Transformational CSR: When a pro-bono client metamorphizes into a cultural change agent within an agency

Waxing UnLyrical

For most companies, Corporate Social Responsibility (CSR) means giving back to the surrounding community. Companies choose to give because it’s the right thing to do, and it directly impacts the communities in which their employees live and work. For creative marketing agencies, CSR often takes the form of pro-bono services. Healthy Birth Day developed a mobile app to make it easy to track and record movements. At its simplest, that is the real power of CSR.

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Social Media Hitchhiking: Audi Sends College Student Cross-Country Using Only Digital Networks

The Realtime Report

Audi’s Urban Future Initiative examines the convergence of mobility, architecture, and urban development; the trip began at the offices of interdisciplinary firm Höweler Yoon Architecture, which is collaborating with Audi to rethink infrastructure in a sustainable way. without owning a car, according to Fast Company. “Mobility in cities is getting more and more relevant to us,” says Dominik Stampfl of the Audi Urban Future Initiative.

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Convince and Convert Blog: Social Media Strategy and Social Media.

Convince & Convert

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet.

5 Supah-Cool Free Online Tools For Nonprofits


They also have a mobile application as well. According to the About page: Causecast offers nonprofits free distributable fundraising tools, donation processing, an extensive resource library and access to the campaigns and CSR programs of its corporate clients. There are other Twitter-for-work products, but I like Presently because it has the feel of a product designed by people who’ve suffered through big-company IT battles.

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