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10 Reasons Market Research is Critical to Social Media

Adam Cohen

It happens in all industries, but lately I’ve seen retail companies keep their “Consumer Insight&# group focused on traditional insight like mall traffic patterns and planograms. But those same companies need to leverage, not ignore, that insight available when fusing social media into the marketing mix they already have.

Research 265
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Controlling The Conversation: Strategies To Get People Talking.

Jason Yormark

It’s about the strategies and methods to incorporate in your communities and social spaces to facilitate mutually beneficial conversations. Be Everywhere The first step that any business needs to take is establishing themselves as a company that embraces community. In other words, a community platform that lives on your site.

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Trending Sources

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Facebook considers competing with Myspace on the music front

Freelance Social Media

The surging social-networking giant is talking to a number of song-streaming services and music community sites, including Rhapsody.com, iMeem.com, iLike.com and Lala.com, about an outsourcing deal that would more deeply integrate their music experience into Facebook, sources familiar with the situation said, the NY Post reports.

MySpace 100
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What exactly ARE your ethics?

Josh S Peters

Now of course being the concerned citizen I am I reported them as spam, and also alerted Mozy of the affront via Twitter. This type of blatant ripping off is just not acceptable in any way, but what I didn’t expect was what followed from the local (and even out of state) community at large. How does this relate to anything else?

Lijit 113
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3 Golden Business Rules for Social Media Engagement

Techipedia: Tamar Weinberg

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. This may be nothing more than a refresher course in the Captain Obvious department but even the savviest of companies is still missing the boat. Engage in dialogue.

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Report recommending 'Google Tax' seems rather confused

The Way of the Web

It says four publishers control 70 percent of the local and regional press, three companies – BBC, ITN and BSkyB – produce national television news and just four companies have nearly 80 percent of the commercial radio market. Web Strategy Wikinomics Rankings ← Great video with Leo LaPorte and Twit.tv And evidence of that?

Report 31
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How You Can Benefit from Real Time Search » Techipedia | Tamar.

Techipedia: Tamar Weinberg

It was recently reported that there are over 50 million updates posted to Twitter every day. If you work for a company that just had a Super Bowl ad, a real time search will give you a window into how people interpreted the advertisement. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca