Likeable

APRIL 2, 2019

Last month, Likeable held a one-day client summit focused on digital innovation to share best practices and insights around how retail brands should be preparing for the future of social media. Step out of your own perspective, and pop your bubble by seeking out insights from people outside of your team, company, or industry.

Retail 87

Retail Brands Authentication Loyalty 87

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Walmart had pre-purchased the ads, “edging out” other retailers for exposure at the start of the holiday season, according to The Wall Street Journal. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Oktopost

APRIL 20, 2021

This shift means user engagement has become the linchpin to success in traffic and search ranking. Let’s take a closer look at what user engagement really is, why it’s supplanting SEO, and how you can measure and increase it. What is User Engagement? Engagement is always intentional. Source: [link].

SEO 62

SEO Engagement Real Estate Metrics 62

Social Media Strategies Summit

MAY 10, 2019

The customer can be shopping online from a desktop or mobile device, via phone, in a brick-and-mortar store, or a combination of all of these channels, and the experience will be seamless. The mega furniture retailer is well known for keeping prices low by letting customers manage their own experience.

Brands 109

Brands Retail Marketing Mobile 109

Social Media Strategies Summit

AUGUST 28, 2019

Advancements in Artificial Intelligence are offering companies better ways to do just that. In fact, by 2021, companies are expected to be spending $57 billion on AI platforms. The results set Magnolia apart from the competition and strengthened their e-commerce arm, which is a key driver for company growth. Source: Persado.

Examples 200

Examples Marketing Retail Automotive 200

Bill Hartzer

MARCH 26, 2010

Have you been looking to turn mobile phone “browsers” into buyers? Now can now turn your mobile website into a brand consistent, fully functional m-commerce destinations without losing control or profits to third parties — regardless of the type of cell phone or carrier your customers use. – Working across all wireless carriers.

Mobile 138

Mobile Wireless Retail URL 138

Sprout Social

NOVEMBER 21, 2022

The directory features a range of marketing agencies and other companies that provide a variety services, including popular ones like creative, commerce, sound and campaign management services. The challenge increased the brand’s engagement rate by 15.79%, which was well above the set benchmarks. Case study: Fantastic Furniture .

Case Study 114

Case Study Marketing Directory Retail 114

Bill Hartzer

NOVEMBER 2, 2021

Of course, that’s not surprising, since Facebook announced that they are changing the company name to Meta. On October 28, 2021 Facebook filed for a trademark on the word Meta. If you go to the website meta.com you’ll be redirected to this web page on Facebook.com. Trademark number 97097363. Goods and Services Description.

Telecommunications 218

Telecommunications Wireless Software Applications 218

Writtent Blog

JULY 10, 2013

Mobile isn’t just a trend, it’s a total revolution in the way consumers interface with technology and businesses. In fact, experts estimate that mobile usage will overtake desktop and laptop usage by the end of this year. Mobile devices will account for 25% of global internet traffic by 2014. Source: HubSpot ). There are 6.8

Statistics 108

Statistics Mobile comScore Marketing 108

Sherrilynne Starkie

JANUARY 20, 2020

Paid Media : This is advertising, sponsorship and other ‘for money’ ways of extending reach and boosting engagement. Your company gets a great profile on a local news website giving you relevant exposure and credibility. You don’t have a website so there is no link media story to allow readers to find your company online.

Marketing 284

Marketing Tourism Content management systems Meeting 284

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Customers expect deals and promotions from their favorite retailers. The dawn of eCommerce ushered in a sequel to Black Friday which is Cyber Monday when online retailers break out their best offers.

Strategy 104

Strategy Discount How To Retail 104

Proactive Report

DECEMBER 24, 2014

Seems like every year we hear this year is going to be the year of mobile. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Mobile platforms – smartphones and tablets – now account for 60% of total digital media time spent, up from 50% a year ago.

Mobile 80

Mobile Strategy comScore Content 80

Social Media Strategies Summit

JANUARY 2, 2020

For many consumer brands, the holiday season marks the beginning of a make-it-or-break-it period where every engagement, customer interaction, and the sale can mean the difference between profit and loss. In fact, some retailers report that holiday sales make up 30% of their total revenue for the year. over the previous year.

Campaign 134

Campaign Retail Loyalty Marketing 134

Convince & Convert

APRIL 6, 2016

The reality is that customer centricity has been on the radar of brands for some time now thanks to connectivity; social media platforms and a mobile-first culture have changed the ways consumers engage with brands and their expectations of those brands. At the heart of engagement is personalization fueled by layers of user data.

Loyalty 60

Loyalty Company Engagement Data 60

Convince & Convert

JUNE 27, 2014

But smartphones aren’t far behind, with 48% of smartphone owners worldwide saying they’d use their mobile device to follow the action. via eMarketer We will likely see an increase in smartphone use to keep up with the games but also to engage with each other about what’s happening on the screen.

Retail 146

Retail Marketing Sports Team 146

Buzz Marketing for Technology

MAY 15, 2013

billion spent online this past holiday season has taught retailers anything, it’s that capturing customers—and their dollars—online is crucial. And mobile, which can seem like an entirely different universe, looms ever larger. The question is: who inside the company can embody these traits and help the CEO rule the roost?

Retail 202

Retail Analysis Analytics Data 202

Waxing UnLyrical

JUNE 4, 2014

Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Retail companies the world over are taking to holistic commerce and everything it brings to the table. User-generated content is far better at creating that community. Gamification.

Content 253

Content UGC Community building Hotels 253

Mindjumpers

MAY 2, 2012

Tweet When the QR (Quick Response) codes first became available for smartphones, it seemed to be the new big thing so companies went along with the trend by incorporating the 2D codes into their marketing strategies. Spanish railway company offers download for their passengers. Similar Posts: LinkedIn Launches ‘Follow Company’ Button.

Brands 269

Brands Posterous Retail Collaboration 269

Hootsuite

FEBRUARY 14, 2023

This lets retailers confidently service customers globally, regardless of their time zone. Needless to say, this is a major time saver for retailers. This means that online retailers cannot ignore social media as a sales platform. Second, it engages with your audience where they are. Here’s an example. trillion by 2026.

FAQ 138

FAQ Retail Team Buy 138

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. As we’ve noted, companies in a multitude of industries find the idea of location-based delivery — also known as geo-targeting — very appealing.

Team 124

Team Questions Retail Marketing 124

Sprout Social

JUNE 14, 2022

SMS marketing (or “text marketing”) is a form of mobile marketing that allows businesses to send text messages to customers and prospects. Marketing by SMS has several advantages over other mobile marketing strategies like email marketing and push notifications. Increase response rates. ” will do.

SMS 108

SMS Strategy Marketing How To 108

Buzz Marketing for Technology

JUNE 5, 2013

They check in with their trusted third-party sources, and expect your message to be consistent from desktop to mobile to tablet and back again. Here are some ideas to help win at the Zero Moment of Truth: Mobile Optimization. Mobile tech and devices are crucial to this process. better than hybrid desktop/mobile ones.

Bazaarvoice 230

Bazaarvoice Mobile How To Focus Group 230

Hootsuite

APRIL 21, 2022

Even if you’re an experienced retailer with a keen eye for Facebook advertising and selling — what happens if you’re not selling as many products as you’d like? And 23% of users follow companies and brands they purchase from on social media. It’s also a chance to engage with customers and show your brand’s human side.

Strategy 100

Strategy Brands Facebook How To 100

Keyhole.co

MAY 18, 2023

By understanding the existing social media landscape, you can develop spot-on strategies to engage your target audience, drive growth, and stay ahead in the age of updates. The average engagement rate for a Facebook Page post is 0.07%. The average Facebook Page in the retail industry receives 974,000 monthly impressions.

Statistics 59

Statistics Social Media B2B YouTube 59

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). Uploaded lists include company lists or contact lists.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Keyhole.co

MARCH 27, 2024

Instagram launched Stories in 2016 to give users a unique and fun way to connect and engage with followers. Insta Stories offers lots of interactive elements to make content fun and engaging. If you also leverage fast web hosting services and your site is mobile-friendly, you can easily rank higher on search engine results pages.

Instagram 52

Instagram How To Curation Remix 52

Social Media Strategies Summit

JUNE 8, 2023

But they were interested to discover if they could use the social network to increase purchases via physical retail stores. TAKEAWAY : Brands often speak about joining the conversion — in other words, generating impressions and engagement by tapping into pre-existing, high-profile topics. Cerveza Victoria USA is aware of this.

Brands 130

Brands Facebook Influencer Campaign 130

Visually SM

MARCH 4, 2015

Some forms of marketing are fairly black-and-white: Company A emails a coupon to Customers A to Z, who can then use it to take 10 percent off of their next purchase. As we’ve noted, companies in a multitude of industries find the idea of location-based delivery — also known as geo-targeting — very appealing.

Team 100

Team Questions Retail Marketing 100

Dave Fleet

MAY 16, 2011

Email was effective during key promotional dates — not surprising, as retailers engage in heavy email drives during those times (think of Thanksgiving or Boxing Day). Could they identify traffic that came from mobile social apps or from popular desktop apps such as TweetDeck, etc? Social media objectives vary.

Social Media 366

Social Media Analysis Tweetdeck Report 366

BeingOptimist

AUGUST 16, 2022

The importance of human resources as a key factor in the company’s competitiveness implies the improvement and development of the personnel management function. This indicates the need for the formation of a digital HR system of the company based on the application of modern HR solution software. Moxie and Telligent.

Software 52

Software Jive Telligent System 52

Social Media Strategies Summit

FEBRUARY 13, 2020

With its ability to get in front of a wide array of consumers, social media may be the darling of retail and B2C brands, but it is increasingly difficult for ANY business to ignore the power of social media marketing. Slack is a workplace communication and collaboration platform that appeals to companies large and small.

B2B 150

B2B Social Media Brands Hubspot 150

Social Media Strategies Summit

OCTOBER 3, 2019

TikTok is a social media app that allows users to post short-form lip-synced, music, talent, or comedy focused mobile videos. TikTok is the leading destination for short-form mobile video. The app’s parent company. 2 Uniqlo Engages Fans Desire for Diversity & Creativity. Source: Mobile Marketer.

Brands 114

Brands Meme Hashtag Campaign 114

Hootsuite

SEPTEMBER 16, 2022

JennyBot was available on Slush’s website and mobile app. Bestseller is the best retail chatbot example for customer service in bulk. Bestseller is the best retail chatbot example for customer service in bulk. As a result, the company counts 17,000 employees globally, with stores in over 40 countries. Source: GetJenny.

Examples 96

Examples FAQ Insurance Retail 96

Sprout Social

AUGUST 19, 2021

In 2020, Facebook, Instagram, and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences during the pandemic. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The Body Shop . The result?

Examples 133

Examples Tips Patterns Instagram 133

Hootsuite

DECEMBER 15, 2021

Heyday is a tool design with the specific needs of retailers in mind. Web and mobile chats. They may not be a social media platform, but it’s never a bad idea to take notes from the biggest online retailer in the world. This Canadian specialty tea company takes a more language-oriented approach. Google Business Messages.

Conversation 132

Conversation How To Retail Issues 132

Sprout Social

JUNE 26, 2023

Besides workflow efficiencies, AI tools provide nuanced insights that can transform your customer journeys to become more engaging and supportive. In fact, per The 2023 State of Social Media Report , 96% of business leaders believe AI will help companies significantly improve their decision-making processes going forward.

Sentiment 105

Sentiment Analysis Patterns Price 105

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. Indeed, to best engage global consumers, brands need more than online linguistic fluency. Mobile users in the Asia-Pacific region are driving much of this growth.

Marketing 100

Marketing Metadata Retail Airlines 100