Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. On that Monday morning, a small boy, his mother and grandfather visited SA during a company-wide meeting.

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Measuring CSR: #measurePR with John Friedman

Waxing UnLyrical

John’s long been a proponent of measurable communications, and in addition to his pretty hectic day job (the man gets to fly between DC & Paris, France, so I don’t feel that bad for him), he’s cofounder of the Sustainable Business Network of Washington , and the Huffington Post’s CSR and sustainability blogger. Measuring CSR: #measurePR with John Friedman is a post from: Waxing UnLyrical. I know.

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Danish CSR Initiative on Social Media Meets Criticism

Mindjumpers

5 Tips To Great Blogging » Danish CSR Initiative on Social Media Meets Criticism Posted by Jonas Klit Nielsen Aug 5th, 2010 Tweet The Danish CSR initiative called ‘ Lys i Afrika ‘ (Light in Africa) that was launched on Facebook 12 May has been met with heavy criticism.

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Go Local with CSR

SocialFish

Corporate social responsibility (CSR) is usually an after thought, and as such many brands simply select popular national causes or the CEO’s preferred charity to support. They see it as a valuable investment in their community, and as such local causes are critical to a corporate brand’s CSR program. For example, 55% of millennials are influenced by cause work when making a decision to join a company. Ed.note: Give Local America is coming up on May 5.

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Corporate social responsibility all year round

Sherrilynne Starkie

world’s 15 largest markets are willing to recommend companies they perceive are delivering on their CSR programs. Top Canadian corporate CSR initiatives (according to MacLeans.ca ): Canadian Tire’s approach to sustainability goes beyond being a ‘green initiative’— it’s embedded into how the company operates. *. Ford of Canada’s innovation is minimizing the environmental impacts of vehicles and company operations. *.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Even the most questionable companies are launching socially responsible programs to help communities across the globe. His 1-1-1 Model , which is promoted through his company, supports business being more socially responsible within the framework that works for them. Leveraging Social Media For Your Brand’s CSR.

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How to Leverage Social Media to Maximize Your CSR Efforts

SocialFish

Whole companies grow from bootstrap startups to multi-million dollars companies using an almost entire social media strategy. Even the most questionable companies are launching socially responsible programs to help communities across the globe. His 1-1-1 Model , which is promoted through his company, supports business being more socially responsible within the framework that works for them. Leveraging Social Media For Your Brand’s CSR.

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How American Express Created a Movement of 2,8 Million People

Mindjumpers

When brands work with CSR initiatives, Facebook can work as a hub to gather and connect people around a community. In 2010, the global service company created Small Business Saturday movement to encourage people to shop at their local business on the Saturday after Thanksgiving. Best Practise Cases Community Management Facebook Marketing & Communication Social Media Social Responsibility american express creating value CSR Facebook community Movement Small Business Saturday

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Runaway Holiday Hashtag Campaign: Lidl’s To Donate $260K in Christmas Dinners

The Realtime Report

” The company had been expecting to hand out about 1,000 of the meals (worth 20-euros each), according to Reuters. The company spokesman said “We’ve learnt quite a few lessons over the past 48 hours, to say the least.” ” It’s not clear whether the company plans to repeat the campaign next year. Social Media Campaigns #luxevooriedereen Belgium corporate social responsibility CSR grocery store hashtag campaign Lidl philanthropy

Creativity Is Alive And Well

Twist Image

a salt company. Apparently, Morton Salt has a new initiative titled, #WalkHerWalk (a CSR program to support a group of young people, who are making a positive difference in the world by tackling some tough issues that we all face). Don't worry, the robots and artificial intelligence-driven creatives will have a hard time doing this. The rock band OK Go make some of the most astonishing and creative music videos.

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Event: Customer Service Call Centres and Social Media

Laurel Papworth

Many progressive companies are opening up new communication channels and using tools such as Twitter for engagement with their customer base. With 54% of companies banning social media usage we also further investigate the pathway for this trend. What are the legal ramifications for companies and what are some of the considerations for your staff?

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The KISS Method For Determining Social Media ROI

SocMed Sean

Think of your internal knowledge base as the “Facebook for your company” and create an environment where employees are encouraged to connect and share. DON’T try to use Facebook as a company intranet. Encourage Internal Blogging Create opportunities for your employees to write blog posts that explain what they do, why they love it, and how their activities benefit the company.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

As the world continues to watch the devastation caused by the BP oil spill, it shines the light much brighter on the impact that major companies have on society while increasing consumer concerns about business practices. Build Your Defense Shield Especially in times of crisis, it’s a company’s obligation to be as open and transparent as possible, as well as to communicate most expeditiously to those consumers impacted. link] Eric Buchegger Tying together CSR and social media.

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5 Popular Posts About Social Media

Mindjumpers

Read Full Post » • For Companies: 10 Questions to ask yourself before entering social media One of the things I get asked the most when a conversation hits the subject of social media is what my best advice is. Behind the project is Danish energy company Energi Nord [.]

Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Fink, founder and chief executive of the investment firm BlackRock, states in a New York Times article , “Society is demanding that companies, both public and private, serve a social purpose. To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”. William Comcowich, in a PR Daily article , recommends eight goals of a successful corporate social responsibility (CSR) program: 1.

Make Your Business Stand Out Online

Socialmedia.biz

A company website is pivotal in creating an online presence. This also goes for companies that are reviewed numerous times. Think of it this way; a company website has information crafted to make the company look good. However, reviews are objective and genuine evaluations of a company’s products and services. You can use offline activities such as roadshows, fun fairs, exhibitions, CSR and recruitment drives to direct traffic to your online tools.

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Instagram Live Collaborations: Tips and Examples to Inspire You

agora pulse

In fact, the company regularly partners with founders , beauty influencers, pop stars, and celebs to show off its products. However, 81% of Millennials place a premium on corporate social responsibility (CSR) efforts. Interested in expanding what your social media agency can do for your clients? Consider Instagram Live collaborations. Check out these how-to tips and examples of Instagram Live collaborations. .

Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

without owning a car, according to Fast Company. Is this purely a CSR campaign, stemming from the brand’s “commitment to urban mobility as a whole,” and “belief that today’s mobility challenges can only be solved in a collective and interdisciplinary context?”

5 Secrets to Better Brand Engagement on LinkedIn

agora pulse

When it comes to B2B and B2C companies, brand engagement on LinkedIn is the holy grail. Which companies your viewers work at. Here are some of the ways you can use video through your company page: Invite your followers into your office for a tour. Charitable contributions (CSR).

Trademark Filing Changed Based on Bad Keyword Advice

Bill Hartzer

An interesting trademark filing has been done by a company owner who originally got bad advice. They had originally advised the company owner to insert keywords into the name of the trademark such as Best Flavored Funnel Cakes in the World rather than the company name, which is Carnival Food Year Round. FROM ME OVER THE PASS 3 YEARS I WAS NEVER ABLE TO FIND A COMPANY TO TRADEMARK MY COMPANY NAME WITHOUT TAKING MY MONEY AND LYING LIKE THEY WOULD DO THE WHOLE PROCESS.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

Social Citizens: How Social Media Can Help Social Problems

Mindjumpers

By motivating and inspiring the main users of social media, they match creativity with solutions and volunteers with companies. On a smaller scale of helping social problems, Mexican tele company Terra has placed a Poo WiFi constellation where dog owners (and the rest of the parks’ visitors) receive free WiFi for every poo-deposit as a part of Terra’s campaign for a new WiFi product. Have your company ever considered launching a social initiative through social media?

Storytelling – A Powerful Tool When Branding Your Organization In.

Mindjumpers

– Make your story unique, so the audience gets an impression of your company. 4 Reasons Why Your Company Should Run A Blog Diesel Kicks Ass With New Campaign!

In Time of Social Media Crisis – How Do You Respond?

Mindjumpers

This blog post is about how people can achieve social change with help of social communities, and how your company chooses to act in a time of crises when all eyes are drawn at them.

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Executive Series: Listening on Social Media is about Insight Management and Analyzing Data

Mindjumpers

The posts are based on his daily work with passionate people responsible in the area of social business, executives from large international companies and thought leaders in the social business space. Listen to the right conversation, gather data, analyze the data and get insights of high value for your company. The following are the steps, we follow at Mindjumpers when we help companies start listening to conversations.

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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Please Aggravate Me: Is Gamifying Customer Service a Reality

Convince & Convert

In all, it took one hour…17 minutes…33 seconds for the CSR to work with another department to see if the flight I needed was available, get an updated ticket price, rebook the flight, and complete the transaction. While the United Airlines CSR was very pleasant and thankful for my patience, I couldn’t help but think how can people’s time spent waiting on hold be more pleasant and fruitful , both to the customer and to the brand?

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Are You Missing Youtility’s Biggest Marketing Opportunity?

Convince & Convert

What if we moved beyond the tactical self-congratulations of CSR programs and finally understood that if corporations truly act like humans serving humans, lasting relationships of mutual benefit will develop? I realize that getting companies to completely shift to not just a customer-centric but actually a human-centric mode requires more than a sea change – it’ll take a tsunami.

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How to Develop an Authentic eCommerce Brand to Drive Holiday Sales

Pixlee

To inspire customers who are thinking about purchasing, add an Instagram homepage gallery or product visual review to your website, like the example below: Hylete, a community-backed athletic apparel company features UGC on their homepage.

7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. So how do you harness this technology for your company? Bite sized, authentic interviews by you about your company’s vision.

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7 Social Media Trends You Need to Add to Your 2017 Strategy

Rebekah Radice

My 7 predictions that will rapidly transform how your company uses social media. Regularly walk through how a customer perceives your company. So how do you harness this technology for your company? Bite sized, authentic interviews by you about your company’s vision.

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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Companies always strive for ways to create brand awareness. As everyone knows, the big companies will always have an advantage in this field due to their surplus of money which forces the smaller companies to think more creatively. Timberland is one of the best examples of a company that is socially responsible. Although I did not see any petitions online, a company that sells anything recycled could make a petition that relates to saving trees.

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What (and When) to Post on Facebook

agora pulse

If you are sharing company news to Facebook, then make sure it hits the spot for your audience. This could be a roundup of what’s been happening in your company, your industry or any related news worldwide. This is a theme to use if your brand is involved in CSR (corporate social responsibility). You could share the results of your latest charity fundraiser, update fans on your ongoing CSR news or raise awareness for upcoming events.

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13 Twitter Hashtags to Follow for Nonprofit and Charity Updates, Events and Inspiration

SocialFish

CSR – Corporate responsibility is becoming an ever widening issue, with mainstream media and average citizens starting to take real notice. Since the bail out of the banks and the controversy surrounding major companies like Walmart, social media has become a platform for accountability demands. Fundraising – Twitter has become a major source of marketing for companies, but especially small businesses.

What’s the future of nonprofits?

SocialFish

In the early 2000’s, we saw the rise of Corporate Social Responsibility (CSR) in for-profit companies. In fact, some larger companies now have a social responsibility officer with an actual department. Read this book to find out !

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Your Blog as Part of an Overarching Business Strategy

ProBlogger

In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. What I’m telling you now is that your company blog should be a piece in your overall business puzzle, that perfectly fits among the other pieces. As stated above, your company blog is the place where you write about yourself. But beware: the catch here is that you have to tell a story, not to repeat the corporatist, stiff copy you traditionally display about your company.

7 Twitter Direct Message tactics absolutely anyone can use

Audiense

Did your company recently re-brand? Do you want to share your latest CSR report? When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. Considering the results, it’s not surprising: customers have hit a high CTR rate of up to 71%, far outstripping their email efforts.

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5 Supah-Cool Free Online Tools For Nonprofits

SocialFish

According to the About page: Causecast offers nonprofits free distributable fundraising tools, donation processing, an extensive resource library and access to the campaigns and CSR programs of its corporate clients. There are other Twitter-for-work products, but I like Presently because it has the feel of a product designed by people who’ve suffered through big-company IT battles.

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The Joy of Six: Ideas for Your Blog Posts

Absolute PA

Most business blogs include industry and / or company news. People love to read about ‘good works’ so talk about your CSR (Corporate Social Responsibility) particularly if you have a businessy image. There are no limits: photos of where you work, the latest product, a video of your office on a Friday afternoon, the latest company news via YouTube. You can find out more about Sally and her company, WordNerd, by reading her blog here.

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How IHOP Got Personal for National Pancake Day 2016

Convince & Convert

Since 2006, the company has celebrated its namesake holiday by offering consumers a free stack of pancakes for an optional donation to charities in the communities in which IHOP operates. Using Twitter’s Tailored Audiences feature , the company personalized Promoted Tweets with users’ names and a GIF of syrup pouring over a stack of pancakes in each ad. If you’re IHOP, National Pancake Day is kind of a big deal.

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Auto Brands Comparison Report

Unmetric

One of the interesting factors about these brands’ Facebook communities is that most of them recently merged their car model pages into their parent company page - except Honda. Though Chevrolet received the most engagement on content about new vehicles, features, and ad campaigns, they also spoke a lot about their CSR activities. Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles.

Where Does 'Transparency' Fit In The New Social Media Marketing Model?

Diva Marketing Blog

in the end it isn't the bloggers, the company or the agency that will dictate the success.it's The company name on that person’s business card doesn’t matter. it's about personalized service through social media that ends with a happy customer and a positive impression which builds the company's brand. Tim Skaggs - I can see why larger companies would not be transparent in the social marketing because of the previous types of marketing done by the company in the past.