Jason Yormark

AUGUST 17, 2009

Be Everywhere The first step that any business needs to take is establishing themselves as a company that embraces community. What I mean by that is companies that have active, real people engaging with their customers on multiple channels on a regular basis. It’s not enough to just have a Facebook page or Twitter account.

Conversation 195

Conversation Strategy Community Platforms RSS 195

Convince & Convert

OCTOBER 2, 2013

These seven tips will create a powerful concoction that will be hard for any company, including media companies and your direct competitors, to compete with. Well, today , online auctions are just 10 percent of its total business — its payment and mobile business is half the company. Make Mobile Your Top Channel Strategy.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Justin Levy

JULY 2, 2010

This is in addition to the many other forms of communication, feedback and reporting that we have in place with all of our clients. When we were developing this report we knew it needed to be fast or else no one would ever fill it out thoroughly. It’s quick, it’s simple but it gives us a pulse on how we’re doing.

Construction 164

Construction Upcoming RSS Feed Reader 164

Josh S Peters

SEPTEMBER 29, 2009

Now of course being the concerned citizen I am I reported them as spam, and also alerted Mozy of the affront via Twitter. Now, you would think that a company so concerned with ethics that it’s part of their landing flash animation wouldn’t be ripping off the logos of well known companies.

Lijit 113

Lijit eBook Widget Disqus 113

Jason Yormark

DECEMBER 1, 2009

But I have a real problem with a company that thinks so little of their users to make broad sweeping account shut downs like this. You have to have some suspicion of an activity that was reported. If I were reported for any malicious acts, then it would be fair if they could specify the reasons. That's kind of cool.

Facebook 189

Facebook FAQ Policies URL 189

The Way of the Web

MARCH 15, 2010

It says four publishers control 70 percent of the local and regional press, three companies – BBC, ITN and BSkyB – produce national television news and just four companies have nearly 80 percent of the commercial radio market. blog comments powered by Disqus Blog Partners: And evidence of that?

Report 31

Report Google News Library 31

Convince & Convert

MARCH 25, 2010

Thus, they have a built in “Events&# tool where you can plug in anything out of the ordinary, and that occurrence will show up in your integrated Swix reporting. On the ROI front, Swix CEO Scott Lake ( @scottica ) told me that the company puts as much emphasis on tracking the “I&# as they do the “R&#. Trade show.

Social Media 117

Social Media Strategy Statistics Metrics 117

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Techipedia: Tamar Weinberg

APRIL 22, 2010

It was recently reported that there are over 50 million updates posted to Twitter every day. If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Engineering 142

Engineering Wikipedia MySpace Yahoo 142

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. GetSatisfaction provides a way for companies to do that. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Josh S Peters

OCTOBER 20, 2009

At the end of the day when you write up your reports you need to have solid business metrics to back up your success or document your failures and that doesn’t just mean ROI, because honestly, it’s just one piece of this puzzle. Brand – Here the goal is to associate the company with it’s services and offerings.

ROI 161

ROI Social Media Metrics Loyalty 161

Convince & Convert

SEPTEMBER 20, 2010

In fact, social media can be MORE transformative for a B2B company than a B2C company. Creating and calibrating a social media strategy for any company should follow the same process. Report is $359 if you’re a MarketingProfs member, and if you’re a data hound you can roll around in it for days).

Social Media 147

Social Media B2B Strategy Consultant 147

ProBlogger

OCTOBER 13, 2014

Excluding sites like Paypal and Disqus). The reason being is because most headers have companies brand within them. Personalize emails with name and relevant information This report by Experian Marketing Services shows that including personalized product recommendations into emails can generate a 20% increase in revenues.

How To 55

How To Case Study Survey System 55

Jeff Esposito

SEPTEMBER 1, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Don’t burn bridges Written on September 1, 2010 by Espo in Company , social media I recently read a blog post from Dave Fleet that really put words to something that I had been pondering for a bit. The piece was entitled Are you creating social media scorched earth?

CoTweet 36

CoTweet CoTweet Press Release Company 36

Convince & Convert

SEPTEMBER 20, 2010

49% of monthly Twitter users follow brands or companies, compared to just 16% of social network users overall. Brand Interaction is a Major Part of Life on Twitter In addition to following brands, Twitter users research and engage with companies. 42% learn about products and services via Twitter. 19% seek customer support.

Social Media 159

Social Media Statistics Strategy Research 159

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Match Your Social Media Tactics to Your Social Media Goal The problem we’re faced with today is that very few companies seem to be thinking about their efforts in this way.

Social Media 117

Social Media Strategy Social CRM Company 117

Convince & Convert

AUGUST 16, 2010

Ive founded 5 companies, and spent 15 years running digital marketing agencies. link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im Jay Baer.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

The Way of the Web

MARCH 17, 2010

Web Strategy Wikinomics Rankings ← Report recommending ‘Google Tax’ seems rather confused Ada Lovelace Day 2010 → Businesses use social media for the common good March 17th, 2010 · View Comments For businesses, there are a couple of main ways to use social media for marketing purposes.

Social Media 32

Social Media Blogroll Feed Feedly 32

ProBlogger

JANUARY 1, 2013

If you would like to do more research on hosting companies, check out WhoIsHostingThis. Disqus or CommentLuv for comments. You will have other features such as contact forms, tracking, reporting, and an email signup box to build your email list. Register your domain with sites like Register.com , Godaddy.com , or Enom.com.

WordPress 45

WordPress Findability SEO Digg 45

The Way of the Web

APRIL 19, 2010

But obviously the study has taken place during/towards the tail end of a global recession, so I was a little surprised not to see that mentioned in over reports. publisher is trying to adapt pretty quickly – I was a bit surprised to read that Hearst is looking to buy SEO and Marketing company iCrossing for around $375 million.

Publishing 28

Publishing Blogroll Disqus Google Reader 28

The Way of the Web

JULY 5, 2010

But Fossil seem to have a cool idea, as reported by ReadWriteWeb. Meanwhile, the Journal Register company has been experimenting with producing online and print editions of their newspapers using only free tools. (H/T Make something that looks really good, allow the type of notifications which are short, actionable and time-sensitive.

Software 29

Software Open Source Journal Blogroll 29

Jeff Esposito

SEPTEMBER 3, 2010

– this post truly inspired me as many companies see a new shiny toy with a low entry point in terms of cost as a quick win. This risk vs. reward for companies often overlooks the long-term bond with customers in favor of a quick win. Will you help your company avoid this? This can burn bridges and result in the scorched earth.

Creative Commons 29

Creative Commons Disqus Eventful Social Media 29

Jeff Esposito

AUGUST 6, 2010

The week also had our team working on some international PR, have to love the challenges of communicating with reporters when they are on the next day. I would love to visit Australia, but was not as thrilled checking emails for a response from a reporter as I was getting into bed. All of us are in some way shape or form. I know I am.

Creative Commons 26

Creative Commons Case Study Disqus Report 26

Convince & Convert

JUNE 22, 2010

New research from White Horse of 104 companies found that in 86% of companies, executives are not using social media. Would a company launch a major television campaign if the CEO had never watched TV? If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

The Way of the Web

MAY 23, 2010

After all 55 million+ people with an iPhone or iPad are app users, alongside the Murdoch-led impetus for content paywalls to once again attempt to block off certain areas of the web for certain companies. blog comments powered by Disqus Blog Partners: But the iPad? And having had iPads to use since the U.S

iPad 33

iPad Applications Blogroll Social Bookmarking 33

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Internal search reports. If you have a search engine on your website, look at a report that shows what people type into that box. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Social Media Strategery

MAY 6, 2010

While there’s no shortage of resources for how to measure the ROI of social media, but unlike commercial companies, our government doesn’t use social media to make money or to sell products. The results of this survey will be published in a report and (hopefully) shared later this month at the Gov 2.0 htttp://www.scarf8.net

Gov 2.0 72

Gov 2.0 Organization Social Media Forums 72

Jeff Esposito

JULY 30, 2010

This is pretty cool and came out cleaner than I originally thought it would when it was first reported a few weeks ago. Unlike most people leaving a company, the general public liked Frank as he empathized with their problems and helped them get their issues resolved. The content trickled live onto the page throughout the day.

Creative Commons 24

Creative Commons Disqus Campaign Video 24

Techipedia: Tamar Weinberg

MARCH 31, 2008

4 Jobs I’ve Had Right after college, I worked for a few months in tech support at a forex company in the Empire State Building. As a PI, I researched trademarks and products that may have had conflicting names with existing trademarks and I reported on the findings. It was actually a very interesting line of work.

Meme 100

Meme Blogger StumbleUpon MySpace 100

Social Media Strategery

MAY 12, 2010

This “light bulb” discovery led me to the second step in my social media adventure—creating a program that would do the same thing for others on a massive scale (20,000+ employee company). We needed a reverse mentoring program. For the mentees? For the mentors? is, But They Do Need to Experience It Six Villains of Gov 2.0 The Whole. :

Gov 2.0 101

Gov 2.0 Web 2.0 Wiki Sports 101

Techipedia: Tamar Weinberg

MARCH 12, 2009

Using market intelligence, Royal Caribbean identified supporters of the cruise line via social networking sites and took the opportunity to give fifty of the most ardent supporters, called Royal Champions, special privileges, including free paid cruises and invitations to special events with company executives.

Brands 133

Brands Message Boards Travel Forums 133

Convince & Convert

FEBRUARY 19, 2010

link] Clinton Bonner Another #SXSW Accelerator company, this time covered by @jaybaer [link] –> @NutshellMail [link] 451 Heat New Email Service NutshellMail Simplifies Social Media [link] Would you use this service? Ive founded 5 companies, and spent 15 years running digital marketing agencies. I'm going to try it!

Social Media 115

Social Media Social CRM MySpace TweetBeep 115

Convince & Convert

FEBRUARY 10, 2010

A Social Anthropologist, Hidden In Your Keyboard Flowtown enables you to enter any email address, and the system instantly reports back where and how that address is connected on the social Web. “We want to be the mint.com of social marketing,&# says Ethan Bloch , co-founder of the San Francisco based company. Im Jay Baer.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Find keywords and search phrases to include in these four places: Google Analytics (or whatever Web site analytics program you’re using) Look at your keywords report to find phrases that are driving traffic to your site.

Brands 143

Brands Content Social Media Consultant 143

Convince & Convert

MAY 27, 2010

In that spirit, here are some interesting updates from companies and tools I’ve written about previously here at Convince & Convert. This was an item requested by approximately 125% of Swix’ customers, and the company was finally able to pull it off. These are exciting times at Bulb HQ!

Consultant 122

Consultant Metrics Social Media Social CRM 122

Convince & Convert

JUNE 17, 2010

As I’m writing this, my Followers per Tweet (FPT) is 2.46 (21,395 follower, 8,687 tweets sent – note that some Twitter weirdness has been massively reducing number of tweets sent reported in some cases). Ive founded 5 companies, and spent 15 years running digital marketing agencies. Gary Vaynerchuk has a FPT of 39.26.

Twitter 125

Twitter Metrics Social CRM Consultant 125

Social Media Strategery

OCTOBER 6, 2008

Development Social Media Wanted: People Who “Know&# Social Media and Communications Tue, Oct 7, 2008 Enterprise 2.0 , Social Media My company, Booz Allen Hamilton , is actively hiring consultants who “get&# social media. Home About Me Speaking Legal-ese My Team Gov 2.0 Government 2.0 Miscellaneous Personal Prof. The Whole. :

Gov 2.0 50

Gov 2.0 Social Media Web 2.0 Consultant 50