Convince & Convert

MARCH 8, 2012

This episode features Jonathan Wichmann the head of social media for Maersk Line , the world’s largest container shipping company. The RSS feed is: [link]. We use Argyle Social for our social engagement; we use Infusionsoft for our email; and Jim is our guest host for the podcast and a smart guy). Listen Now.

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Mindjumpers

JANUARY 3, 2011

At least, according to the 2010 edition of the ‘Consumer New Media Study’ by Cone, a Boston-based Omnicom Group company that specializes in brand trust. The study determined that consumers use a mixture of digital and new media to interact with brands and companies. So: now you know how to get the brand engagement.

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Loyalty Social Media Study Social Networking 205

Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies.

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LinkedIn Analytics Metrics Social Networking 76

Kikolani

MAY 17, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 5 Ways to Bond with Your Blog’s Audience – Today I’m sharing five tips to engage with your readers, make them feel at home, and to turn your blog into a nice and warm get-togethers.

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Socialmedia.biz

JULY 23, 2017

This is because when people check out the profiles and content of your employees, they will also check out the company they work for and the products they offer. Another big benefit of using an employee advocacy tool is that it helps employees feel more invested to their companies.

LinkedIn 60

LinkedIn Analytics Metrics Feed 60

Convince & Convert

FEBRUARY 15, 2013

Jessica Gioglio , Public Relations and Social Media Manager at Dunkin’ Donuts , joins the Social Pros Podcast this week to discuss Dunkin’s army of brand advocates, whether frequency of using a brand contributes to brand loyalty, and what the social media staffing looks like at a company as socially active as Dunkin’ Donuts.

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Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

While smaller companies will struggle to maintain the level of content creation that large corporations with extensive marketing budgets can, they are at no significant disadvantage when it comes to using social media for community building and customer service. Create novel content or mobile apps, for example.

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Kikolani

SEPTEMBER 30, 2011

Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week. 5 of the Most Engaging Blog Comment Areas – Some of the most engaging comment areas that you will find on a blog and talk about why they work so well. The Resources Mashup. Blogging / Writing.

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Mashup Resources Facebook Press Release 126

Twist Image

MARCH 7, 2013

While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. Who is laughing now? Is the newsfeed perfect?

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Social Graph Facebook RSS Feed 103

Freelance Social Media

JANUARY 21, 2010

Companies are getting used to posting the “Follow us on Twitter&# buttons on their sites but perhaps they should be also be including a short list of hashtags that they encourage their users to use when discussing them. They can promote these through their website, blog and of course in their tweets.

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Hashtag Social Media Twitter Foursquare 153

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. The RSS feed is: [link]. Facebook users are mobile. Please Support Our Sponsors.

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Advertising Marketing How To Education 130

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. The RSS feed is: [link].

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Case Study Community building Social Media Skills 118

Adam Sherk

JANUARY 19, 2010

Now not every business will have as engaging a representative, but that does not mean a personal video appeal isn’t applicable beyond celebrity. I noticed that in addition to the email list users can sign up for text and voice updates via mobile phone. Sitemap | RSS | © 2009-present AdamSherk.com Using Thesis Wordpress Theme.

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The Social Media Hat

JULY 4, 2016

When talking about half-life of a social media post, we're referring to the expected lifetime engagement of an average post, and at what point it's already achieved half of that. Like Facebook Shares and Twitter Retweets, the ideal engagement from other Pinterest users is shares and clickthroughs. Yeah, you read that right.

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Tools Feed Feedly Activities 157

Adam Cohen

JULY 19, 2010

If I name dropped them all, it would actually like correlate to a good portion of my RSS feeds , and the weekly chat is a way to interact and answer some questions real-time. Much to their dismay, Marc and Jason have invited me to host the tweetchat this week. More about this blog here. Thanks for dropping by.

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Convince & Convert

MARCH 29, 2013

Matt Thomson , VP of Business Development at Klout , joins the Social Pros Podcast this week to discuss the “Warren Buffett problem” his company faces, those fancy analytics at work behind the Klout algorithms, and expanding to offer brands a whole new product. The RSS feed is: [link]. Matt Thomson, Klout @daddymention.

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Klout Curation Social Media Analytics 129

Buffer Social

OCTOBER 3, 2016

At 27 years young, Everette Taylor is a 4-time entrepreneur and is currently serving as Vice President of Marketing for a fast-growing and revolutionary mobility company called Skurt. How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. Awesome Companies, People and Tools Mentioned by Everette.

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Social Media Marketing Skills Social Media Management 99

Twist Image

AUGUST 23, 2011

Recently, the CEO of an up and coming pharmaceutical company was injured in an accident. Why not allow readers to "subscribe" to the specific news item and they can be notified (by RSS or email) when the news item gets updated (and this includes entirely new articles about the same issue)? mobile app. breaking news.

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Flipboard Pharmaceuticals RSS Publishing 100

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners. Listen Now .

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Social Media Retail Education Airlines 130

Freelance Social Media

OCTOBER 13, 2008

Some listed monthly rates of $2k to $4k per engagement, which we assume probably means 20 to 40 hours per month. They are advising companies on how to set up and run blogs, how to reach out to and relate to bloggers, how to use Twitter (seriously) and how to make advanced use of RSS. What are these people doing?

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Consultant Social Media Foursquare RSS 106

Twist Image

NOVEMBER 12, 2010

Leveraging Social Media, some brands are getting a semblance of engagement, but community (real community) is not happening all that often. That's engagement. New media users still choose to demonstrate affinity ('like' or 'follow' or subscribe to RSS feed) for an average of only 4.6 The last new item comes from eMarketer.

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Bazaarvoice iPad Marketing Loyalty 108

Social Media Marketing

JUNE 12, 2013

Each week, I compose a newsletter for our team that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

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Social Media Metadata Flipboard Metrics 130

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. The RSS feed is: [link]. Find us on iTunes: [link].

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Posterous Social Media Comparison Team 124

Freelance Social Media

OCTOBER 20, 2008

Zuckerberg and other Facebook executives also have been busy taking meetings with the major record companies about the strategy. The company has a checkered past with the recording industry. Record execs protested that Facebook was engaging in “massive infringement,&# reports Post writer Brian Garrity.&#

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MySpace Compete Foursquare Facebook 100

Adam Sherk

JANUARY 14, 2010

Word of mouth on Twitter, Facebook and other sites (including The White House blog ) has raised over $2 million to-date through mobile phone donations organized by mGive. UPDATES: Mobile phone donations have gone very well. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

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News Sites Digg Press Release 129

Techipedia: Tamar Weinberg

OCTOBER 13, 2010

George, a representative of a UK social media agency, emailed me last month to tell me to check out his company’s blog. Those doing it right are offering specials and engaging with each and every person who leaves them a note. We’re all sitting behind mobile displays, laptop LCDs, or monitors. Photos by Shutterstock.

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Communities Social Media Influencer Social Networking 269

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. ” With a company like Delta Faucet that is B2B but also in a sense B2C, this is even more important. Listen Now . Find us on iTunes: [link].

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Case Study ROI Social Media Team 131

Kikolani

APRIL 13, 2012

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. As you will see, the majority of images are quite personable, while some are used for branding and marketing of their companies, brands and web sites. The Resources Mashup. Blogging / Writing. My Arizona.

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Mashup Resources RSS Remix 121

Convince & Convert

JUNE 7, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. “The company’s willingness to embrace social as a means to this very fast news cycle has helped, but also just being able to plan. Listen Now .

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Social Media Tumblr Yahoo Case Study 121

Firebelly

JANUARY 15, 2010

Digitalia | Indianapolis Social Media Marketing « 4 Ways To Celebrate MLK Day With Social Media | Main | Youtube Tuesday: ESCP Europe Human Experience » January 15, 2010 Social Media Weekly Roundup 1/11-1/15 Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

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Social Media Feed Reader Paid Search SMS 100

Convince & Convert

MARCH 19, 2013

To be effective on social media you need to engage with people, build strong relationships, and then continue to nurture and maintain those relationships. In the example above, the source is a blog’s RSS feed and the destination is a Twitter account. Share Mobile Updates from Glyder. You can just use Glyder instead.

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Products Social Media Tools HootSuite 167

Kikolani

AUGUST 2, 2013

Here are some of the best articles I have seen on Google+ , retweeted on @kikolani , and read in RSS subscriptions this week. 5 Best Social Media Campaigns Aimed at Mobile Users – Here are 5 leading brands who had effectively increased brand awareness while incorporating mobile marketing into their social media campaigns.

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Marketing SEO Mashup Groups 121

Convince & Convert

MAY 17, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The RSS feed is: [link]. Listen Now .

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Social Media Study Statistics Aggregator 161

Adam Sherk

FEBRUARY 9, 2010

The NYT could also just build this functionality into their own mobile apps, but partnerships offer greater cross-promotional and audience development opportunities. Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement? That’s just one idea.

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Foursquare Badge Press Release Syndication 111

Sprout Social

DECEMBER 27, 2016

The company that promises you 4,000 followers in an hour will not give you valuable customers. This includes coworkers, customers and all your mobile push notifications. Engage with influencers. Automatically Post from RSS. Our Post via RSS feature is handy if you publish blog posts. Write and/or edit blog posts.

Social Media 79

Social Media How To Hashtag Publishing 79

Techipedia: Tamar Weinberg

AUGUST 2, 2011

And while I am not a consultant with the company, we have a partnership agreement that makes them a preferred vendor for Social Media Explorer and our companion learning site, Exploring Social Media. It really frees me up to manage social content and engagement away from a desktop and is very functional and enjoyable to use.

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Tools Tips Marketing Social Media 277

Buffer Social

OCTOBER 16, 2017

How to listen : iTunes | Google Play | SoundCloud | Stitcher | RSS. It’s hard to grow an audience, create great content, and increase engagement. Your strategy should include a basic company mission statement, content plan and goals. On Facebook, for example, the highest engaging videos are between 60-90 seconds.

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Social Media Tips Video Industry 112