch to hybrid work models, effective internal communication is essential now more than ever. Some companies, like QAD Inc.,

Skills 112

Skills Template Templates Travel 112

Buffer Social

JULY 20, 2017

Social media is changing. When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is no longer a megaphone. Social media is becoming a conversation.

Social Media 112

Social Media Engagement Brands Airlines 112

Pixlee

SEPTEMBER 23, 2017

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. How do you find the right influencers to represent your travel brand?

Travel 66

Travel Influencer Brands Airlines 66